What users are saying about

APSIS Pro

3 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

Oracle Responsys

63 Ratings
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Score 8 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Oracle Responsys

In my opinion, Oracle Responsys is well suited to companies that send large amounts of email, push, or SMS messages. I personally don't have a ton of experience with other ESPs, but I find this tool to be pretty easy to use and overall efficient. We send a lot of emails so it works for us - at a smaller company or someplace with lower volume, it may not be as helpful.
No photo available

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Oracle Responsys
WYSIWYG email editor
APSIS Pro
7.0
Oracle Responsys
Dynamic content
APSIS Pro
7.0
Oracle Responsys
Ability to test dynamic content
APSIS Pro
7.0
Oracle Responsys
A/B testing
APSIS Pro
9.0
Oracle Responsys
Mobile optimization
APSIS Pro
9.0
Oracle Responsys
Email deliverability
APSIS Pro
9.0
Oracle Responsys
List management
APSIS Pro
6.0
Oracle Responsys
Triggered drip sequences
APSIS Pro
5.0
Oracle Responsys

Reporting & Analytics

APSIS Pro
1.0
Oracle Responsys
Dashboards
APSIS Pro
1.0
Oracle Responsys
Standard reports
APSIS Pro
1.0
Oracle Responsys
Custom reports
APSIS Pro
1.0
Oracle Responsys

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Email Message Designer is easy to use and fairly straightforward.
  • Integrates well with other tools my company utilizes, like stensul and Liveclicker.
  • Our Customer Success Manager is great! Customer service in general is very good.
No photo available

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • The ability to search for specific links globally , right now you can only search for link tables names.
  • Ability to connect to RSS Feeds not using XML coding which is advanced and not user friendly.
  • Away to mass update links because going through every link table to update a link in the header of every email was extremely painful and time consuming.
Michelle A Hiland profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Before transitioning to Oracle Responsys we were on the Yesmail Platform. Out of the box, Oracle Responsys gave us more functionality and flexibility.
Shenea Edison profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
Juston Brommel profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.