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18 Ratings

Oracle Eloqua

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Top Rated
367 Ratings
18 Ratings
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Score 6.6 out of 101

Oracle Eloqua

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Top Rated
367 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Aprimo

Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads. The segmentation and trigger tools are very intuitive and powerfull allowing campaigs to be more precise and get better results.
Aprimo Report makes the marketers life easier too, making response times a lot better.
Ricardo Camargo profile photo

Oracle Eloqua

If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Madeline Des Jardins profile photo

Feature Rating Comparison

Email & Online Marketing

Aprimo
Oracle Eloqua
7.4
WYSIWYG email editor
Aprimo
Oracle Eloqua
6.4
Dynamic content
Aprimo
Oracle Eloqua
7.4
Ability to test dynamic content
Aprimo
Oracle Eloqua
6.7
Landing pages
Aprimo
Oracle Eloqua
6.8
A/B testing
Aprimo
Oracle Eloqua
6.9
Mobile optimization
Aprimo
Oracle Eloqua
6.9
Email deliverability
Aprimo
Oracle Eloqua
8.4
List management
Aprimo
Oracle Eloqua
8.2
Triggered drip sequences
Aprimo
Oracle Eloqua
8.6

Lead Management

Aprimo
Oracle Eloqua
7.3
Lead nurturing
Aprimo
Oracle Eloqua
7.7
Lead scoring and grading
Aprimo
Oracle Eloqua
7.5
Data quality management
Aprimo
Oracle Eloqua
7.0
Automated sales alerts and tasks
Aprimo
Oracle Eloqua
6.8

Campaign Management

Aprimo
Oracle Eloqua
7.0
Calendaring
Aprimo
Oracle Eloqua
6.7
Event/webinar marketing
Aprimo
Oracle Eloqua
7.2

Social Media Marketing

Aprimo
Oracle Eloqua
6.5
Social sharing and campaigns
Aprimo
Oracle Eloqua
6.3
Social profile integration
Aprimo
Oracle Eloqua
6.8

Reporting & Analytics

Aprimo
Oracle Eloqua
7.3
Dashboards
Aprimo
Oracle Eloqua
7.4
Standard reports
Aprimo
Oracle Eloqua
7.1
Custom reports
Aprimo
Oracle Eloqua
7.2

Platform & Infrastructure

Aprimo
Oracle Eloqua
7.5
API
Aprimo
Oracle Eloqua
7.7
Role-based workflow & approvals
Aprimo
Oracle Eloqua
7.7
Customizability
Aprimo
Oracle Eloqua
7.8
Integration with Salesforce.com
Aprimo
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Aprimo
Oracle Eloqua
6.8
Integration with SugarCRM
Aprimo
Oracle Eloqua
6.8

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available
  • Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
  • Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
  • Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
Karin &quot;KP&quot; Pindle profile photo

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo
  • Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
  • System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
  • Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.
Karin &quot;KP&quot; Pindle profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo
Oracle Eloqua5.0
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.
Chad Lloyd profile photo

Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available
Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Oracle Eloqua9.5
Based on 15 answers
availability is great. quick turn around on cases
Rohit Gudipudi profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
I feel that if we were able to get over the challenge of switching, we would be able to move to Marketo and have a much more positive experience.
Chad Lloyd profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.8
Based on 58 answers
I do not have a very technical team, so it has been very difficult to scale this across our company. There's no real easy way to report on your campaign performance and now that they've gone to the new insight tool, it's very restrictive.
Chad Lloyd profile photo

Return on Investment

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo
  • Automated the campaign process to create a far better experience than if it was done manually for over 20,000 customers.
  • Great improvement in lead management & lead scoring - this only started to really be put under a microscope 2 years ago by marketing leadership & while some of the concepts were new to the team, Eloqua was already perfectly capable of aiding in this. Now scores are generated around: Title, Type of content requested, amount of content requested, reoccurring/frequency - all used to fit our needs in a formula around the campaigns in Eloqua.
  • Also, another great little use case for Eloqua, say a salesperson has a VIP customer that they are worried about, with Eloqua - a marketer could show sales how that one VIP is engaging over time. Has there been a sudden dropoff of opening emails, visiting the site, etc. or is the VIP still engaging as per usual & just not interested in the salesperson pitch?
Kevin Cannon profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details