Aprimo vs Mapp Digital | TrustRadius

What users are saying about

Score 6.6 out of 10

Based on 18 reviews and ratings

Score 6 out of 10

Based on 13 reviews and ratings

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Feature Rating Comparison

Aprimo

—

Mapp Digital

4.3

WYSIWYG email editor

—

7.3

Dynamic content

—

2.7

Ability to test dynamic content

—

2.7

A/B testing

—

4.5

Mobile optimization

—

3.6

Email deliverability

—

4.5

List management

—

4.5

Triggered drip sequences

—

4.5

Aprimo

—

Mapp Digital

5.8

Dashboards

—

7.3

Standard reports

—

5.5

Custom reports

—

4.5

Pros

Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
Interface is easy to navigate, with an ability to customize based on your usage needs.

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Senior Analyst, Shopper Marketing

Del Monte Foods5001-10,000 employees

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I like the ability to receive my email content from my content provider directly in Blue Hornet.

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Marketing and Recruiting Coordinator

Meyers Brothers Kalicka, P.C.Accounting, 51-200 employees

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Cons

As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
The UI is pretty bare bones. It doesn't turn on marketing users.
The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.

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Michael Higgins

Marketing Operations

New York Life Insurance Company10,001+ employees

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I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.

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Marketing and Recruiting Coordinator

Meyers Brothers Kalicka, P.C.Accounting, 51-200 employees

View all 9 answers on this topic

Likelihood to Renew

Aprimo5.9

Based on 7 answers

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

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Senior Analyst, Shopper Marketing

Del Monte Foods5001-10,000 employees

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Mapp Digital7.8

Based on 8 answers

As soon as my content provider is available on another Platform, I will make the switch.

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Marketing and Recruiting Coordinator

Meyers Brothers Kalicka, P.C.Accounting, 51-200 employees

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Usability

Aprimo3.7

Based on 4 answers

Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.

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Senior Analyst, Shopper Marketing

Del Monte Foods5001-10,000 employees

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Mapp Digital1.9

Based on 4 answers

There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Reliability and Availability

Aprimo10.0

Based on 1 answer

We have not yet experienced any downtime

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

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Performance

Aprimo8.0

Based on 1 answer

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Mapp Digital9.0

Based on 1 answer

They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Support

Aprimo8.0

Based on 1 answer

Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Mapp Digital9.0

Based on 3 answers

When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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In-Person Training

Aprimo8.0

Based on 1 answer

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

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Online Training

Aprimo6.0

Based on 1 answer

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Mapp Digital10.0

Based on 1 answer

They made sure to go through anything and everything that we wanted

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Implementation

Aprimo10.0

Based on 1 answer

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Mapp Digital5.0

Based on 3 answers

Does not apply

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.

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Verified User

Vice-President in Professional Services

Internet Company, 51-200 employees

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Return on Investment

The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
Automated response triggers and reports increased the marketing team efficiency.

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Ricardo Camargo

Corporate Communications

Imagem – Soluções de Inteligência Geográfica201-500 employees

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Neither, It was used to send out member communications.

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Webmaster

United States Telecom AssociationNon-Profit Organization Management, 11-50 employees

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Screenshots

Aprimo

Aprimo Distributed Marketing

See All (5) Aprimo Screenshots

Mapp Digital—

Pricing Details

Aprimo

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Mapp Digital

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary