Aprimo vs. Podio

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together

Incentivized

[Citrix Podios's] customer support is very quick and they provide you an option to convert your
project into small tasks so that you can better assist your team and extract
maximum work out of them hence I will totally recommend its usage. I could not think that keeping track of tasks could be this much easier and smart. It is a fully customizable tool that manages my tasks efficiently and deal with them effectively.

Incentivized

• Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
• Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
• DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
• Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.

• Very easy for people without coding or technical skills to set up and maintain information in "Apps".
• Platform is very easy to learn and adopt--it's intuitive.
• Project management potential is awesome--instead of having to fit your projects into a structure that is industry specific, you can build an app that tracks what you want, in the order you want it.
• Has a "relationship" field that allows you to relate an individual item or record to a record in another app. It effectively gives some of the functionality of a relational database.
• Very useful for information sharing when staff members are in different regions or places.

Incentivized

• Customer support is slow to resolve system issues
• Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
• The consumer-facing UI does not have all of the functionality that is required
• Training videos are out of date or purport functionality that does not exist

Incentivized

• More filter options for calendars.
• Customizable views for Relation fields.
• Full featured Podio mobile App for iPad.
• A customizable profile status – would love to work with Podio in silent mode (logged in while working, but "not available" for requests when in heavy work mode)

Incentivized

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

Podio customer service is great. The cloud and mobile service is fast (almost instant, continuous syncing). With a solid user base, and backed by Citrix, this is a serious business solution. They're also constantly working on improving and making it more powerful. I anticipate it only getting better

Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.

It is usable, for sure. Requires a bit of thinking to be really useful.

We have not yet experienced any downtime

I have not experienced any down time

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

It works all the time and if I have a question, support get back to me ASAP

Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support

Podio support was always responsive and very quick to provide answers and assistance during the history of using this product, their support team has always been top notch. There have been several cases where calling podio support a feature was not available and they provided either workaround solutions or added the features straight into their roadmap.

Incentivized

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

Could of got more help sooner and mapped out structure after the 1st month. Future planning

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

Compared to Salesforce: Podio is not as robust as a tool for CRM tracking. It also doesn't have the in-email capabilities that SF offers. Compared to Basecamp: Podio is somewhat similar to Basecamp but doesn't offer the same functionality with checking items off and archiving projects. Compared to Zoho Projects: Podio is vastly superior to Zoho Project's lack of flexibility (requiring a development team to build) and accessibility by all members (Zoho Projects requires a very limited number of "owners" of projects which makes it difficult if multiple owners need to assign one or more people to a project).

As you business grows, so does Podio. There seems to be no limit to the workspace and apps you can create on the platform

• The stream-lined content process with agency partners who have access to our Aprimo client.
• In app creative review and redlining makes changes easy for client and agency.
• Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

Incentivized

• Podio is great for task assignment and tracking. The ability to enter and assign tasks from mobile and track their completion saves me several phone calls a day.
• Podio outdoes email as my go to place to search for information. The ability to forward emails into the system, organize by projects and contacts, and search it all saves considerable time and confusion.
• Podio has considerable potential to reduce overall admin time spent organizing information (filing, tracking, etc) The ability to keep a single record of a given piece of information without being tied to email vs file structure works very well.