APSIS Pro vs Emma

• We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
• Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
• Imporing new contacts and adding to the list is straight forward.

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• Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
• Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
• It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.

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• The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
• There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
• It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
• The statistics are too limited and to difficult to use - mostly due to the UI design as described above.

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• One room-for-improvement area I've encountered is related to custom template design. In addition to "locking" certain portions of templates our master admin account pushes out, from a branding perspective, I'd like to "lock" certain font styles for use (or not) in my templates. I talked with Emma's support team about this, and it seemed like something that might be possible in the future.
• Sometimes I can't remember where to find the Image and Document assets, because you have to be in a certain tab to see their links as an option. I'm not sure what the solution for this is, but not having those as easily accessible as most everything else has been a pain point. (Not a big one, just an inconvenience sometimes.)

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• We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
• We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.

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• Because of their engaging email messaging we've been enlightened to the importance and effectiveness of email marketing. We first chose the software because we simply needed a tool to replace an outdated email tool in our CMS years ago. Now we're embarking into offering full digital marketing campaigns and Emma has enabled us to add email marketing to our list of services.
• 3 of our team members attended Emma's marketing conference last year, Marketing United, and are now fully invested in offering digital marketing services to our clients.
• From a financial standpoint, our agency account gives us the opportunity to make a profit on the sub-accounts we sell.

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