What users are saying about

Aprimo

18 Ratings

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Top Rated
502 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

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Top Rated
502 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Aprimo

Is product in compliance with your requirements? More detailed level of functional and non functional requirements.
Kishore Rachapudi profile photo

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

Aprimo
Pardot
7.2
WYSIWYG email editor
Aprimo
Pardot
6.6
Dynamic content
Aprimo
Pardot
7.1
Ability to test dynamic content
Aprimo
Pardot
7.3
Landing pages
Aprimo
Pardot
7.1
A/B testing
Aprimo
Pardot
7.6
Mobile optimization
Aprimo
Pardot
6.7
Email deliverability
Aprimo
Pardot
7.8
List management
Aprimo
Pardot
7.3
Triggered drip sequences
Aprimo
Pardot
7.3

Lead Management

Aprimo
Pardot
6.8
Lead nurturing
Aprimo
Pardot
7.2
Lead scoring and grading
Aprimo
Pardot
7.5
Data quality management
Aprimo
Pardot
5.7
Automated sales alerts and tasks
Aprimo
Pardot
6.6

Campaign Management

Aprimo
Pardot
7.1
Calendaring
Aprimo
Pardot
6.9
Event/webinar marketing
Aprimo
Pardot
7.3

Social Media Marketing

Aprimo
Pardot
7.4
Social sharing and campaigns
Aprimo
Pardot
7.0
Social profile integration
Aprimo
Pardot
7.8

Reporting & Analytics

Aprimo
Pardot
5.9
Dashboards
Aprimo
Pardot
5.8
Standard reports
Aprimo
Pardot
6.4
Custom reports
Aprimo
Pardot
5.4

Platform & Infrastructure

Aprimo
Pardot
6.7
API
Aprimo
Pardot
6.9
Role-based workflow & approvals
Aprimo
Pardot
7.1
Customizability
Aprimo
Pardot
6.1
Integration with Salesforce.com
Aprimo
Pardot
6.6
Integration with Microsoft Dynamics CRM
Aprimo
Pardot
8.3
Integration with SugarCRM
Aprimo
Pardot
5.4

Pros

  • Enhanced Collaboration to support communication and execution
  • Streamlined data entry for ease of use
  • Greater visibility into Marketing initiatives
  • Rich visuals
Kishore Rachapudi profile photo
  • UI - Pardot has a great UI which is intuitive and very ease to learn and use.
  • Setting up automation rules and completions action are very easy.
  • I like the Pardot wizards that are used in setting up emails and landing pages. Not a bunch different smart campaigns you need to set up.
  • Excellent customer service, They have open office hours a few times a day where customers can call in and get problems solved at no charge.
Darren Ellis profile photo

Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
No photo available
  • Blogging tool
  • Set up an email with reports every week of how landing pages, forms, emails, etc have done
  • Mobile friendly webpages
  • Testing the look/feel of landing pages across different tools (desktop, mobile, laptop)
Hayley Vanderwall profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo
Pardot8.6
Based on 84 answers
Luckily for us Pardot was a perfect fit and is very easy to use. However, the most likely reason we'll renew is because of our initial investment, time and effort spent plus all of our data is now hosted within the Pardot platform, not to mention our business now relies on connectivity with webinars, website tracking and so on.I would strongly recommend to potential buyers to spend a lot of time understanding your potential vendor, because once you've signed up you'll struggle to move on if it doesn't work out.
Sean Marsh profile photo

Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available
Pardot8.5
Based on 17 answers
Straightforward UI/UX for a VERY robust and powerful tool
John Schott profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Pardot7.5
Based on 8 answers
I have no had any issue with any connectivity/availability issues with the product.
Vinny Poliseno profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Pardot6.4
Based on 14 answers
Response time.
Jenn Larson profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
Pardot8.1
Based on 7 answers
This is one area where I think Pardot could improve. They do a good job of providing online training on the basics. I think power users could benefit from more advanced training topics.
Pam Risch profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
We have used Eloqua and Exact Target previously. Pardot is miles ahead of the competition. They are the ones that raise the standard in opposition to clunky and out of touch interfaces and non-intuitive automations. It is a marketers dream to have tools that do not require IT involvement just to do simple or even medium complexity automation. It has saved us so much money just in its automation features alone that Exact Target required APEX to perform the same functionality at additional costs of thousands of dollars. Eloqua was a flop for us. I believe that we contracted with Exact Target as quickly as possible because of the poor performance of Eloqua. Once we discovered Pardot, we actually maintained about 6 months of the remaining Exact Target contract and made the switch to Pardot. This may have cost us monetarily in the short term, but once free to automate and dynamically build lists we will never go to another MAS
Brian Boggs profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • We did not need a dedicated person to manage the system. All members of the marketing team were able to use Pardot to do their jobs with pretty minimal training.
  • We were able to end a subscription to Spredfast to manage our social posting once that functionality was built in to Pardot.
Pam Risch profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Aprimo Editions & Modules
Aprimo
Additional Pricing Details

Aprimo More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information