What users are saying about
4 Ratings
7 Ratings
4 Ratings
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Score 5.6 out of 101
7 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Cordial
7.5
WYSIWYG email editor
APSIS Pro
7.0
Cordial
4.6
Dynamic content
APSIS Pro
7.0
Cordial
6.6
Ability to test dynamic content
APSIS Pro
7.0
Cordial
6.8
A/B testing
APSIS Pro
9.0
Cordial
7.0
Mobile optimization
APSIS Pro
9.0
Cordial
7.6
Email deliverability
APSIS Pro
9.0
Cordial
8.4
List management
APSIS Pro
6.0
Cordial
7.7
Triggered drip sequences
APSIS Pro
5.0
Cordial
9.3
Landing pages
APSIS Pro
Cordial
10.0

Reporting & Analytics

APSIS Pro
1.0
Cordial
7.3
Dashboards
APSIS Pro
1.0
Cordial
8.7
Standard reports
APSIS Pro
1.0
Cordial
6.9
Custom reports
APSIS Pro
1.0
Cordial
6.2

Pros

APSIS Pro

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo

Cordial

  • Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
  • Real-time updates of events and customer preferences.
  • Cordial team is excellent at building relationships and is quick to respond.
  • It's easy to research problems, use the tool, build using includes and excludes.
Berlynn Pierce profile photo

Cons

APSIS Pro

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo

Cordial

  • Difficult to aggregate data both in reporting and combining multiple lists or events.
  • No specification on errors.
  • A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
  • Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
  • A contact must be a Cordial user to receive a test or see content/creative.
  • No way to archive messages.
Berlynn Pierce profile photo

Alternatives Considered

APSIS Pro

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo

Cordial

Simple tool and navigation, real-time results, client success team.
Berlynn Pierce profile photo

Return on Investment

APSIS Pro

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo

Cordial

  • The team hasn't needed to be on call like we did with ExactTarget which has made for happy employees and better use of time and energy.
  • True snapshot of revenue per email and validating the importance of the CRM channel within the organization.
  • Simple interface and usability has saved the team 1-2 full works days (our build with ExactTarget took 3-4 days and now it's 1-2 days).
Berlynn Pierce profile photo

Pricing Details

APSIS Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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