What users are saying about

APSIS Pro

3 Ratings

Kissmetrics

Top Rated
80 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

Kissmetrics

Top Rated
80 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Kissmetrics

Kissmetrics is a very good and simple tracking and reporting system. I think that all web properties should have it installed in order to be able to track what's important. You can still have google analytics in conjunction with KISSmetrics and get good insights from that product, but the simplicity and ease-of-use offered by Kissmetrics makes it a no-brainer.
No photo available

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Kissmetrics
WYSIWYG email editor
APSIS Pro
7.0
Kissmetrics
Dynamic content
APSIS Pro
7.0
Kissmetrics
Ability to test dynamic content
APSIS Pro
7.0
Kissmetrics
A/B testing
APSIS Pro
9.0
Kissmetrics
Mobile optimization
APSIS Pro
9.0
Kissmetrics
Email deliverability
APSIS Pro
9.0
Kissmetrics
List management
APSIS Pro
6.0
Kissmetrics
Triggered drip sequences
APSIS Pro
5.0
Kissmetrics

Reporting & Analytics

APSIS Pro
1.0
Kissmetrics
Dashboards
APSIS Pro
1.0
Kissmetrics
Standard reports
APSIS Pro
1.0
Kissmetrics
Custom reports
APSIS Pro
1.0
Kissmetrics

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • KM provides granularity of all information, performance can be checked in near real time.
  • The interface is clean, intuitive, and easy to navigate.
  • KM pulls data and refreshes itself which removes the manual work alternative platforms require.
Dustin Hovey profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • High learning curve: it's not immediately straightforward how to implement for your specific use case.
  • Reports are limited in number of fields you can include (although this has improved).
  • Dashboard has a limited timeframe.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kissmetrics7.4
Based on 27 answers
I used KISSmetrics on a daily basis whilst a summer analyst at a language-learning software startup company called Voxy. To my knowledge, the company continued to use KISSmetrics. I am no longer at Voxy but we were pleased with KISSmetrics.
No photo available

Usability

No score
No answers yet
No answers on this topic
Kissmetrics7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Kissmetrics8.3
Based on 6 answers
No uptime issues
No photo available

Performance

No score
No answers yet
No answers on this topic
Kissmetrics8.5
Based on 6 answers
No performance issues.
No photo available

Support

No score
No answers yet
No answers on this topic
Kissmetrics6.0
Based on 8 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Kissmetrics8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Kissmetrics7.3
Based on 7 answers
The JavaScript integration is right for most purposes for most web sites, and makes everything much simpler
No photo available

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
KISSmetrics compliments the features of Google Analytics very well, and I'd recommend using both in conjunction.
No photo available

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • It has helped us improve our platform for our customers.
No photo available

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
APSIS Pro Editions & Modules
APSIS Pro
Additional Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.