Adobe Workfront vs. Aprimo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Workfront
Score 7.3 out of 10
N/A
Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.N/A
Aprimo
Score 9.4 out of 10
N/A
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo PlatformN/A
Pricing
Adobe WorkfrontAprimo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe WorkfrontAprimo
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsFor digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
More Pricing Information
Community Pulse
Adobe WorkfrontAprimo
Considered Both Products
Adobe Workfront
Chose Adobe Workfront
Homegrown Tools

Workfront blows them all away. There is nothing to say about them. Workfront runs laps around these things.
Chose Adobe Workfront
Workfront by far has the advantage over these competitors given the SaaS backend. The challenge for Workfront has been on the financial side. From a marketing perspective, managing the costs associated with projects is a bit of a gap with Workfront. This takes nothing away …
Aprimo

No answer on this topic

Top Pros
Top Cons
Features
Adobe WorkfrontAprimo
Project Management
Comparison of Project Management features of Product A and Product B
Adobe Workfront
6.6
303 Ratings
13% below category average
Aprimo
-
Ratings
Task Management7.6302 Ratings00 Ratings
Resource Management6.9274 Ratings00 Ratings
Gantt Charts7.2242 Ratings00 Ratings
Scheduling7.4270 Ratings00 Ratings
Workflow Automation6.8272 Ratings00 Ratings
Team Collaboration6.2292 Ratings00 Ratings
Support for Agile Methodology6.2185 Ratings00 Ratings
Support for Waterfall Methodology6.4199 Ratings00 Ratings
Document Management6.7275 Ratings00 Ratings
Email integration5.0230 Ratings00 Ratings
Mobile Access6.1233 Ratings00 Ratings
Timesheet Tracking6.5219 Ratings00 Ratings
Change request and Case Management6.7210 Ratings00 Ratings
Budget and Expense Management6.4188 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Adobe Workfront
5.5
173 Ratings
30% below category average
Aprimo
-
Ratings
Quotes/estimates5.381 Ratings00 Ratings
Invoicing5.371 Ratings00 Ratings
Project & financial reporting5.8171 Ratings00 Ratings
Integration with accounting software5.462 Ratings00 Ratings
Best Alternatives
Adobe WorkfrontAprimo
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe WorkfrontAprimo
Likelihood to Recommend
6.1
(354 ratings)
9.4
(33 ratings)
Likelihood to Renew
9.0
(60 ratings)
1.0
(9 ratings)
Usability
9.0
(18 ratings)
7.1
(9 ratings)
Availability
9.1
(9 ratings)
10.0
(1 ratings)
Performance
9.1
(4 ratings)
8.0
(1 ratings)
Support Rating
10.0
(12 ratings)
6.0
(7 ratings)
In-Person Training
5.0
(1 ratings)
8.0
(1 ratings)
Online Training
8.9
(4 ratings)
6.0
(1 ratings)
Implementation Rating
8.3
(10 ratings)
9.1
(2 ratings)
Configurability
5.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
1.0
(1 ratings)
7.0
(16 ratings)
Product Scalability
8.2
(3 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe WorkfrontAprimo
Likelihood to Recommend
Adobe
I write music and sound design for multiple projects at the same time, all within the same company, sometimes as much as 8-10. It can be hard to keep track of and stay on top of notes and changes, but Adobe Workfront is great at keeping everything organized, and informing you of deadline changes as they occur.
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Aprimo
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
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Pros
Adobe
  • Fosters communication between team members.
  • Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed.
  • Sharing documents between team members that can be updated.
Read full review
Aprimo
  • Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
  • Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
  • DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
  • Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
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Cons
Adobe
  • Notifications (sometimes I am emailed when I am tagged, other times I am not)
  • Certain file formats do not render correctly in Workfront Proof (eg, .XLS files)
  • It can be difficult to manage projects if you have not been assigned the correct permissions.
Read full review
Aprimo
  • Customer support is slow to resolve system issues
  • Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
  • The consumer-facing UI does not have all of the functionality that is required
  • Training videos are out of date or purport functionality that does not exist
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Likelihood to Renew
Adobe
All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
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Aprimo
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
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Usability
Adobe
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
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Aprimo
Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
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Reliability and Availability
Adobe
Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
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Aprimo
We have not yet experienced any downtime
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Performance
Adobe
Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.
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Aprimo
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support Rating
Adobe
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
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Aprimo
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
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In-Person Training
Adobe
It was from my boss, not a rep from AtTask.
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Aprimo
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Online Training
Adobe
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
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Aprimo
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Implementation Rating
Adobe
Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page
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Aprimo
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered
Adobe
Jira is mostly used as a bug locking tool or to track any new development for any specific region/EPIC. But Workfront has a lot of other features which are beneficial in project management. I still consider Jira and Workfront my top two options for project management and believe both have some of the other useful features which are required to manage any team.
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Aprimo
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Contract Terms and Pricing Model
Adobe
As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.
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Aprimo
No answers on this topic
Scalability
Adobe
Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.
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Aprimo
No answers on this topic
Return on Investment
Adobe
  • Workfront allowed our company to have multiple offices and work remote and still have projects continually move through the agency
  • The platform allowed streamlined project management needs so PMs could look at a higher level of timing for resourcing needs for a given team
  • Workfront's ease of integration with other tech allowed for a lot of flexibility to meet the needs of individual wants/needs so that each person could do their best work
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Aprimo
  • The stream-lined content process with agency partners who have access to our Aprimo client.
  • In app creative review and redlining makes changes easy for client and agency.
  • Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.
Read full review
ScreenShots

Adobe Workfront Screenshots

Screenshot of Agile StoryboardScreenshot of Assignment RecommendationsScreenshot of Custom DashboardsScreenshot of Gantt PortfolioScreenshot of My Work QueueScreenshot of PM Portfolio Milestones

Aprimo Screenshots

Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.Screenshot of Brand Portal: A homepage view in Aprimo configured to different user groups, or each user can be allowed to configure this space to their own preference. The DAM is navigated from this screen.Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.