What users are saying about

APSIS Pro

3 Ratings
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Score 5 out of 101

Cordial Messaging Platform

2 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Cordial Messaging Platform

If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.
Mohammed Anzil profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Cordial Messaging Platform
8.6
WYSIWYG email editor
APSIS Pro
7.0
Cordial Messaging Platform
8.0
Dynamic content
APSIS Pro
7.0
Cordial Messaging Platform
9.0
Ability to test dynamic content
APSIS Pro
7.0
Cordial Messaging Platform
7.0
A/B testing
APSIS Pro
9.0
Cordial Messaging Platform
Mobile optimization
APSIS Pro
9.0
Cordial Messaging Platform
8.0
Email deliverability
APSIS Pro
9.0
Cordial Messaging Platform
9.0
List management
APSIS Pro
6.0
Cordial Messaging Platform
9.0
Triggered drip sequences
APSIS Pro
5.0
Cordial Messaging Platform
9.0
Landing pages
APSIS Pro
Cordial Messaging Platform
10.0

Reporting & Analytics

APSIS Pro
1.0
Cordial Messaging Platform
9.3
Dashboards
APSIS Pro
1.0
Cordial Messaging Platform
10.0
Standard reports
APSIS Pro
1.0
Cordial Messaging Platform
10.0
Custom reports
APSIS Pro
1.0
Cordial Messaging Platform
8.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
Mohammed Anzil profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
Mohammed Anzil profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and ConstantContact since their real-time analytics and customized dashboards are better than anyone.
Mohammed Anzil profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Cordial Messaging Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details