What users are saying about
18 Ratings
2 Ratings
18 Ratings
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Score 6.6 out of 101
2 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Workfront DAM

It seems to suit our purpose well - ie storing of artwork, brand livery, collateral, documentation, and images.
Vesna Nixon profile photo

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
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  • Upload and download files
  • Easy to navigate without too much training
  • Stores what you need in one place
Vesna Nixon profile photo

Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
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  • The UI is a little clunky
  • We are missing the functionality to quickly add metadata to the contents of a whole folder at once
  • The search function can be a little hit or miss
Vesna Nixon profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo
No score
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Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
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Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Seems to have similar features to other NZ local options we investigated. But what appealed was its integration with Workfront which we use.
Vesna Nixon profile photo

Return on Investment

  • We are early users of the tool so it's hard to quantify actual benefits yet, but the following metrics have been established per business function:
  • Brand & Creative - Cycle time from creative brief intake to delivering the final design; Number of reviews/re-works per creative request
  • Field Marketing - Time to consolidate a field marketing forecast
  • Digital Engagement - Cycle time to complete a website request
  • PHSS - Time to complete a marketing plan for a specific PHSS campaign
  • CEOP - # of emails and phone calls required to get a CEOP request through the cycle; Time to develop a consolidate quarterly report on CEOP requests/status
  • Email Marketing - End-to-end email production process, through to launch date (# of launches that don't stay on schedule; # of email launches that have mistakes - audience, sender line, grammar; # of email launches that involve internal complaints, miscommunications)
  • On-boarding/CDRP - Time to generate a quarterly client status regionalization report; Errors in data capture and missed deadlines; Capacity to handle on-boarding requests
  • Direct Mail - % of mail campaign requests that miss 15-day approval service level, Involvement of LOB/ Stakeholders in the review process while maintaining response time.
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  • Reduces the risk of not knowing where a certain asset is stored
  • No more file retrieval fees
  • Everything located in one place that everyone can access
  • But ..... it’s a painful process locating all your files and setting it up. No fault of the DAM
Vesna Nixon profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Workfront DAM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details