What users are saying about
18 Ratings
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476 Ratings
18 Ratings
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Score 6.2 out of 101

Workfront

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476 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Workfront

I work on a team where each of us is separated individually from the United States. Workfront enables us to collectively collaborate on a common project setting individual goals. Project managers can invite users, send out updates and set goals to be marked as complete by individual users. Definitely an AAA+ option for global team project collaborations. Smaller projects with fewer working participants would most likely not benefit from the ROI for this product, however, if these smaller tasks are building to a larger project or your teams have multiple small projects running simultaneously then Workfront is for you as well.
Brian Knox profile photo

Feature Rating Comparison

Project Management

Aprimo
Workfront
8.3
Task Management
Aprimo
Workfront
9.2
Resource Management
Aprimo
Workfront
8.5
Gantt Charts
Aprimo
Workfront
8.1
Scheduling
Aprimo
Workfront
8.4
Workflow Automation
Aprimo
Workfront
8.5
Team Collaboration
Aprimo
Workfront
8.5
Support for Agile Methodology
Aprimo
Workfront
7.6
Support for Waterfall Methodology
Aprimo
Workfront
8.3
Document Management
Aprimo
Workfront
8.2
Email integration
Aprimo
Workfront
7.3
Mobile Access
Aprimo
Workfront
7.9
Timesheet Tracking
Aprimo
Workfront
8.6
Change request and Case Management
Aprimo
Workfront
8.5
Budget and Expense Management
Aprimo
Workfront
8.4

Professional Services Automation

Aprimo
Workfront
7.7
Quotes/estimates
Aprimo
Workfront
7.2
Invoicing
Aprimo
Workfront
7.6
Project & financial reporting
Aprimo
Workfront
7.7
Integration with accounting software
Aprimo
Workfront
8.2

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

Workfront

  • The primary strength of Workfront is the feature that most IT professionals dread and that is its ability to do all things related to process and projects. The usual jack of all trades approach is often one of master of none but in the case of Workfront, given some time for customization to make the tool your own with the help of the Workfront team, those requirements for an all-encompassing application achieve the goal well. Not just functional but more concretely in providing real assistance in getting through workflows and processes with minimal effort.
  • Multiple APIs allow need integration into the legacy systems and peripheral packages that all companies use for Microsoft products to smaller more niche applications. A very helpful attribute of the application.
  • As with many service industries, time reporting is a huge resource drain when the tool for doing so is slow, complex or limited in scope. Workfront allows for access to all project data from within time management as well as simplified approval processes and review capabilities for managers of time and resources.
  • While it seems like a minor feature, integrated search throughout the application makes life and time management much simpler with the ability to select data points from drop downs drilling down into every aspect of the app. Reporting, likewise, is extremely adaptable to the needs of various business functions with easy customization and granular capabilities requiring little in the way of training or skillset.
Jim Sales profile photo

Cons

Aprimo

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
No photo available

Workfront

  • In terms of what Workfront could do differently or improve, the poser of the search features is in their ability to gather any type of data within the application. Results can occasionally be dense and could use the ability of applying a second level of filtering. Adding in constraints of variables such as date or job could be very helpful in reducing results and saving time.
  • Constantly adding to the available APIs is helpful but perhaps focus groups to figure out some of the emerging application and technologies for which APIs should be added would perhaps be useful. Of course, this could already be taking place without my knowledge...
  • Certain features such as projects specific data might benefit from the ability to take them offline in small quantities .
Jim Sales profile photo

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Workfront

Workfront 8.1
Based on 59 answers
we could not manage without it.
Bill Gattinger profile photo

Usability

Aprimo

Aprimo 3.7
Based on 4 answers
very hard to work with.
No photo available

Workfront

Workfront 8.0
Based on 17 answers
I have witnessed users with a PMP background pickup the tool and use it to its full capacity within a week with very little training. Users without basic project management skills, however, have taken much longer with extensive one-on-one training. The tool is highly intuitive if you have a PM background.
Shannon C. King profile photo

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Workfront

Workfront 9.1
Based on 8 answers
Reliable uptime with posted maintenance windows. Frequent updates to hosted environment with minimal disruption.
Andy Willums profile photo

Performance

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Workfront

Workfront 5.9
Based on 3 answers
No answer on this topic is available.

Support

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

Workfront

Workfront 7.7
Based on 11 answers
Basic support has been supplemented by the AtTask Customer Service represenative and the ongoing relationship with development teams who are always looking for feedback on the product.
Shannon C. King profile photo

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Workfront

Workfront 5.0
Based on 1 answer
No answer on this topic is available.

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Workfront

Workfront 8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

Workfront

Workfront 8.3
Based on 10 answers
I would recommend all user's using Workfront to go through the training material provided. Have all user's practice in the Sandbox environment and have your workflow documented for the consultant before he arrives on site.
Maryland Tracy profile photo

Alternatives Considered

Aprimo

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available

Workfront

We reviewed 7 other project systems when we were reviewing systems to use. We decided to use Workfront 7 years ago. I don't remember the other systems we reviewed but I do remember that were we especially impressed by the customer service and responsiveness we received from our first contact with Workfront (when it was AtTask) as compared to the others. Our questions were answered immediately and testing was easy - so the fact that we were speaking to many other representatives for each of our systems we were evaluating, after the features we needed were identified, it was easy to see who stood out from a customer service perspective since we were interested in the proper support as we went through the process of using a project management system.
Renee Bulla profile photo

Scalability

Aprimo

No score
No answers yet
No answers on this topic

Workfront

Workfront 9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

Aprimo

  • Internal tool once implemented so save on external design fees
No photo available

Workfront

  • Workfront has impacted our team and individual accountability for accuracy on projects.
  • Workfront has helped keep us on deadlines and timing for projects. We meet our deadlines 100% now that we use Workfront.
  • Workfront has helped us eliminate errors on projects by 80% so we don't have to do them over.
Renee Bulla profile photo

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Workfront

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

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