What users are saying about
18 Ratings
18 Ratings
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Score 6.1 out of 101
106 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Oracle CRM On Demand

I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Rose Kipkemoi profile photo

Feature Rating Comparison

Sales Force Automation

Aprimo
Oracle CRM On Demand
8.7
Customer data management / contact management
Aprimo
Oracle CRM On Demand
9.1
Workflow management
Aprimo
Oracle CRM On Demand
8.9
Territory management
Aprimo
Oracle CRM On Demand
8.9
Opportunity management
Aprimo
Oracle CRM On Demand
8.8
Integration with email client (e.g., Outlook or Gmail)
Aprimo
Oracle CRM On Demand
9.0
Contract management
Aprimo
Oracle CRM On Demand
8.5
Quote & order management
Aprimo
Oracle CRM On Demand
8.5
Interaction tracking
Aprimo
Oracle CRM On Demand
8.6
Channel / partner relationship management
Aprimo
Oracle CRM On Demand
8.4

Customer Service & Support

Aprimo
Oracle CRM On Demand
8.7
Case management
Aprimo
Oracle CRM On Demand
8.6
Call center management
Aprimo
Oracle CRM On Demand
9.0
Help desk management
Aprimo
Oracle CRM On Demand
8.5

Marketing Automation

Aprimo
Oracle CRM On Demand
9.2
Lead management
Aprimo
Oracle CRM On Demand
9.2
Email marketing
Aprimo
Oracle CRM On Demand
9.1

CRM Project Management

Aprimo
Oracle CRM On Demand
8.8
Task management
Aprimo
Oracle CRM On Demand
8.8
Billing and invoicing management
Aprimo
Oracle CRM On Demand
9.2
Reporting
Aprimo
Oracle CRM On Demand
8.4

CRM Reporting & Analytics

Aprimo
Oracle CRM On Demand
8.6
Forecasting
Aprimo
Oracle CRM On Demand
8.8
Pipeline visualization
Aprimo
Oracle CRM On Demand
8.8
Customizable reports
Aprimo
Oracle CRM On Demand
8.2

Customization

Aprimo
Oracle CRM On Demand
8.6
Custom fields
Aprimo
Oracle CRM On Demand
9.0
Custom objects
Aprimo
Oracle CRM On Demand
8.4
Scripting environment
Aprimo
Oracle CRM On Demand
8.2
API for custom integration
Aprimo
Oracle CRM On Demand
8.8

Security

Aprimo
Oracle CRM On Demand
9.4
Single sign-on capability
Aprimo
Oracle CRM On Demand
9.1
Role-based user permissions
Aprimo
Oracle CRM On Demand
9.6

Social CRM

Aprimo
Oracle CRM On Demand
9.6
Social data
Aprimo
Oracle CRM On Demand
9.5
Social engagement
Aprimo
Oracle CRM On Demand
9.7

Integrations with 3rd-party Software

Aprimo
Oracle CRM On Demand
8.9
Marketing automation
Aprimo
Oracle CRM On Demand
8.8
Compensation management
Aprimo
Oracle CRM On Demand
9.1

Platform

Aprimo
Oracle CRM On Demand
9.3
Mobile access
Aprimo
Oracle CRM On Demand
9.3

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

Oracle CRM On Demand

  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Michelle Prand profile photo

Cons

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
No photo available

Oracle CRM On Demand

  • Takes time to load sometimes
  • Speed and user-friendliness
  • Nothing major that comes to mind except the fact that there is always a room for improvement.
Hammad Bin Idrees profile photo

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Usability

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

Oracle CRM On Demand

Oracle CRM On Demand 9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi profile photo

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Performance

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Support

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Implementation

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

Oracle CRM On Demand

Oracle CRM On Demand 10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand profile photo

Alternatives Considered

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
No photo available

Oracle CRM On Demand

Oracle on demand is customizable and I can configure to meet the complex of customers unique needs. Compared to other software similar to Oracle On Demand it is seamless and very stable with regular maintenance.
Jenny lester profile photo

Return on Investment

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Oracle CRM On Demand

  • Plus: increased the productivity for sales.
  • Plus: we achieved a better management of the customer prospects, contacts and opportunities.
  • Minus: we had to built a custom application to add the missing features, like advanced customization in forms and automatic reporting.
Cristian Bodnarasec profile photo

Screenshots

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CRM On Demand

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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