What users are saying about
18 Ratings

Workfront

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454 Ratings
18 Ratings
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Score 6.6 out of 101

Workfront

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454 Ratings
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Score 7.3 out of 101

Add comparison

Likelihood to Recommend

Aprimo

Consider availability of experienced admins in advance because you're basically teaching yourself. Consider if you can make do with the 'lighter' application which will be easier for admins and end users to do.
Michael Higgins profile photo

Workfront

I work on a team where each of us is separated individually from the United States. Workfront enables us to collectively collaborate on a common project setting individual goals. Project managers can invite users, send out updates and set goals to be marked as complete by individual users. Definitely an AAA+ option for global team project collaborations. Smaller projects with fewer working participants would most likely not benefit from the ROI for this product, however, if these smaller tasks are building to a larger project or your teams have multiple small projects running simultaneously then Workfront is for you as well.
Brian Knox profile photo

Feature Rating Comparison

Project Management

Aprimo
Workfront
7.8
Task Management
Aprimo
Workfront
8.8
Resource Management
Aprimo
Workfront
6.6
Gantt Charts
Aprimo
Workfront
7.2
Scheduling
Aprimo
Workfront
7.5
Workflow Automation
Aprimo
Workfront
7.6
Team Collaboration
Aprimo
Workfront
8.8
Support for Agile Methodology
Aprimo
Workfront
7.5
Support for Waterfall Methodology
Aprimo
Workfront
7.9
Document Management
Aprimo
Workfront
7.6
Email integration
Aprimo
Workfront
7.8
Mobile Access
Aprimo
Workfront
7.4
Timesheet Tracking
Aprimo
Workfront
8.5
Change request and Case Management
Aprimo
Workfront
7.9
Budget and Expense Management
Aprimo
Workfront
7.9

Professional Services Automation

Aprimo
Workfront
6.4
Quotes/estimates
Aprimo
Workfront
6.1
Invoicing
Aprimo
Workfront
5.8
Project & financial reporting
Aprimo
Workfront
7.7
Integration with accounting software
Aprimo
Workfront
5.9

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available
  • Team Collaboration: Workfront provides a cross-platform unified landing where teams can work together towards the completion of large projects
  • Communication: Workfront provides multiple team communication tools including email integration.
  • Ease of Use: The Workfront platform, although rich in features, is very easy to navigate and users will find its layout highly intuitive.
Brian Knox profile photo

Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
No photo available
  • Instant messaging and IM systems integration such as Skype would be an excellent addition.
  • Browser plugins to streamline research tasks.
  • Multi systems alerts for "All Hands on Deck" type situations regarding project management.
Brian Knox profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo
Workfront7.8
Based on 59 answers
AtTask has become pivotal to our day-to-day operations and is a key system that we use to manage the company.
Matthew Estes profile photo

Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available
Workfront8.0
Based on 17 answers
Easy to use for the requestors and workers.
Bill Gattinger profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Workfront9.1
Based on 8 answers
Reliable uptime with posted maintenance windows. Frequent updates to hosted environment with minimal disruption.
Andy Willums profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Workfront5.9
Based on 3 answers
No answer on this topic is available.

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Workfront7.7
Based on 11 answers
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
Mike Tompkins profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Workfront5.0
Based on 1 answer
No answer on this topic is available.

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
Workfront8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Workfront8.3
Based on 10 answers
I would recommend all user's using Workfront to go through the training material provided. Have all user's practice in the Sandbox environment and have your workflow documented for the consultant before he arrives on site.
Maryland Tracy profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
Reporting options are available and amazing. Project templates are extremely helpful.
Shelly Long, PMP, CSSGB profile photo

Scalability

No score
No answers yet
No answers on this topic
Workfront9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

  • We now have better visibility into internal resource utilization.
  • We have realized a slight improvement in project cycle times for marketing requests.
  • We have better budget tracking at the project level.
Michael Higgins profile photo
  • Workfront has increased the number of projects that the Traffic Team can traffic by freeing up a significant amount of time for us. No more working weekends to be ready for a Monday morning status meeting!
  • We have greater visibility into the number of projects our associates work and who is doing the most work.
  • We now have greater visibility into all projects and can hold individuals and teams more accountable.
  • ProofHQ reduced the amount of time needed for proofing by allowing multiple reviewers access at the same time. Markups are easily readable since the feedback is typed and not handwritten. It is easy to identify where a proof is in the review process because we do not have to go desk to desk looking for paper proofs.
Shelly Long, PMP, CSSGB profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Workfront

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details