What users are saying about
2 Ratings
23 Ratings
2 Ratings
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Score 7.2 out of 101
23 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Aptean CRM

This is a solid basic platform. It's not Salesforce but it IS integrated with IntuitiveERP and is included in the price. For the cost, you certainly can't get this type of functionality in other small CRM packages. If you have IntuitiveERP already and are looking to move towards a CRM package it's certainly a way to help you get your footing before deciding you need a larger scale package, but I don't know that you'd want to invest in Intuitive JUST for their CRM cycle.
Craig Cormier profile photo

Sparkcentral

Sparkcentral as a whole is a great care tool. The knowledge base update was a great addition. A unified queue is something our team is eagerly awaiting
No photo available

Feature Rating Comparison

Sales Force Automation

Aptean CRM
4.4
Sparkcentral
Customer data management / contact management
Aptean CRM
7.0
Sparkcentral
Workflow management
Aptean CRM
5.0
Sparkcentral
Territory management
Aptean CRM
1.0
Sparkcentral
Opportunity management
Aptean CRM
7.0
Sparkcentral
Integration with email client (e.g., Outlook or Gmail)
Aptean CRM
6.0
Sparkcentral
Contract management
Aptean CRM
1.0
Sparkcentral
Quote & order management
Aptean CRM
6.0
Sparkcentral
Interaction tracking
Aptean CRM
5.0
Sparkcentral
Channel / partner relationship management
Aptean CRM
2.0
Sparkcentral

Customer Service & Support

Aptean CRM
6.5
Sparkcentral
Case management
Aptean CRM
7.0
Sparkcentral
Call center management
Aptean CRM
6.0
Sparkcentral

Marketing Automation

Aptean CRM
5.5
Sparkcentral
Lead management
Aptean CRM
6.0
Sparkcentral
Email marketing
Aptean CRM
5.0
Sparkcentral

CRM Project Management

Aptean CRM
2.7
Sparkcentral
Task management
Aptean CRM
4.0
Sparkcentral
Billing and invoicing management
Aptean CRM
1.0
Sparkcentral
Reporting
Aptean CRM
3.0
Sparkcentral

CRM Reporting & Analytics

Aptean CRM
5.3
Sparkcentral
Forecasting
Aptean CRM
4.0
Sparkcentral
Pipeline visualization
Aptean CRM
4.0
Sparkcentral
Customizable reports
Aptean CRM
8.0
Sparkcentral

Customization

Aptean CRM
6.5
Sparkcentral
Custom fields
Aptean CRM
10.0
Sparkcentral
Custom objects
Aptean CRM
3.0
Sparkcentral

Security

Aptean CRM
9.0
Sparkcentral
Single sign-on capability
Aptean CRM
9.0
Sparkcentral
Role-based user permissions
Aptean CRM
9.0
Sparkcentral

Pros

  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
Craig Cormier profile photo
  • Love the tabs for each brand our company manages on social media. We manage several so it keeps things nice and neat.
  • Love the easy to use layout.
  • Love the boomerang feature. It is helpful when we need to follow up on something since it will come back in our feed at whatever time we set as a reminder, so we don't forget about it.
Melinda Cox profile photo

Cons

  • There is currently no web portal or mobile front for this CRM package
  • The simplicity sometimes can be a hindrance to deeper data dives.
  • The tracking of contacts if a bit complicated as far as database design goes, making cross-platform integration more difficult.
Craig Cormier profile photo
  • The only drawback for my group with Sparkcentral is the lack of a unified queue. We manage 19 different social pages and counting, and are unable to see all of the traffic in one location. Agents having to go between 19+ pages to check for content can make it less efficient on time.
Eden Wallace profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sparkcentral8.7
Based on 4 answers
It takes time and effort to get the most out of all of Sparkcentral's tools. We've done the work to get the most out of the software, and it would be a shame to lose it
Adam Kossoff profile photo

Support

No score
No answers yet
No answers on this topic
Sparkcentral9.0
Based on 2 answers
Sparkcentral is very concerned about its customer satifsfaction, and will go to great lengths to get issue fixed rapidly
Kim Daenen profile photo

Alternatives Considered

IntuitiveERP included this CRM package with our license, so there was no extra cost to implement it. Salesforce is expensive so we felt that we could use this package to justify our need for CRM by implementing this package, and if it was improving our sales we could say that a larger package would give the ROI we expect.
Craig Cormier profile photo
I have used Lithium and Spredfast platforms in the past for social care.
Eden Wallace profile photo

Return on Investment

  • Improved interaction with customers for incident management.
  • Greatly improved opportunity management.
  • Lead management for marketing is improved and centralized.
Craig Cormier profile photo
  • Sparkcentral made it possible to add a significant amount of agents to our Twitter support team, which resulted in the fastest response rate we have ever seen.
  • With Sparkcentral, we no longer need to dedicate an agent's full attention to social media customer support. We can have multiple agents logged in at a time, keeping a watchful eye while getting other things done.
Andrew (Drew) Johnston profile photo

Pricing Details

Aptean CRM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sparkcentral

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details