What users are saying about

Aprimo

18 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Oracle CRM On Demand

101 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Oracle CRM On Demand

Suits well for tracking customer prospects, opportunities and contacts. It is a reliable data entry and data storage, has ways to integrate with other systems for mass uploads.When it comes to model specific business requirements around sales data, it is limited. We had to build a custom application that gets all data from On Demand and develop custom reporting, automatic sending of reports, reminders etc.
Cristian Bodnarasec profile photo

Feature Rating Comparison

Sales Force Automation

Aprimo
Oracle CRM On Demand
8.7
Customer data management / contact management
Aprimo
Oracle CRM On Demand
8.9
Workflow management
Aprimo
Oracle CRM On Demand
8.8
Territory management
Aprimo
Oracle CRM On Demand
8.6
Opportunity management
Aprimo
Oracle CRM On Demand
8.6
Integration with email client (e.g., Outlook or Gmail)
Aprimo
Oracle CRM On Demand
9.0
Contract management
Aprimo
Oracle CRM On Demand
8.9
Quote & order management
Aprimo
Oracle CRM On Demand
8.3
Interaction tracking
Aprimo
Oracle CRM On Demand
8.6
Channel / partner relationship management
Aprimo
Oracle CRM On Demand
8.4

Customer Service & Support

Aprimo
Oracle CRM On Demand
8.8
Case management
Aprimo
Oracle CRM On Demand
8.6
Call center management
Aprimo
Oracle CRM On Demand
9.1
Help desk management
Aprimo
Oracle CRM On Demand
8.8

Marketing Automation

Aprimo
Oracle CRM On Demand
9.2
Lead management
Aprimo
Oracle CRM On Demand
9.3
Email marketing
Aprimo
Oracle CRM On Demand
9.2

CRM Project Management

Aprimo
Oracle CRM On Demand
8.8
Task management
Aprimo
Oracle CRM On Demand
9.0
Billing and invoicing management
Aprimo
Oracle CRM On Demand
9.1
Reporting
Aprimo
Oracle CRM On Demand
8.4

CRM Reporting & Analytics

Aprimo
Oracle CRM On Demand
8.4
Forecasting
Aprimo
Oracle CRM On Demand
8.1
Pipeline visualization
Aprimo
Oracle CRM On Demand
8.8
Customizable reports
Aprimo
Oracle CRM On Demand
8.2

Customization

Aprimo
Oracle CRM On Demand
8.6
Custom fields
Aprimo
Oracle CRM On Demand
8.9
Custom objects
Aprimo
Oracle CRM On Demand
8.5
Scripting environment
Aprimo
Oracle CRM On Demand
8.2
API for custom integration
Aprimo
Oracle CRM On Demand
8.9

Security

Aprimo
Oracle CRM On Demand
9.2
Single sign-on capability
Aprimo
Oracle CRM On Demand
9.0
Role-based user permissions
Aprimo
Oracle CRM On Demand
9.5

Social CRM

Aprimo
Oracle CRM On Demand
9.4
Social data
Aprimo
Oracle CRM On Demand
9.3
Social engagement
Aprimo
Oracle CRM On Demand
9.5

Integrations with 3rd-party Software

Aprimo
Oracle CRM On Demand
9.0
Marketing automation
Aprimo
Oracle CRM On Demand
8.9
Compensation management
Aprimo
Oracle CRM On Demand
9.1

Platform

Aprimo
Oracle CRM On Demand
9.3
Mobile access
Aprimo
Oracle CRM On Demand
9.3

Pros

  • The strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
  • The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
  • The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution
Michael Higgins profile photo
  • Leads, opportunities, and client management
  • Support desk management
  • Sharing communications on leads and opportunities
  • Reporting and forecasting
Marcia Gibson profile photo

Cons

  • As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
  • The UI is pretty bare bones. It doesn't turn on marketing users.
  • The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.
Michael Higgins profile photo
  • User interface
  • User experience
Marcia Gibson profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo
No score
No answers yet
No answers on this topic

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
Oracle CRM On Demand9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
No score
No answers yet
No answers on this topic

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
No score
No answers yet
No answers on this topic

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Oracle CRM On Demand10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
Oracle CRM is a more stable solution for your CRM needs.
Denis Alessio πŸ‡­πŸ‡· profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • Oracle CRM does really help every business that can overcome the learning curve.
Denis Alessio πŸ‡­πŸ‡· profile photo

Screenshots

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle CRM On Demand

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details