What users are saying about

Aprimo

18 Ratings

SALESmanago

7 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

SALESmanago

7 Ratings
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Score 5.7 out of 101

Add comparison

Likelihood to Recommend

Aprimo

The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
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SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

Aprimo
SALESmanago
6.9
WYSIWYG email editor
Aprimo
SALESmanago
7.1
Dynamic content
Aprimo
SALESmanago
5.4
Ability to test dynamic content
Aprimo
SALESmanago
6.2
Landing pages
Aprimo
SALESmanago
6.7
A/B testing
Aprimo
SALESmanago
8.5
Mobile optimization
Aprimo
SALESmanago
7.2
Email deliverability
Aprimo
SALESmanago
5.4
List management
Aprimo
SALESmanago
7.2
Triggered drip sequences
Aprimo
SALESmanago
8.7

Lead Management

Aprimo
SALESmanago
8.9
Lead nurturing
Aprimo
SALESmanago
8.7
Lead scoring and grading
Aprimo
SALESmanago
9.1
Data quality management
Aprimo
SALESmanago
8.7
Automated sales alerts and tasks
Aprimo
SALESmanago
9.1

Campaign Management

Aprimo
SALESmanago
8.4
Calendaring
Aprimo
SALESmanago
8.4
Event/webinar marketing
Aprimo
SALESmanago
8.3

Social Media Marketing

Aprimo
SALESmanago
7.0
Social sharing and campaigns
Aprimo
SALESmanago
7.7
Social profile integration
Aprimo
SALESmanago
6.4

Reporting & Analytics

Aprimo
SALESmanago
6.4
Dashboards
Aprimo
SALESmanago
6.4
Standard reports
Aprimo
SALESmanago
6.4
Custom reports
Aprimo
SALESmanago
6.4

Platform & Infrastructure

Aprimo
SALESmanago
7.6
API
Aprimo
SALESmanago
8.7
Role-based workflow & approvals
Aprimo
SALESmanago
8.0
Customizability
Aprimo
SALESmanago
8.3
Integration with Salesforce.com
Aprimo
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Aprimo
SALESmanago
7.0
Integration with SugarCRM
Aprimo
SALESmanago
7.0

Pros

  • If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
  • It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
No photo available
  • Fairly intuitive UI
  • Not the most expensive option
  • A good choice if you are a company based in Europe
Lou Covey profile photo

Cons

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
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  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo
No score
No answers yet
No answers on this topic

Usability

Aprimo3.7
Based on 4 answers
very hard to work with.
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No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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No score
No answers yet
No answers on this topic

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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No score
No answers yet
No answers on this topic

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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No score
No answers yet
No answers on this topic

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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No score
No answers yet
No answers on this topic

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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SALESmanago competes well on functionality with other offerings and we agreed to work with them because they were very aggressive in the beginning, but every customer we sent their way was turned off by the sales personnel
Lou Covey profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • Faster lead conversion
  • Increased employee efficiency
  • Better customer service
daraban cosmin profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details