What users are saying about
18 Ratings
33 Ratings
18 Ratings
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Score 6.1 out of 101
33 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Infor CRM

If you have a mobile workforce, it likely wouldn't be as appropriate (keep in mind we're using the desktop client, and have very limited experience with the web app). It is well suited if your business needs lots of custom processes- find a good vendor. We utilize SimpleSoft out of Ohio, and they have been excellent. Key question: think about where your business is going to be in 5-10 years, and will this CRM solution be able to grow with us?
John Collman profile photo

Feature Rating Comparison

Sales Force Automation

Aprimo
Infor CRM
7.6
Customer data management / contact management
Aprimo
Infor CRM
8.4
Workflow management
Aprimo
Infor CRM
9.7
Territory management
Aprimo
Infor CRM
5.4
Opportunity management
Aprimo
Infor CRM
8.4
Integration with email client (e.g., Outlook or Gmail)
Aprimo
Infor CRM
5.4
Contract management
Aprimo
Infor CRM
5.7
Quote & order management
Aprimo
Infor CRM
7.3
Interaction tracking
Aprimo
Infor CRM
9.7
Channel / partner relationship management
Aprimo
Infor CRM
8.8

Customer Service & Support

Aprimo
Infor CRM
8.3
Case management
Aprimo
Infor CRM
10.0
Call center management
Aprimo
Infor CRM
5.0
Help desk management
Aprimo
Infor CRM
10.0

Marketing Automation

Aprimo
Infor CRM
2.5
Lead management
Aprimo
Infor CRM
4.0
Email marketing
Aprimo
Infor CRM
1.0

CRM Project Management

Aprimo
Infor CRM
4.2
Task management
Aprimo
Infor CRM
7.0
Billing and invoicing management
Aprimo
Infor CRM
3.6
Reporting
Aprimo
Infor CRM
2.0

CRM Reporting & Analytics

Aprimo
Infor CRM
4.2
Forecasting
Aprimo
Infor CRM
3.6
Pipeline visualization
Aprimo
Infor CRM
7.0
Customizable reports
Aprimo
Infor CRM
2.0

Customization

Aprimo
Infor CRM
8.5
Custom fields
Aprimo
Infor CRM
9.7
Custom objects
Aprimo
Infor CRM
7.0
Scripting environment
Aprimo
Infor CRM
7.2
API for custom integration
Aprimo
Infor CRM
10.0

Security

Aprimo
Infor CRM
9.8
Single sign-on capability
Aprimo
Infor CRM
10.0
Role-based user permissions
Aprimo
Infor CRM
9.6

Social CRM

Aprimo
Infor CRM
3.5
Social data
Aprimo
Infor CRM
4.0
Social engagement
Aprimo
Infor CRM
3.0

Integrations with 3rd-party Software

Aprimo
Infor CRM
2.9
Marketing automation
Aprimo
Infor CRM
3.0
Compensation management
Aprimo
Infor CRM
2.7

Platform

Aprimo
Infor CRM
5.0
Mobile access
Aprimo
Infor CRM
5.0

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

Infor CRM

  • Saleslogix functionality can be managed to a very granular level for each individual using it. Within the users profile you can restrict access to modules, remove write permission, remove export privileges, etc.
  • Saleslogix has one of the best sync engines I have ever seen. If you allow your outside sales reps to have their own database, they can modify customer record while off line and when they do have internet access they can sync changes in both directions. This functionality works great when you have inside and outside sales staff covering the same territory.
  • Saleslogix can be customized using Visual Basic Code syntax. This is a positive aspect as well as a negative. Our existing Saleslogix is so customized that if we were to upgrade to 8.0 it would cost us over $20k to redo some of the customizations. Upgrades are frequently incompatible with customizations.
Dave Mattingly profile photo

Cons

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
No photo available

Infor CRM

  • InforCRM has made dramatic improvements in the web client though in some cases it has been painfully slow to get the most needed things updated. An example is the slow speed of the web client. The newest update is supposed to fix this.
  • The web client does not autosave, so users have to remember to hit the 'save' button at each screen. This is the biggest complaint of users going from the desktop client to the web client.
  • I personally would like to see data panes (account, contact, etc.) with the capability to set up a different view for each team and/or security level that would access the data.
Tonya Payne profile photo

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Infor CRM

Infor CRM 9.0
Based on 8 answers
Because we've already made the investment in the original on-premise version, the cost per user is relatively low. The product has grown with us and we can now choose a LAN or Web client version and host the site internally, giving us total control of our data. The iPhone and iPad versions allow the sales team quick access in the field and the voice-to-text option is quite handy. SalesLogix doesn't require that our technology stack be constantly up to date which again, keeps our cost down. They are always making enhancements to the product and we can choose to update/upgrade when those enhancements appeal to us enough to justify adding the service pack.
No photo available

Usability

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

Infor CRM

Infor CRM 7.8
Based on 4 answers
It can be a bit slow at times. Its that refresh don't always need to refresh slowing down the user.
LeVar Berry profile photo

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Infor CRM

Infor CRM 9.0
Based on 1 answer
No answer on this topic is available.

Performance

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Infor CRM

No score
No answers yet
No answers on this topic

Support

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

Infor CRM

Infor CRM 8.0
Based on 1 answer
We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
John Collman profile photo

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Infor CRM

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Infor CRM

No score
No answers yet
No answers on this topic

Implementation

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

Infor CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
No photo available

Infor CRM

We selected INFOR CRM over Salesforce simply because it was affordable and didn't have so many 'bells & whistles' that Salesforce has that we were not using. We didn't realize that the compatibility with upgrades were going to be such an issue.
Penny Bell profile photo

Return on Investment

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Infor CRM

  • It's a CRM, so using a CRM as opposed to not using one is typically a step in the right direction.
  • Slightly lower TCO than other CRMs.
  • Complete end-to-end workflows allow you to quantify and analyze every step in the business process, leading to improved efficiency.
No photo available

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Infor CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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