What users are saying about
3 Ratings
11 Ratings
3 Ratings
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Score 5.1 out of 101
11 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Mailigen

If you have more than 20 people to reach with an e-mail and you want to make sure you they read your message, Mailigen is your guy!Before making an e-mail campaign I recommend you go through their knowledge base and find out how to use it's features fully.
Mārtiņš Pakulis profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Mailigen
7.4
WYSIWYG email editor
APSIS Pro
7.0
Mailigen
8.0
Dynamic content
APSIS Pro
7.0
Mailigen
8.0
Ability to test dynamic content
APSIS Pro
7.0
Mailigen
7.0
A/B testing
APSIS Pro
9.0
Mailigen
6.0
Mobile optimization
APSIS Pro
9.0
Mailigen
8.0
Email deliverability
APSIS Pro
9.0
Mailigen
9.0
List management
APSIS Pro
6.0
Mailigen
3.0
Triggered drip sequences
APSIS Pro
5.0
Mailigen
10.0

Reporting & Analytics

APSIS Pro
1.0
Mailigen
3.0
Dashboards
APSIS Pro
1.0
Mailigen
3.0
Standard reports
APSIS Pro
1.0
Mailigen
4.0
Custom reports
APSIS Pro
1.0
Mailigen
2.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Live customer service and feedback instantly
  • Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
  • Flexible and scalable price plan.
Mārtiņš Pakulis profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mailigen8.7
Based on 7 answers
Fits to our main and prior product use criteria. Wide range of options
Ingus Krumins profile photo

Usability

No score
No answers yet
No answers on this topic
Mailigen8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis profile photo

Support

No score
No answers yet
No answers on this topic
Mailigen9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis profile photo

Implementation

No score
No answers yet
No answers on this topic
Mailigen7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
Taylor Patton profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Positive effect on sales process
  • Improved product selling results
  • Active support for sales department
Ingus Krumins profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Mailigen

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details