What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6.1 out of 101
Based on 18 reviews and ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6 out of 101
Based on 13 reviews and ratings
Likelihood to Recommend
Aprimo
I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Senior Analyst, Shopper Marketing
Del Monte Foods5001-10,000 employees
Mapp Digital
BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.

Verified User
Vice-President in Professional Services
Internet Company, 51-200 employeesFeature Rating Comparison
Email & Online Marketing
Aprimo
—
Mapp Digital
4.3
WYSIWYG email editor
Aprimo
—
Mapp Digital
7.3
Dynamic content
Aprimo
—
Mapp Digital
2.7
Ability to test dynamic content
Aprimo
—
Mapp Digital
2.7
A/B testing
Aprimo
—
Mapp Digital
4.5
Mobile optimization
Aprimo
—
Mapp Digital
3.6
Email deliverability
Aprimo
—
Mapp Digital
4.5
List management
Aprimo
—
Mapp Digital
4.5
Triggered drip sequences
Aprimo
—
Mapp Digital
4.5
Reporting & Analytics
Aprimo
—
Mapp Digital
5.8
Dashboards
Aprimo
—
Mapp Digital
7.3
Standard reports
Aprimo
—
Mapp Digital
5.5
Custom reports
Aprimo
—
Mapp Digital
4.5
Pros
Aprimo
- In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
- The out of the box processes are pretty
- The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
- We are still very much focused on adoption.

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesMapp Digital
- API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
- The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
- It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Director of Email Operations
Avenue LinkOnline Media, 11-50 employees
Cons
Aprimo
- Very difficult to learn, confusing language and practically no help to speak of.
- too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)

Verified User
Project Manager in Marketing
Luxury Goods & Jewelry Company, 1001-5000 employeesMapp Digital
- I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
- The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
- I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
Marketing and Recruiting Coordinator
Meyers Brothers Kalicka, P.C.Accounting, 51-200 employees
Likelihood to Renew
Aprimo
Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Marketing Operations
New York Life Insurance Company10,001+ employees
Mapp Digital
Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Email Marketing Specialist
Wolters KluwerMarketing and Advertising, 201-500 employees
Usability
Aprimo
Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Senior Analyst, Shopper Marketing
Del Monte Foods5001-10,000 employees
Mapp Digital
Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesReliability and Availability
Aprimo
Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesPerformance
Aprimo
Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.
They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesMapp Digital
Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesSupport
Aprimo
Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.
We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesMapp Digital
Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!

Verified User
Manager in Marketing
Hospitality Company, 501-1000 employeesIn-Person Training
Aprimo
Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesOnline Training
Aprimo
Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesMapp Digital
Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesImplementation
Aprimo
Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.
Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.
I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.
I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

Verified User
Executive in Marketing
Non-Profit Organization Management Company, 10,001+ employeesMapp Digital
Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool

Verified User
Manager in Marketing
Hospitality Company, 501-1000 employeesAlternatives Considered
Aprimo
- Canva is quicker/easier to use for a quick image design
- Eloqua has greater email functionality
- Aprimo was a cheaper cost at the time but products [are] in review always.

Verified User
Employee in Marketing
Information Technology and Services Company, 1001-5000 employeesMapp Digital
When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Webmaster
United States Telecom AssociationNon-Profit Organization Management, 11-50 employees
Return on Investment
Aprimo
- The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
- Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
- Automated response triggers and reports increased the marketing team efficiency.
Corporate Communications
Imagem – Soluções de Inteligência Geográfica201-500 employees
Mapp Digital
- They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
- It has allowed us to shave some of the setup time out of our normal process to increase efficiency.

Verified User
Manager in Marketing
51-200 employeesScreenshots
Mapp Digital
—Pricing Details
Aprimo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Mapp Digital
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No