What users are saying about

Aptean CRM

2 Ratings

Sparkcentral

22 Ratings

Aptean CRM

2 Ratings
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Score 7.3 out of 101

Sparkcentral

22 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Aptean CRM

This is a solid basic platform. It's not Salesforce but it IS integrated with IntuitiveERP and is included in the price. For the cost, you certainly can't get this type of functionality in other small CRM packages. If you have IntuitiveERP already and are looking to move towards a CRM package it's certainly a way to help you get your footing before deciding you need a larger scale package, but I don't know that you'd want to invest in Intuitive JUST for their CRM cycle.
Craig Cormier profile photo

Sparkcentral

Sparkcentral is appropriate for engaging and monitoring, as well as reporting on the two. It is not good for scheduling as of right now.
Renn Johnson profile photo

Feature Rating Comparison

Sales Force Automation

Aptean CRM
4.4
Sparkcentral
Customer data management / contact management
Aptean CRM
7.0
Sparkcentral
Workflow management
Aptean CRM
5.0
Sparkcentral
Territory management
Aptean CRM
1.0
Sparkcentral
Opportunity management
Aptean CRM
7.0
Sparkcentral
Integration with email client (e.g., Outlook or Gmail)
Aptean CRM
6.0
Sparkcentral
Contract management
Aptean CRM
1.0
Sparkcentral
Quote & order management
Aptean CRM
6.0
Sparkcentral
Interaction tracking
Aptean CRM
5.0
Sparkcentral
Channel / partner relationship management
Aptean CRM
2.0
Sparkcentral

Customer Service & Support

Aptean CRM
6.5
Sparkcentral
Case management
Aptean CRM
7.0
Sparkcentral
Call center management
Aptean CRM
6.0
Sparkcentral

Marketing Automation

Aptean CRM
5.5
Sparkcentral
Lead management
Aptean CRM
6.0
Sparkcentral
Email marketing
Aptean CRM
5.0
Sparkcentral

CRM Project Management

Aptean CRM
2.7
Sparkcentral
Task management
Aptean CRM
4.0
Sparkcentral
Billing and invoicing management
Aptean CRM
1.0
Sparkcentral
Reporting
Aptean CRM
3.0
Sparkcentral

CRM Reporting & Analytics

Aptean CRM
5.3
Sparkcentral
Forecasting
Aptean CRM
4.0
Sparkcentral
Pipeline visualization
Aptean CRM
4.0
Sparkcentral
Customizable reports
Aptean CRM
8.0
Sparkcentral

Customization

Aptean CRM
6.5
Sparkcentral
Custom fields
Aptean CRM
10.0
Sparkcentral
Custom objects
Aptean CRM
3.0
Sparkcentral

Security

Aptean CRM
9.0
Sparkcentral
Single sign-on capability
Aptean CRM
9.0
Sparkcentral
Role-based user permissions
Aptean CRM
9.0
Sparkcentral

Pros

  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
Craig Cormier profile photo
  • User interface and experience is top notch.
  • Conversation management tools make it easy for multiple users to work together on the same account.
  • Reporting & Statistics are super helpful when following your team members use of the software.
Adam Kossoff profile photo

Cons

  • There is currently no web portal or mobile front for this CRM package
  • The simplicity sometimes can be a hindrance to deeper data dives.
  • The tracking of contacts if a bit complicated as far as database design goes, making cross-platform integration more difficult.
Craig Cormier profile photo
  • Mobile is lacking entirely. While the site is responsive, it is not possible to use Sparkcentral on the go with a mobile device smaller than a tablet.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sparkcentral8.7
Based on 4 answers
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
Andrew (Drew) Johnston profile photo

Support

No score
No answers yet
No answers on this topic
Sparkcentral9.0
Based on 2 answers
Sparkcentral is very concerned about its customer satifsfaction, and will go to great lengths to get issue fixed rapidly
Kim Daenen profile photo

Alternatives Considered

IntuitiveERP included this CRM package with our license, so there was no extra cost to implement it. Salesforce is expensive so we felt that we could use this package to justify our need for CRM by implementing this package, and if it was improving our sales we could say that a larger package would give the ROI we expect.
Craig Cormier profile photo
Sparkcentral is in an excellent place - they are the only true stand-alone social media customer care platform. We also provide support through Oracle RightNow (Chat/email), but the social add-on for that appeared to be weak. Hootsuite works fine for small teams of low volume customer care, but for a dedicated social care platform, we could not find anything else worth considering
No photo available

Return on Investment

  • Improved interaction with customers for incident management.
  • Greatly improved opportunity management.
  • Lead management for marketing is improved and centralized.
Craig Cormier profile photo
  • The most important positive impact Sparkcentral had was immediately visible - our response time dropped 90%. We used to have interactions wait for over an hour to be handled, but we're now down to an 8 minute average.
  • The quality of our responses has improved - we're able to provide our agents with the tools they need to create well written replies, and have basics like automatically splitting of messages to send longer replies on Twitter.
  • Our customer support in social improved so much, that we actually won an award just 6 months after implementation.
No photo available

Pricing Details

Aptean CRM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sparkcentral

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details