Aprimo vs Marketo RTP | TrustRadius

What users are saying about

Score 6.1 out of 10

Based on 18 reviews and ratings

Score 7.8 out of 10

Based on 23 reviews and ratings

Pros

In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
The out of the box processes are pretty
The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
We are still very much focused on adoption.

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Segment website users into qualifying groups.
Target segmented groups based on multiple aspects.
Campaign generation through their UI.
Measurement of campaign success.
AB testing of campaigns.

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Verified User

Consultant in Professional Services

Marketing and Advertising Company, 11-50 employees

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Cons

Very difficult to learn, confusing language and practically no help to speak of.
too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)

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Verified User

Project Manager in Marketing

Luxury Goods & Jewelry Company, 1001-5000 employees

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Lack of training materials, support (even at the premier level), internal expertise (a majority of those I've spoken to with Marketo aren't very knowledgeable about RTP functionality, use cases, etc.), and basic documentation
As with a majority of Marketo's modules, the robust functionality tends to overwhelm even the most experienced marketers.
In a nutshell: Robust Functionality + Insufficient Documentation + No Training = Underutilized Tools & (Very) Frustrated Customers

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Verified User

Manager in Marketing

Information Technology and Services Company, 501-1000 employees

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Likelihood to Renew

Aprimo 5.9

Based on 7 answers

Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.

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Michael Higgins

Marketing Operations

New York Life Insurance Company10,001+ employees

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No score

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Usability

Aprimo 3.7

Based on 4 answers

Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.

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Senior Analyst, Shopper Marketing

Del Monte Foods5001-10,000 employees

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Reliability and Availability

Aprimo 10.0

Based on 1 answer

We have not yet experienced any downtime

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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No score

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Performance

Aprimo 8.0

Based on 1 answer

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Support

Aprimo 8.0

Based on 1 answer

Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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In-Person Training

Aprimo 8.0

Based on 1 answer

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Online Training

Aprimo 6.0

Based on 1 answer

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Implementation

Aprimo 10.0

Based on 1 answer

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

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Verified User

Executive in Marketing

Non-Profit Organization Management Company, 10,001+ employees

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Alternatives Considered

Canva is quicker/easier to use for a quick image design
Eloqua has greater email functionality
Aprimo was a cheaper cost at the time but products [are] in review always.

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Verified User

Employee in Marketing

Information Technology and Services Company, 1001-5000 employees

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We've evaluated Optimizely and Demandbase, but selected Marketo Real-Time Personalization because we felt like it had the best value. Yes, some features are not perfect (yet), but it has all the minimum required features to customize your website experience (and target Adwords campaigns) to your target audience segments. Also, love that we can create segments based on any custom field we have.

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Masha Finkelstein

Interactive Marketing Manager

HortonworksComputer Software, 501-1000 employees

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Return on Investment

The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
Automated response triggers and reports increased the marketing team efficiency.

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Ricardo Camargo

Corporate Communications

Imagem – Soluções de Inteligência Geográfica201-500 employees

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Positive - ROI tracking is wonderful. It makes it very clear whether Marketo is paying itself off.
Negative - This is quite expensive, it is quite a financial commitment if you choose to purchase Marketo, especially since there are similar sales/marketing tools that are much more affordable.
Positive - Integrations with Salesforce makes this super-worthwhile. Not many other competitors have seamless Salesforce integrations.

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Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

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Screenshots

See All (5) Aprimo Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

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