What users are saying about

Aprimo

18 Ratings

Salsify

5 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Salsify

5 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Salsify

Depending on the company and their use for Salsify, I would definitely recommend this product.
Jaclyn Rifflard profile photo

Pros

  • If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
  • It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
No photo available
  • The customer service is AMAZING! They walked us through everything step by step... multiple times. They are also working with us on how to identify our goals.
  • The platform is extremely user friendly.
Jaclyn Rifflard profile photo

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo
  • Uploading information can be time consuming but they are working on linking their platform to our ERP system.
Jaclyn Rifflard profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
I understand that there are other aspects of the program that our organization was hoping to utilize, once we got past the initial usage, but we hav not moved in that direction yet.
No photo available
Salsify10.0
Based on 1 answer
The team is very helpful and the product is very useful to us.
Jaclyn Rifflard profile photo

Usability

Aprimo3.7
Based on 4 answers
very hard to work with.
No photo available
Salsify9.0
Based on 1 answer
I am only giving it a 9 because they are working on streamlining the uploading process to make things easier on our end - once this is complete I would most likely give it a 10!
Jaclyn Rifflard profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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No score
No answers yet
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Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
No score
No answers yet
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Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Salsify10.0
Based on 1 answer
The team is extremely friendly and helpful. They came in for an in-house training and schedule calls to walk us through new features, etc.
Jaclyn Rifflard profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
No score
No answers yet
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Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
No score
No answers yet
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Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Salsify10.0
Based on 1 answer
The team at Salsify is the best to work with!!!
Jaclyn Rifflard profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Continex was a microsite and many of our accounts wanted to stay consistent throughout their site which this would not let them do. Salsify allows them to use our assets but in their own template so everyone is happy!
Jaclyn Rifflard profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • Many of our retailers website look 1,000 times better and they are extremely happy with the ease of using this product.
  • We do not have exact ROI numbers but the overall online shopping experience for consumers has drastically improved.
Jaclyn Rifflard profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salsify

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details