What users are saying about
3 Ratings

Emma

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Top Rated
49 Ratings
3 Ratings
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Score 5.1 out of 101

Emma

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Top Rated
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Emma
8.4
WYSIWYG email editor
APSIS Pro
7.0
Emma
8.7
Dynamic content
APSIS Pro
7.0
Emma
8.2
Ability to test dynamic content
APSIS Pro
7.0
Emma
8.6
A/B testing
APSIS Pro
9.0
Emma
8.1
Mobile optimization
APSIS Pro
9.0
Emma
9.0
Email deliverability
APSIS Pro
9.0
Emma
9.0
List management
APSIS Pro
6.0
Emma
8.0
Triggered drip sequences
APSIS Pro
5.0
Emma
7.7

Reporting & Analytics

APSIS Pro
1.0
Emma
8.5
Dashboards
APSIS Pro
1.0
Emma
8.8
Standard reports
APSIS Pro
1.0
Emma
8.7
Custom reports
APSIS Pro
1.0
Emma
8.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Aaron Metzger profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Setup of users - We used to be able to setup a user and send them our own welcome email. Emma has since set up the ability to add users where they send the welcome email. It's a great new feature, but it doesn't always work. We've had some users who never receive these emails and then we need to reach out to support anyway.
  • The code to set up a configurable email is cumbersome. It's great that it is so customizable, but there is a learning curve.
Lauren Busby profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Emma9.7
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey profile photo

Usability

No score
No answers yet
No answers on this topic
Emma10.0
Based on 2 answers
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

No score
No answers yet
No answers on this topic
Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed
Lauren Busby profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Email Marketing has contributed to over half of our department's revenue contribution to the entire company so Emma has a huge ROI.
  • We are consistently making 3-5 placements per month through our email campaigns.
  • I think we could see an even bigger return if we had an Emma rep that was working with us to improve our campaigns.
No photo available

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details