What users are saying about
2 Ratings
23 Ratings
2 Ratings
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Score 6.7 out of 101
23 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Aptean CRM

This is a solid basic platform. It's not Salesforce but it IS integrated with IntuitiveERP and is included in the price. For the cost, you certainly can't get this type of functionality in other small CRM packages. If you have IntuitiveERP already and are looking to move towards a CRM package it's certainly a way to help you get your footing before deciding you need a larger scale package, but I don't know that you'd want to invest in Intuitive JUST for their CRM cycle.
Craig Cormier profile photo

Sparkcentral

Sparkcentral really shines in a team environment - its workflow features make it ideal for true collaboration. It is currently limited to Twitter and Facebook, so companies who provide customer support on other channels may need additional tools.
No photo available

Feature Rating Comparison

Sales Force Automation

Aptean CRM
4.4
Sparkcentral
Customer data management / contact management
Aptean CRM
7.0
Sparkcentral
Workflow management
Aptean CRM
5.0
Sparkcentral
Territory management
Aptean CRM
1.0
Sparkcentral
Opportunity management
Aptean CRM
7.0
Sparkcentral
Integration with email client (e.g., Outlook or Gmail)
Aptean CRM
6.0
Sparkcentral
Contract management
Aptean CRM
1.0
Sparkcentral
Quote & order management
Aptean CRM
6.0
Sparkcentral
Interaction tracking
Aptean CRM
5.0
Sparkcentral
Channel / partner relationship management
Aptean CRM
2.0
Sparkcentral

Customer Service & Support

Aptean CRM
6.5
Sparkcentral
Case management
Aptean CRM
7.0
Sparkcentral
Call center management
Aptean CRM
6.0
Sparkcentral

Marketing Automation

Aptean CRM
5.5
Sparkcentral
Lead management
Aptean CRM
6.0
Sparkcentral
Email marketing
Aptean CRM
5.0
Sparkcentral

CRM Project Management

Aptean CRM
2.7
Sparkcentral
Task management
Aptean CRM
4.0
Sparkcentral
Billing and invoicing management
Aptean CRM
1.0
Sparkcentral
Reporting
Aptean CRM
3.0
Sparkcentral

CRM Reporting & Analytics

Aptean CRM
5.3
Sparkcentral
Forecasting
Aptean CRM
4.0
Sparkcentral
Pipeline visualization
Aptean CRM
4.0
Sparkcentral
Customizable reports
Aptean CRM
8.0
Sparkcentral

Customization

Aptean CRM
6.5
Sparkcentral
Custom fields
Aptean CRM
10.0
Sparkcentral
Custom objects
Aptean CRM
3.0
Sparkcentral

Security

Aptean CRM
9.0
Sparkcentral
Single sign-on capability
Aptean CRM
9.0
Sparkcentral
Role-based user permissions
Aptean CRM
9.0
Sparkcentral

Pros

Aptean CRM

  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
Craig Cormier profile photo

Sparkcentral

  • Love the tabs for each brand our company manages on social media. We manage several so it keeps things nice and neat.
  • Love the easy to use layout.
  • Love the boomerang feature. It is helpful when we need to follow up on something since it will come back in our feed at whatever time we set as a reminder, so we don't forget about it.
Melinda Cox profile photo

Cons

Aptean CRM

  • There is currently no web portal or mobile front for this CRM package
  • The simplicity sometimes can be a hindrance to deeper data dives.
  • The tracking of contacts if a bit complicated as far as database design goes, making cross-platform integration more difficult.
Craig Cormier profile photo

Sparkcentral

  • I would like to see a scheduling feature for FB and Twitter. I know there are programs such as Buffer and Hootsuite, but it would be nice to be able to schedule on Sparkcentral. "One stop shop."
  • I would like to have retroactive automations. I know they are coming, but I feel like they are important to have as we occasionally get spammed or run contests with hashtags that take up our queue.
Renn Johnson profile photo

Likelihood to Renew

Aptean CRM

No score
No answers yet
No answers on this topic

Sparkcentral

Sparkcentral 8.7
Based on 4 answers
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
Andrew (Drew) Johnston profile photo

Support

Aptean CRM

No score
No answers yet
No answers on this topic

Sparkcentral

Sparkcentral 9.0
Based on 2 answers
Sparkcentral is very concerned about its customer satifsfaction, and will go to great lengths to get issue fixed rapidly
Kim Daenen profile photo

Alternatives Considered

Aptean CRM

IntuitiveERP included this CRM package with our license, so there was no extra cost to implement it. Salesforce is expensive so we felt that we could use this package to justify our need for CRM by implementing this package, and if it was improving our sales we could say that a larger package would give the ROI we expect.
Craig Cormier profile photo

Sparkcentral

I selected Sparkcentral because I am a social media engagement director, so engagement is top priority for me and Sparkcentral does exactly that. It's not focused on marketing, word clouds, etc. It's focused on the incoming social media volume of your brand
Renn Johnson profile photo

Return on Investment

Aptean CRM

  • Improved interaction with customers for incident management.
  • Greatly improved opportunity management.
  • Lead management for marketing is improved and centralized.
Craig Cormier profile photo

Sparkcentral

  • Positive: Clients really like the reporting features.
  • Positive: Being able to search users for our clients who may have reported a complaint [somewhere] other than on social media. Also being able to see if they've reached out to us but deleted a comment is helpful.
Renn Johnson profile photo

Pricing Details

Aptean CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sparkcentral

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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