Aprimo vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aprimo
Score 9.4 out of 10
N/A
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo PlatformN/A
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
AprimoSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
AprimoSalesforce Sales Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional DetailsFor digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
More Pricing Information
Community Pulse
AprimoSalesforce Sales Cloud
Considered Both Products
Aprimo
Chose Aprimo
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires …
Salesforce Sales Cloud

No answer on this topic

Top Pros
Top Cons
Features
AprimoSalesforce Sales Cloud
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.7
239 Ratings
0% above category average
Customer data management / contact management00 Ratings8.6239 Ratings
Workflow management00 Ratings7.9230 Ratings
Territory management00 Ratings7.4183 Ratings
Opportunity management00 Ratings8.4233 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.5218 Ratings
Contract management00 Ratings7.2190 Ratings
Quote & order management00 Ratings7.5173 Ratings
Interaction tracking00 Ratings7.5204 Ratings
Channel / partner relationship management00 Ratings7.6165 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.5
81 Ratings
0% above category average
Case management00 Ratings7.881 Ratings
Call center management00 Ratings7.564 Ratings
Help desk management00 Ratings7.366 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.7
218 Ratings
2% above category average
Lead management00 Ratings7.9213 Ratings
Email marketing00 Ratings7.4182 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.5
221 Ratings
1% below category average
Task management00 Ratings7.5211 Ratings
Billing and invoicing management00 Ratings7.157 Ratings
Reporting00 Ratings7.8174 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.8
234 Ratings
2% above category average
Forecasting00 Ratings7.4203 Ratings
Pipeline visualization00 Ratings7.8222 Ratings
Customizable reports00 Ratings8.2231 Ratings
Customization
Comparison of Customization features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
8.1
225 Ratings
7% above category average
Custom fields00 Ratings8.1223 Ratings
Custom objects00 Ratings8.1213 Ratings
Scripting environment00 Ratings7.9158 Ratings
API for custom integration00 Ratings8.1186 Ratings
Security
Comparison of Security features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
8.7
227 Ratings
4% above category average
Single sign-on capability00 Ratings8.8194 Ratings
Role-based user permissions00 Ratings8.6200 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.4
143 Ratings
2% above category average
Social data00 Ratings7.5142 Ratings
Social engagement00 Ratings7.3139 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.8
194 Ratings
9% above category average
Marketing automation00 Ratings7.8190 Ratings
Compensation management00 Ratings7.8130 Ratings
Platform
Comparison of Platform features of Product A and Product B
Aprimo
-
Ratings
Salesforce Sales Cloud
7.1
205 Ratings
5% below category average
Mobile access00 Ratings7.1205 Ratings
Best Alternatives
AprimoSalesforce Sales Cloud
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AprimoSalesforce Sales Cloud
Likelihood to Recommend
9.4
(33 ratings)
8.4
(371 ratings)
Likelihood to Renew
1.0
(9 ratings)
9.0
(56 ratings)
Usability
7.1
(9 ratings)
7.5
(120 ratings)
Availability
10.0
(1 ratings)
9.8
(27 ratings)
Performance
8.0
(1 ratings)
9.0
(18 ratings)
Support Rating
6.0
(7 ratings)
5.7
(91 ratings)
In-Person Training
8.0
(1 ratings)
7.9
(11 ratings)
Online Training
6.0
(1 ratings)
9.1
(15 ratings)
Implementation Rating
9.1
(2 ratings)
1.0
(18 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Ease of integration
7.0
(16 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.7
(30 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
User Testimonials
AprimoSalesforce Sales Cloud
Likelihood to Recommend
Aprimo
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
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Salesforce
Salesforce Sales Cloud is, in my experience, well suited to large B2B businesses who are driving demand and lead generation, and tracking customers through the funnel. It is a system we needed for a long time and has made a huge difference. However, I think it would have been more appropriate for a smaller business / a business who sets this up earlier on. There are great advantages to having historical data. It is really useful for allowing all commercial teams to work together, including sales, new business, marketing, client success etc. However, it relies too much too often on human error. If more things were automated and simpler, perhaps with AI queries, it could be easier to use
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Pros
Aprimo
  • Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
  • Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
  • DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
  • Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
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Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
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Cons
Aprimo
  • Customer support is slow to resolve system issues
  • Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
  • The consumer-facing UI does not have all of the functionality that is required
  • Training videos are out of date or purport functionality that does not exist
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Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
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Likelihood to Renew
Aprimo
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
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Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Aprimo
Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
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Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
Aprimo
We have not yet experienced any downtime
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Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Aprimo
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Aprimo
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Aprimo
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Aprimo
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Aprimo
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Aprimo
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Salesforce
The thing that puts Sales Cloud above the top is its simple user interface, which is easy to interact with. The visuals and automation are also quite amazing. Given its attention to data and customer relationship management, Sales Cloud is tough to beat. Of course, Microsoft Dynamics integrates nicely with other Microsoft products, and Monday is a tool everyone is familiar with, so it is hard to compete with those.
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Contract Terms and Pricing Model
Aprimo
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Aprimo
No answers on this topic
Salesforce
Salesforce sales cloud implementation can give you the desired outcome for your business. Its workflow, approval, sync, and file-sharing features help automate the process. The Macros feature helps business to shorten their sales cycle. Sales Cloud also allows businesses to make the right decision with its real-time business insights and analysis.
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Professional Services
Aprimo
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Aprimo
  • The stream-lined content process with agency partners who have access to our Aprimo client.
  • In app creative review and redlining makes changes easy for client and agency.
  • Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.
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Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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ScreenShots

Aprimo Screenshots

Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.Screenshot of Brand Portal: A homepage view in Aprimo configured to different user groups, or each user can be allowed to configure this space to their own preference. The DAM is navigated from this screen.Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of