Likelihood to Recommend Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Read full review Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review Pros We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters. Doing split-tests on subject, clicks etc. is quite easy and requires no tech help. Imporing new contacts and adding to the list is straight forward. Read full review Provides helpful desktop and mobile previews. Sends emails reliably. Allows for pretty robust audience rules. Read full review Cons The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over. There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated. It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this. The statistics are too limited and to difficult to use - mostly due to the UI design as described above. Read full review Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years. A lot of the templating must be built from scratch. Deliverability insights (out of the box) could be expanded further. Read full review Alternatives Considered MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Read full review Cordial by far has the best UI for simple navigation
Read full review Return on Investment We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails. We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages. Read full review Best to manage your clients' business. Not ideal for freelancers. Read full review ScreenShots