What users are saying about

APSIS Pro

3 Ratings

Emma

Top Rated
49 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

Emma

Top Rated
49 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Emma

We needed a quick and easy e-newsletter tool and Emma was it. I placed a general inquiry email one day when I was home sick, but still working, and had a call back within an hour. We were set up and ready to go that night. I sent out our first newsletter the next day. As an international company just beginning US operations, it was important that we have a tool that was easy to use but also looked professional when the emails went out. Emma was all of those things. They built a custom template for me exactly to my specs. It was done quickly so we could use it immediately. I'd recommend Emma for any small or large business who needs a professional looking, yet easy to use tool for email marketing.
Ashley Humphrey profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Emma
8.3
WYSIWYG email editor
APSIS Pro
7.0
Emma
8.5
Dynamic content
APSIS Pro
7.0
Emma
7.9
Ability to test dynamic content
APSIS Pro
7.0
Emma
8.4
A/B testing
APSIS Pro
9.0
Emma
8.0
Mobile optimization
APSIS Pro
9.0
Emma
8.8
Email deliverability
APSIS Pro
9.0
Emma
9.0
List management
APSIS Pro
6.0
Emma
8.1
Triggered drip sequences
APSIS Pro
5.0
Emma
7.5

Reporting & Analytics

APSIS Pro
1.0
Emma
8.7
Dashboards
APSIS Pro
1.0
Emma
8.8
Standard reports
APSIS Pro
1.0
Emma
8.9
Custom reports
APSIS Pro
1.0
Emma
8.3

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • User-friendly
  • Good customer service
  • Good e-mail analytics
No photo available

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Sometimes templates can be limiting
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Emma10.0
Based on 3 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey profile photo

Usability

No score
No answers yet
No answers on this topic
Emma8.0
Based on 1 answer
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

No score
No answers yet
No answers on this topic
Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
I think that Emma is more user-friendly.
No photo available

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.
Lauren Busby profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details