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18 Ratings
Top Rated
100 Ratings
18 Ratings
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Score 6.6 out of 101
Top Rated
100 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Aprimo

  • Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by ID
  • I have found other software products like Eloqua easier/better for email build/send
No photo available

Salesforce Commerce Cloud

If you're using SAP, SAP is straight up garbage. That's the system we used to manage everything. With Salesforce you get an actual system that works. If you are looking to upgrade your Sales/Marketing team with less hassle and unprecedented scalability, this is the software I recommend. Our sales team raves about it
Michael Diaz-Suarez profile photo

Feature Rating Comparison

Online Storefront

Aprimo
Salesforce Commerce Cloud
7.8
Product catalog & listings
Aprimo
Salesforce Commerce Cloud
8.0
Product management
Aprimo
Salesforce Commerce Cloud
8.1
Bulk product upload
Aprimo
Salesforce Commerce Cloud
7.9
Branding
Aprimo
Salesforce Commerce Cloud
8.0
Mobile storefront
Aprimo
Salesforce Commerce Cloud
7.6
Product variations
Aprimo
Salesforce Commerce Cloud
7.0
Website integration
Aprimo
Salesforce Commerce Cloud
9.1
Visual customization
Aprimo
Salesforce Commerce Cloud
7.4
CMS
Aprimo
Salesforce Commerce Cloud
6.9

Online Shopping Cart

Aprimo
Salesforce Commerce Cloud
7.1
Abandoned cart recovery
Aprimo
Salesforce Commerce Cloud
6.8
Checkout user experience
Aprimo
Salesforce Commerce Cloud
7.4

Online Payment System

Aprimo
Salesforce Commerce Cloud
8.0
eCommerce security
Aprimo
Salesforce Commerce Cloud
8.0

eCommerce Marketing

Aprimo
Salesforce Commerce Cloud
8.0
Promotions & discounts
Aprimo
Salesforce Commerce Cloud
7.8
Personalized recommendations
Aprimo
Salesforce Commerce Cloud
8.0
SEO
Aprimo
Salesforce Commerce Cloud
8.2

eCommerce Business Management

Aprimo
Salesforce Commerce Cloud
8.1
Multi-site management
Aprimo
Salesforce Commerce Cloud
8.4
Order processing
Aprimo
Salesforce Commerce Cloud
7.9
Inventory management
Aprimo
Salesforce Commerce Cloud
8.0
Shipping
Aprimo
Salesforce Commerce Cloud
8.1
Custom functionality
Aprimo
Salesforce Commerce Cloud
7.9

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available
  • Raised our Marketing Reach by 30%
  • Allowed us to adequately gauge social media reach
  • Increased our sales by 20%
  • Extreme scalability.
Michael Diaz-Suarez profile photo

Cons

  • Marketing Calendar
  • Aprimo Integration services
  • Aprimo Configuration Mover
  • More transparency on technical and funcitonal specifications
Kishore Rachapudi profile photo
  • The #1 pain with Demandware as a developer has been Pipelines. Originally development on this platform was designed as a visual drag, drop, and configure model. You would create these logic flows (pipelines) in the visual editor, made up of nodes (pipelets) and connectors. These quickly got out of hand and turned into a spiderweb. Worse they were not like anything that most developers are used to. Pipelines save to XML but the markup was not clean and difficult to merge or diff, to say the least. I guess they were aiming for a more simple model but quickly realized that was not sufficient for real-world applications. To their credit, Demandware recognized this and has been steadily moving toward a clean, pure-code model.
  • The benefits of SaaS and the quick release cycle can be a mixed blessing. Features and API's can and do change from time to time. When you're using a platform like this you cannot build it and forget about it. It's not obvious to everyone but you're signing up for some amount of maintenance over time to keep things up to date.
  • The platform has a flaw that still hasn't been resolved. Each Demandware customer "realm" has many instances for development, staging, production, etc. All of the instances have their own user accounts and passwords, and you have to log in to each instance separately. It's very frustrating as an admin or developer, though less so to business users who will only need to access one instance. Demandware could really use a Single Sign On!
  • Demandware has a marketplace for third-party extensions to add pre-build integrations with other systems. While there is a reasonably broad selection of third-party vendors, I have to point out that the quality of many of these components has been sub-par. There are a few gems but many are clunky and quickly cobbled together, and surely require further investment of time. Demandware needs to do a better job of quality assurance with third-party vendors.
Peter Kowalczyk profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo
Salesforce Commerce Cloud7.8
Based on 10 answers
I don't see anything that is not good with the platform. All I see is just some improvement in the platform features and implementation of people ideas to get it more better.
No photo available

Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Salesforce Commerce Cloud9.0
Based on 1 answer
No answer on this topic is available.

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Salesforce Commerce Cloud9.0
Based on 3 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
Salesforce Commerce Cloud was more adaptable and required less overhead.
No photo available

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • In my experience I see most of the retailers see better sales after moving to Demandware.
  • Site performance is really good if the application built with best practices suggested by Demandware.
  • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
No photo available

Screenshots

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details