What users are saying about

Aprimo

18 Ratings

Salesforce Commerce Cloud

Top Rated
92 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Salesforce Commerce Cloud

Top Rated
92 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Salesforce Commerce Cloud

In the case of a typical internet retailer, my recommendation would be much higher. However, anyone in a unique vertical that requires extensive customization is going to find Demandware extremely challenging to work with. Moreover, the prevailing attitude at Demandware seems to be "one size fits all". I've solved many of my problems with Demandware through my own tenacity. I would never suggest Demandware to a business with any complicated needs, or one dependent on non-technical marketers to maintain the platform.
William Van Fleet profile photo

Feature Rating Comparison

Online Storefront

Aprimo
Salesforce Commerce Cloud
7.4
Product catalog & listings
Aprimo
Salesforce Commerce Cloud
6.9
Product management
Aprimo
Salesforce Commerce Cloud
7.6
Bulk product upload
Aprimo
Salesforce Commerce Cloud
8.1
Branding
Aprimo
Salesforce Commerce Cloud
7.8
Mobile storefront
Aprimo
Salesforce Commerce Cloud
7.4
Product variations
Aprimo
Salesforce Commerce Cloud
7.1
Website integration
Aprimo
Salesforce Commerce Cloud
8.5
Visual customization
Aprimo
Salesforce Commerce Cloud
6.7
CMS
Aprimo
Salesforce Commerce Cloud
5.9

Online Shopping Cart

Aprimo
Salesforce Commerce Cloud
6.3
Abandoned cart recovery
Aprimo
Salesforce Commerce Cloud
6.2
Checkout user experience
Aprimo
Salesforce Commerce Cloud
6.5

Online Payment System

Aprimo
Salesforce Commerce Cloud
7.2
eCommerce security
Aprimo
Salesforce Commerce Cloud
7.2

eCommerce Marketing

Aprimo
Salesforce Commerce Cloud
7.1
Promotions & discounts
Aprimo
Salesforce Commerce Cloud
6.5
Personalized recommendations
Aprimo
Salesforce Commerce Cloud
7.3
SEO
Aprimo
Salesforce Commerce Cloud
7.6

eCommerce Business Management

Aprimo
Salesforce Commerce Cloud
7.2
Multi-site management
Aprimo
Salesforce Commerce Cloud
7.7
Order processing
Aprimo
Salesforce Commerce Cloud
7.0
Inventory management
Aprimo
Salesforce Commerce Cloud
7.6
Shipping
Aprimo
Salesforce Commerce Cloud
6.9
Custom functionality
Aprimo
Salesforce Commerce Cloud
6.9

Pros

  • The strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
  • The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
  • The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution
Michael Higgins profile photo
  • Demandware has a well built structure in terms of an online storefront called SiteGenesis with which you can do faster site building.
  • Demandware has an effective cache, deployment model and less down time(in fact no down time).
  • Demandware has content management and online marketing features inside it's own tool called Business Manager.
  • No JAR, No WAR, No EAR(no conpiling versions overhead and builds etc)........single click production deployment both code and content.
  • No local installations required. SaaS ;)
No photo available

Cons

  • Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
  • Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
  • Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.
Adrienne Spohr profile photo
  • Image Management - Through Demandware's Business Manager, loading, assigning and maintaining images in the Product Catalog is a bit cumbersome. Granted, our current implementation doesn't take advantage of DW's Image Management that allows clients to load a single, high resolution image that gets dynamically scaled throughout the site so we load several versions of each product image in each size we need. This certainly compounds the complexity of a tedious task. Moving to Image Manager is expected to reduce some of this frustration.
  • Business Manager - The backend management tool for Demandware could use some UI improvements. The company has a plan to make merchandising and catalog management more WYSIWYG, but has delayed implementation of the improvements. My opinion is if the tool is not ready, then don't force it going live.
  • URL Management - Historically, we have had challenges with the way Demandware handles URLs. Specifically, it used to append required elements that diminished SEO effectiveness and URL "cleanliness". Additionally, we've had challenges with redirects resulting in endless loops, etc. In 2013 the company addressed many SEO challenges and these improvements have had a positive impact at Urban Decay. Interestingly, today, as I write this review, Demandware pushed a new code version that is expected to address some remaining issues with redirects and other SEO-related issues.
John Perasco profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo
Salesforce Commerce Cloud7.8
Based on 10 answers
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
John Perasco profile photo

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Salesforce Commerce Cloud9.0
Based on 1 answer
No answer on this topic is available.

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Salesforce Commerce Cloud9.0
Based on 3 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
On high level I know WCS and ATG....which runs with multiple services to enable an application of E-commerce but Demandware takes care of all services with one tool called Business Manager which is really helpful for retailers.
No photo available

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • Demandware's scalability has had a significant impact on our business. As I mentioned previously in the Strengths section, the platform allows us to successfully launch new products as well as drive significant traffic to the site in "bursts" in a way that our custom solution would not have been able to handle. Handling traffic spikes in thousands of percentage points smoothly allows our creative teams to focus on driving customers and fans to our site knowing it will perform.
  • The negative side to front-end scalability is that it can expose weaknesses in other parts of the business. Being able to sell at high volumes in short bursts is fantastic on the front-end, but it can expose "bottlenecks" in the OMS and Fulfillment sides of the house.
  • The Demandware platform allows us to be more "device agnostic". Today we are working on making urbandecay.com responsive. But before this initiative, going live on the platform opened up the site to many more devices to a positive customer experience than our previous site did.
John Perasco profile photo

Screenshots

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details