Aprimo vs Mapp Digital

• In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
• The out of the box processes are pretty
• The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
• We are still very much focused on adoption.

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• API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
• The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
• It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.

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• Very difficult to learn, confusing language and practically no help to speak of.
• too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)

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• I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
• The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
• I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.

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• The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
• Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
• Automated response triggers and reports increased the marketing team efficiency.

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• They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
• It has allowed us to shave some of the setup time out of our normal process to increase efficiency.

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