APSIS Pro vs Emma

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.

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Henrik Christensen

Ranger & Virtual CEO

JobbsafariHuman Resources, 51-200 employees

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Emma

We needed a quick and easy e-newsletter tool and Emma was it. I placed a general inquiry email one day when I was home sick, but still working, and had a call back within an hour. We were set up and ready to go that night. I sent out our first newsletter the next day. As an international company just beginning US operations, it was important that we have a tool that was easy to use but also looked professional when the emails went out. Emma was all of those things. They built a custom template for me exactly to my specs. It was done quickly so we could use it immediately. I'd recommend Emma for any small or large business who needs a professional looking, yet easy to use tool for email marketing.

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Ashley Humphrey

Director of Marketing & Communications

Hoffmann Quality Tools USA, Inc.Wholesale, 11-50 employees

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Feature Rating Comparison

APSIS Pro

7.4

Emma

8.3

WYSIWYG email editor

7.0

8.5

Dynamic content

7.0

7.9

Ability to test dynamic content

7.0

8.4

A/B testing

9.0

8.0

Mobile optimization

9.0

8.8

Email deliverability

9.0

List management

6.0

8.1

Triggered drip sequences

5.0

7.5

APSIS Pro

1.0

Emma

8.7

Dashboards

1.0

8.8

Standard reports

1.0

8.9

Custom reports

1.0

8.3

Pros

We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
Imporing new contacts and adding to the list is straight forward.

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Henrik Christensen

Ranger & Virtual CEO

JobbsafariHuman Resources, 51-200 employees

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User-friendly
Good customer service
Good e-mail analytics

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Verified User

Professional in Other

Non-Profit Organization Management Company, 1-10 employees

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Cons

The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
The statistics are too limited and to difficult to use - mostly due to the UI design as described above.

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Henrik Christensen

Ranger & Virtual CEO

JobbsafariHuman Resources, 51-200 employees

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Sometimes templates can be limiting

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Verified User

Professional in Other

Non-Profit Organization Management Company, 1-10 employees

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Likelihood to Renew

No score

No answers yet

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Emma10.0

Based on 3 answers

Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send

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Ashley Humphrey

Director of Marketing & Communications

Hoffmann Quality Tools USA, Inc.Wholesale, 11-50 employees

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Usability

No score

No answers yet

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Emma8.0

Based on 1 answer

Clean UI, simple and intuitive to use, very easy to use email builder/formatting

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Verified User

Professional in Marketing

Telecommunications Company, 51-200 employees

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Support

No score

No answers yet

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Emma2.0

Based on 1 answer

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

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Verified User

Professional in Marketing

Telecommunications Company, 51-200 employees

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Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.

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Henrik Christensen

Ranger & Virtual CEO

JobbsafariHuman Resources, 51-200 employees

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I think that Emma is more user-friendly.

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Verified User

Professional in Other

Non-Profit Organization Management Company, 1-10 employees

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Return on Investment

We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.

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Henrik Christensen

Ranger & Virtual CEO

JobbsafariHuman Resources, 51-200 employees

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Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
User satisfaction is high for our users who are regularly using the platform.

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Lauren Busby

Digital Marketing Manager

CCA Global PartnersRetail, 201-500 employees

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