What users are saying about

Aprimo

18 Ratings

Infor CRM

30 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Infor CRM

30 Ratings
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Score 5.9 out of 101

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Likelihood to Recommend

Aprimo

The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
No photo available

Infor CRM

I believe that a cloud based CRM package from Salesforce or SugarCRM would be the better decision at this time. As we are all aware, technology changes. Saleslogix was the right solution in the 90's, but today I believe we would go in a different direction if we had to do it all over again.
Dave Mattingly profile photo

Feature Rating Comparison

Sales Force Automation

Aprimo
Infor CRM
6.7
Customer data management / contact management
Aprimo
Infor CRM
8.5
Workflow management
Aprimo
Infor CRM
8.0
Territory management
Aprimo
Infor CRM
5.5
Opportunity management
Aprimo
Infor CRM
8.5
Integration with email client (e.g., Outlook or Gmail)
Aprimo
Infor CRM
5.5
Contract management
Aprimo
Infor CRM
5.7
Quote & order management
Aprimo
Infor CRM
7.3
Interaction tracking
Aprimo
Infor CRM
8.0
Channel / partner relationship management
Aprimo
Infor CRM
3.0

Customer Service & Support

Aprimo
Infor CRM
6.5
Case management
Aprimo
Infor CRM
8.2
Call center management
Aprimo
Infor CRM
5.0
Help desk management
Aprimo
Infor CRM
6.3

Marketing Automation

Aprimo
Infor CRM
2.5
Lead management
Aprimo
Infor CRM
4.0
Email marketing
Aprimo
Infor CRM
1.0

CRM Project Management

Aprimo
Infor CRM
4.2
Task management
Aprimo
Infor CRM
7.0
Billing and invoicing management
Aprimo
Infor CRM
3.6
Reporting
Aprimo
Infor CRM
2.0

CRM Reporting & Analytics

Aprimo
Infor CRM
4.2
Forecasting
Aprimo
Infor CRM
3.5
Pipeline visualization
Aprimo
Infor CRM
7.0
Customizable reports
Aprimo
Infor CRM
2.0

Customization

Aprimo
Infor CRM
8.3
Custom fields
Aprimo
Infor CRM
9.0
Custom objects
Aprimo
Infor CRM
7.0
Scripting environment
Aprimo
Infor CRM
7.2
API for custom integration
Aprimo
Infor CRM
10.0

Security

Aprimo
Infor CRM
9.2
Single sign-on capability
Aprimo
Infor CRM
10.0
Role-based user permissions
Aprimo
Infor CRM
8.5

Social CRM

Aprimo
Infor CRM
3.5
Social data
Aprimo
Infor CRM
4.0
Social engagement
Aprimo
Infor CRM
3.0

Integrations with 3rd-party Software

Aprimo
Infor CRM
2.9
Marketing automation
Aprimo
Infor CRM
3.0
Compensation management
Aprimo
Infor CRM
2.7

Platform

Aprimo
Infor CRM
5.0
Mobile access
Aprimo
Infor CRM
5.0

Pros

  • Enhanced Collaboration to support communication and execution
  • Streamlined data entry for ease of use
  • Greater visibility into Marketing initiatives
  • Rich visuals
Kishore Rachapudi profile photo
  • Saleslogix functionality can be managed to a very granular level for each individual using it. Within the users profile you can restrict access to modules, remove write permission, remove export privileges, etc.
  • Saleslogix has one of the best sync engines I have ever seen. If you allow your outside sales reps to have their own database, they can modify customer record while off line and when they do have internet access they can sync changes in both directions. This functionality works great when you have inside and outside sales staff covering the same territory.
  • Saleslogix can be customized using Visual Basic Code syntax. This is a positive aspect as well as a negative. Our existing Saleslogix is so customized that if we were to upgrade to 8.0 it would cost us over $20k to redo some of the customizations. Upgrades are frequently incompatible with customizations.
Dave Mattingly profile photo

Cons

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
No photo available
  • Support was very spotty when Sage owned the product. It was hard to find truly qualified technical support staff. Swiftpage recently purchased Saleslogix from Sage. I do not have any experience with technical support at Swiftpage but I have heard that it better than Sage.
  • Each release tends to have quite a few bugs. A better Quality Assurance staff and testing plan is needed before releasing to the public. Due to the change in ownership I am not sure whether this situation will/has changed.
  • Quoting module could be enhanced significantly. We elected to use Power2Quotes quote module from CustomerFX (a Plugin). Quoting module in Salelogix is very bland and minimal.
  • The quoting module from CustomerFX is also customizable. We paid the license fee to yet further customize the quoting module to meet our exact business needs. Having said all this, I am simply stating the obvious fact regarding technology. That being if a company continually customizes applications to adapt to their business that they will become increasingly dependent on that product as the ONLY way to do business.
  • Management will always look at what has been invested in the software (i.e. license costs, maintenance, customizations, third party extensions, etc.) and will be biased when evaluating new alternatives.
Dave Mattingly profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo
Infor CRM9.0
Based on 8 answers
A lot of time and effort was put into the launch of this product. Importing users, cleaning up duplicate contacts, user training, etc. The product works! It does what they say it does...therefore why switch?
Christopher Composto profile photo

Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available
Infor CRM7.8
Based on 4 answers
It is sort of that old tool or instrument that you know all the particularities for, but isn't the prettiest
John Collman profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Infor CRM9.0
Based on 1 answer
No answer on this topic is available.

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
No score
No answers yet
No answers on this topic

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Infor CRM8.0
Based on 1 answer
We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
John Collman profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
I have not used other products
John Collman profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • Saleslogix does a great job of tracking customer interaction (i.e. meetings, phone calls, emails, etc.) The ability to create groups based on territory and assign specific sales personnel to those groups has help us manage our sales funnel. We are able to designate A,B and C customers based on sales history.
  • The ability to have 'ticklers' for follow up calls has helped us grow our sales revenue and build customer relationships.
  • Customer service can now look at what our sales staff see for the customer profiles. This helps in establishing better customer service leading to a satisfied customer.
Dave Mattingly profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Infor CRM

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details