What users are saying about

APSIS Pro

3 Ratings

Pure360

5 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

Pure360

5 Ratings
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Score 4 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
No photo available

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Pure360
6.0
WYSIWYG email editor
APSIS Pro
7.0
Pure360
8.0
Dynamic content
APSIS Pro
7.0
Pure360
6.0
Ability to test dynamic content
APSIS Pro
7.0
Pure360
A/B testing
APSIS Pro
9.0
Pure360
6.0
Mobile optimization
APSIS Pro
9.0
Pure360
5.0
Email deliverability
APSIS Pro
9.0
Pure360
6.0
List management
APSIS Pro
6.0
Pure360
5.0
Triggered drip sequences
APSIS Pro
5.0
Pure360

Reporting & Analytics

APSIS Pro
1.0
Pure360
7.7
Dashboards
APSIS Pro
1.0
Pure360
9.0
Standard reports
APSIS Pro
1.0
Pure360
8.0
Custom reports
APSIS Pro
1.0
Pure360
6.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
No photo available

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
No photo available

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
No answers on this topic

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
No photo available

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Pure360

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details