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18 Ratings
30 Ratings
18 Ratings
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Score 6.6 out of 101
30 Ratings
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Score 5.9 out of 101

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Likelihood to Recommend

Aprimo

Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads. The segmentation and trigger tools are very intuitive and powerfull allowing campaigs to be more precise and get better results.
Aprimo Report makes the marketers life easier too, making response times a lot better.
Ricardo Camargo profile photo

Infor CRM

InforCRM is good for mid-sized companies that either have a strong in-house team of developers/architects or companies that can budget for outsourced development. The out of the box functionality is just 'ok' in my opinion. The out of the box reports are really not useful, so make sure you have a good service partner to help with that set up. In my opinion, SalesForce has a much better user experience but you are going to pay significantly more for it. No matter which CRM you choose, you'll need a dedicated in house administrator just to manage training, users, and security. I think for most companies if you budget this with your CRM costs, InforCRM can work. But you have to have the resources to put behind making your user experience as great as possible.
Tonya Payne profile photo

Feature Rating Comparison

Sales Force Automation

Aprimo
Infor CRM
6.7
Customer data management / contact management
Aprimo
Infor CRM
8.5
Workflow management
Aprimo
Infor CRM
8.0
Territory management
Aprimo
Infor CRM
5.5
Opportunity management
Aprimo
Infor CRM
8.5
Integration with email client (e.g., Outlook or Gmail)
Aprimo
Infor CRM
5.5
Contract management
Aprimo
Infor CRM
5.7
Quote & order management
Aprimo
Infor CRM
7.3
Interaction tracking
Aprimo
Infor CRM
8.0
Channel / partner relationship management
Aprimo
Infor CRM
3.0

Customer Service & Support

Aprimo
Infor CRM
6.5
Case management
Aprimo
Infor CRM
8.2
Call center management
Aprimo
Infor CRM
5.0
Help desk management
Aprimo
Infor CRM
6.3

Marketing Automation

Aprimo
Infor CRM
2.5
Lead management
Aprimo
Infor CRM
4.0
Email marketing
Aprimo
Infor CRM
1.0

CRM Project Management

Aprimo
Infor CRM
4.2
Task management
Aprimo
Infor CRM
7.0
Billing and invoicing management
Aprimo
Infor CRM
3.6
Reporting
Aprimo
Infor CRM
2.0

CRM Reporting & Analytics

Aprimo
Infor CRM
4.2
Forecasting
Aprimo
Infor CRM
3.5
Pipeline visualization
Aprimo
Infor CRM
7.0
Customizable reports
Aprimo
Infor CRM
2.0

Customization

Aprimo
Infor CRM
8.3
Custom fields
Aprimo
Infor CRM
9.0
Custom objects
Aprimo
Infor CRM
7.0
Scripting environment
Aprimo
Infor CRM
7.2
API for custom integration
Aprimo
Infor CRM
10.0

Security

Aprimo
Infor CRM
9.2
Single sign-on capability
Aprimo
Infor CRM
10.0
Role-based user permissions
Aprimo
Infor CRM
8.5

Social CRM

Aprimo
Infor CRM
3.5
Social data
Aprimo
Infor CRM
4.0
Social engagement
Aprimo
Infor CRM
3.0

Integrations with 3rd-party Software

Aprimo
Infor CRM
2.9
Marketing automation
Aprimo
Infor CRM
3.0
Compensation management
Aprimo
Infor CRM
2.7

Platform

Aprimo
Infor CRM
5.0
Mobile access
Aprimo
Infor CRM
5.0

Pros

  • Enhanced Collaboration to support communication and execution
  • Streamlined data entry for ease of use
  • Greater visibility into Marketing initiatives
  • Rich visuals
Kishore Rachapudi profile photo
  • Infor automatically adds your email communication to the correct contact within the database and tracks this information. You always know when your last communication was with the client.
  • Tracks all opportunities open/closed/pending for each account so you know who your top clients are at any given time.
  • Infor support has always been as helpful as possible as quick as possible.
Penny Bell profile photo

Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
No photo available
  • Infor, the new owners of the CRM, could work with the end-user companies that own the product a little more.
  • The software, though easy to use and manage, can run a little slower with a high volume of users.
Kenneth Streetman profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
I understand that there are other aspects of the program that our organization was hoping to utilize, once we got past the initial usage, but we hav not moved in that direction yet.
No photo available
Infor CRM9.0
Based on 8 answers
Because we've already made the investment in the original on-premise version, the cost per user is relatively low. The product has grown with us and we can now choose a LAN or Web client version and host the site internally, giving us total control of our data. The iPhone and iPad versions allow the sales team quick access in the field and the voice-to-text option is quite handy. SalesLogix doesn't require that our technology stack be constantly up to date which again, keeps our cost down. They are always making enhancements to the product and we can choose to update/upgrade when those enhancements appeal to us enough to justify adding the service pack.
No photo available

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
Infor CRM7.8
Based on 4 answers
It is sort of that old tool or instrument that you know all the particularities for, but isn't the prettiest
John Collman profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Infor CRM9.0
Based on 1 answer
No answer on this topic is available.

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
No score
No answers yet
No answers on this topic

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Infor CRM8.0
Based on 1 answer
We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
John Collman profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
Infor CRM performs very well against all three of the CRMs I have used and worked with in the past. As customizable as you need, or out of the box features that can be used immediately, Infor CRM is a good choice; especially for businesses with sales teams that aren't well versed in computers.
Kenneth Streetman profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • Quick access to accounts and contacts.
  • Quick access to latest conversations with prospective clients - improved efficiency.
  • On premise versioning keeps cost down vs hosted models - much better ROI over time.
No photo available

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Infor CRM

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details