What users are saying about
18 Ratings
8 Ratings
18 Ratings
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Score 6.1 out of 101
8 Ratings
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Score 4.7 out of 101

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

SALESmanago

Take time to learn how to use SALESmanago in the testing phase of the solution. Take advantage of educational materials that it provides in order to understand how they help you and how to do great marketing using SALESmanago. Given the existing features in relation to the decent price of the solution, I recommend SALESmanago for any type of business.
daraban cosmin profile photo

Feature Rating Comparison

Email & Online Marketing

Aprimo
SALESmanago
6.9
WYSIWYG email editor
Aprimo
SALESmanago
7.1
Dynamic content
Aprimo
SALESmanago
5.3
Ability to test dynamic content
Aprimo
SALESmanago
6.2
Landing pages
Aprimo
SALESmanago
6.7
A/B testing
Aprimo
SALESmanago
8.5
Mobile optimization
Aprimo
SALESmanago
7.2
Email deliverability
Aprimo
SALESmanago
5.3
List management
Aprimo
SALESmanago
7.2
Triggered drip sequences
Aprimo
SALESmanago
8.7

Lead Management

Aprimo
SALESmanago
8.9
Lead nurturing
Aprimo
SALESmanago
8.7
Lead scoring and grading
Aprimo
SALESmanago
9.1
Data quality management
Aprimo
SALESmanago
8.7
Automated sales alerts and tasks
Aprimo
SALESmanago
9.1

Campaign Management

Aprimo
SALESmanago
8.4
Calendaring
Aprimo
SALESmanago
8.4
Event/webinar marketing
Aprimo
SALESmanago
8.3

Social Media Marketing

Aprimo
SALESmanago
7.0
Social sharing and campaigns
Aprimo
SALESmanago
7.7
Social profile integration
Aprimo
SALESmanago
6.4

Reporting & Analytics

Aprimo
SALESmanago
6.3
Dashboards
Aprimo
SALESmanago
6.3
Standard reports
Aprimo
SALESmanago
6.3
Custom reports
Aprimo
SALESmanago
6.3

Platform & Infrastructure

Aprimo
SALESmanago
7.7
API
Aprimo
SALESmanago
8.7
Role-based workflow & approvals
Aprimo
SALESmanago
8.0
Customizability
Aprimo
SALESmanago
8.3
Integration with Salesforce.com
Aprimo
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Aprimo
SALESmanago
7.0
Integration with SugarCRM
Aprimo
SALESmanago
7.0

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

SALESmanago

  • Best use for ecommerce is in dynamic 1-1 newsletters for monitored contacts after just viewing few products and not buying.
  • Also it is great for lead generation because popups can be used wisely without spamming any users. They can also use dynamic content for more relevance and conversion.
  • There are great modules for analyzing TOP seen and TOP bought products by each user and whole base. So you can figure out trends and you can use the knowledge to make more relevant dynamic offers.
David Vopelka profile photo

Cons

Aprimo

  • Perhaps it was an internal issue but majority of our back end admin was based overseas and this made time zone challenging
  • We could not edit a small change ourselves and would need an admin to edit it - this was silly when it was something simple like one missing word
No photo available

SALESmanago

  • Using all possible features is hard. There is a need for individual strategy, but that is done well by their partners.
  • Timing and cooldowns could be done better.
  • Drag and drop creators are not top notch in market at the moment.
David Vopelka profile photo

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo

SALESmanago

No score
No answers yet
No answers on this topic

Usability

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

SALESmanago

No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Performance

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Support

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Implementation

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Alternatives Considered

Aprimo

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available

SALESmanago

Much more features for much less price. Much better dynamic content.
David Vopelka profile photo

Return on Investment

Aprimo

  • We now have better visibility into internal resource utilization.
  • We have realized a slight improvement in project cycle times for marketing requests.
  • We have better budget tracking at the project level.
Michael Higgins profile photo

SALESmanago

  • Just cart recovery boosts turnover a lot.
  • 1-1 newsletter with dynamic content is great way to deliver intelligent email marketing.
  • If you make a long term contract there is a big discount.
David Vopelka profile photo

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SALESmanago

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*

* number of contacts/per month

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