What users are saying about
3 Ratings
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Score 5.1 out of 101
24 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Really Simple Systems

Really Simple Systems is perfect for a small team that needs to track contacts and outreach. Once you expand upon 5+ people, I think you should look to invest in a larger system, however this may not be necessary.
No photo available

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Really Simple Systems
WYSIWYG email editor
APSIS Pro
7.0
Really Simple Systems
Dynamic content
APSIS Pro
7.0
Really Simple Systems
Ability to test dynamic content
APSIS Pro
7.0
Really Simple Systems
A/B testing
APSIS Pro
9.0
Really Simple Systems
Mobile optimization
APSIS Pro
9.0
Really Simple Systems
Email deliverability
APSIS Pro
9.0
Really Simple Systems
List management
APSIS Pro
6.0
Really Simple Systems
Triggered drip sequences
APSIS Pro
5.0
Really Simple Systems

Reporting & Analytics

APSIS Pro
1.0
Really Simple Systems
Dashboards
APSIS Pro
1.0
Really Simple Systems
Standard reports
APSIS Pro
1.0
Really Simple Systems
Custom reports
APSIS Pro
1.0
Really Simple Systems

Sales Force Automation

APSIS Pro
Really Simple Systems
7.5
Customer data management / contact management
APSIS Pro
Really Simple Systems
7.9
Workflow management
APSIS Pro
Really Simple Systems
10.0
Opportunity management
APSIS Pro
Really Simple Systems
7.5
Integration with email client (e.g., Outlook or Gmail)
APSIS Pro
Really Simple Systems
5.2
Interaction tracking
APSIS Pro
Really Simple Systems
7.1

Customer Service & Support

APSIS Pro
Really Simple Systems
8.4
Case management
APSIS Pro
Really Simple Systems
8.3
Help desk management
APSIS Pro
Really Simple Systems
8.5

Marketing Automation

APSIS Pro
Really Simple Systems
6.9
Lead management
APSIS Pro
Really Simple Systems
6.9
Email marketing
APSIS Pro
Really Simple Systems
6.8

CRM Project Management

APSIS Pro
Really Simple Systems
7.4
Task management
APSIS Pro
Really Simple Systems
7.9
Reporting
APSIS Pro
Really Simple Systems
6.8

CRM Reporting & Analytics

APSIS Pro
Really Simple Systems
7.5
Forecasting
APSIS Pro
Really Simple Systems
7.1
Pipeline visualization
APSIS Pro
Really Simple Systems
7.9
Customizable reports
APSIS Pro
Really Simple Systems
7.6

Customization

APSIS Pro
Really Simple Systems
8.0
Custom fields
APSIS Pro
Really Simple Systems
8.2
Custom objects
APSIS Pro
Really Simple Systems
8.4
API for custom integration
APSIS Pro
Really Simple Systems
7.4

Platform

APSIS Pro
Really Simple Systems
7.7
Mobile access
APSIS Pro
Really Simple Systems
7.7

Security

APSIS Pro
Really Simple Systems
7.9
Role-based user permissions
APSIS Pro
Really Simple Systems
7.9

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Mass-emailing is pretty easy.
  • Adding tasks to a prospect's account is easy. That task automatically becomes part of a list of historical activities when it is completed. That's a far better system than our previous CRM had.
  • I love that it easily categorizes accounts by company instead of by person. You can still search and do things by person. But we market to companies, and companies add/lose employees all the time. It's great to have a CRM organized by company as its default/best way to organize accounts.
Alison Meredith profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Wish I could sort by tags a bit easier. I manage this by using their Reports feature. But I would like to assign the same task to a list of prospects with the same tag, and the only way I can do that is to either add the task one-by-one or export a report with all the accounts with that tag, add the task in excel, and then import it. Not ideal.
Alison Meredith profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
We evaluated multiple products, and for our purposes Really Simple Systems appeared to be the best fit. Other than a couple of little quirks, we are not disappointed at all.
Scott Ellison profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • It has kept our cost low
  • It has allowed us to consolidate CRM and email system
  • We were able to get to market faster due to speed of implementation
No photo available

Screenshots

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
APSIS Pro Editions & Modules
APSIS Pro
Additional Pricing Details

Really Simple Systems

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Really Simple Systems Editions & Modules
Really Simple Systems
Edition
Starter
$151
Professional
$332
Enterprise
$503
Free CRM
$04
1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.