What users are saying about
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41 Ratings
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Aprimo

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41 Ratings
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Score 7.6 out of 100
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Likelihood to Recommend

Aprimo

Aprimo is a good DAM solution for any mid to large business. Just be aware that modules can become costly, and this is not always transparent during an RFP or POC. The more complex the setup, the more dependent you will be on their services. Overall, we are happy with the solution and plan to roll it out globally.
Anonymous | TrustRadius Reviewer

Digital Asset Management

No answers on this topic

Pros

Aprimo

  • Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
  • Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
  • DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
  • Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
Anonymous | TrustRadius Reviewer

Digital Asset Management

No answers on this topic

Cons

Aprimo

  • Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
  • Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
  • Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.
Adrienne Spohr | TrustRadius Reviewer

Digital Asset Management

No answers on this topic

Likelihood to Renew

Aprimo

Aprimo 1.1
Based on 9 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
No answers on this topic

Usability

Aprimo

Aprimo 6.9
Based on 9 answers
Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
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Performance

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
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Support Rating

Aprimo

Aprimo 7.6
Based on 7 answers
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
No answers on this topic

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
No answers on this topic

Implementation Rating

Aprimo

Aprimo 9.1
Based on 3 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Digital Asset Management

No score
No answers yet
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Alternatives Considered

Aprimo

Gain powerful content governance tools when you start using Aprimo to ensure every customer enjoys a better user experience and has a base of searchable content that's easy to repurpose. Powerful integrations with the tools we use now is another important feature to highlight.
Tarek Galal | TrustRadius Reviewer

Digital Asset Management

No answers on this topic

Return on Investment

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo | TrustRadius Reviewer

Digital Asset Management

No answers on this topic

Screenshots

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Aprimo Editions & Modules

Additional Pricing Details

Digital Asset Management

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$500.00

Starting Price

$0 Contact Sales

Digital Asset Management Editions & Modules

Edition
Team$300.001
Business$600.002
EnterpriseContact Sales3
  1. 50 users
  2. 200 users
  3. Contact Sales
Additional Pricing Details
Aside from the price per month and number of users, each plan includes different features as well. Interested in comparing them? Get in touch with our team for a graphical breakdown of the features, data, and users included in each plan. We'll be happy to help you identify the most suitable plan for your needs.

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