Conga CPQ vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga CPQ
Score 7.9 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting capabilities that can…
$35
per month per user
LeadSquared
Score 7.9 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.N/A
Pricing
Conga CPQLeadSquared
Editions & Modules
No answers on this topic
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
Visit Website
per month
Sales Execution CRM Pricing - Lite/Pro/Super/Custom
Visit Website
per month
Offerings
Pricing Offerings
Conga CPQLeadSquared
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$100 Per Account
Additional Details
More Pricing Information
Features
Conga CPQLeadSquared
CPQ
Comparison of CPQ features of Product A and Product B
Conga CPQ
7.6
32 Ratings
12% below category average
LeadSquared
-
Ratings
Quote sharing/sending7.930 Ratings00 Ratings
Product configuration7.132 Ratings00 Ratings
Configuration options8.632 Ratings00 Ratings
Pricing rules7.731 Ratings00 Ratings
Price adjustment6.931 Ratings00 Ratings
Purchase history and open contracts6.226 Ratings00 Ratings
Guided selling/Sales portal7.025 Ratings00 Ratings
CPQ reporting & analytics5.628 Ratings00 Ratings
CPQ-CRM integration8.830 Ratings00 Ratings
Attachments to quotes9.331 Ratings00 Ratings
Order capturing8.08 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Conga CPQ
-
Ratings
LeadSquared
7.4
38 Ratings
17% above category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings8.026 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings6.038 Ratings
List management00 Ratings8.037 Ratings
Triggered drip sequences00 Ratings9.123 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Conga CPQ
-
Ratings
LeadSquared
8.0
39 Ratings
6% above category average
Lead nurturing automation00 Ratings10.037 Ratings
Lead scoring and grading00 Ratings8.038 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings9.035 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Conga CPQ
-
Ratings
LeadSquared
4.1
25 Ratings
46% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Conga CPQ
-
Ratings
LeadSquared
10.0
38 Ratings
34% above category average
Dashboards00 Ratings10.038 Ratings
Standard reports00 Ratings10.038 Ratings
Custom reports00 Ratings10.032 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Conga CPQ
-
Ratings
LeadSquared
8.7
34 Ratings
25% above category average
API00 Ratings9.830 Ratings
Role-based workflow & approvals00 Ratings7.529 Ratings
Customizability00 Ratings9.034 Ratings
Best Alternatives
Conga CPQLeadSquared
Small Businesses
QuoteWerks
QuoteWerks
Score 9.2 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
QuoteWerks
QuoteWerks
Score 9.2 out of 10
Nimble
Nimble
Score 7.2 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.2 out of 10
Agile CRM
Agile CRM
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Conga CPQLeadSquared
Likelihood to Recommend
8.0
(46 ratings)
9.0
(40 ratings)
Likelihood to Renew
9.8
(9 ratings)
8.8
(9 ratings)
Usability
8.0
(3 ratings)
9.6
(3 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(4 ratings)
9.8
(4 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
User Testimonials
Conga CPQLeadSquared
Likelihood to Recommend
Conga
I think the case when I would recommend Conga CPQ is in a legacy org. In that case, the older style and configuration might be more useful, and you are less likely to find yourself forced to upgrade to lightning. If you are already using lightning, or migrating to lightning, then I would only recommend Conga CPQ if the alternative does not support the features you need.
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LeadSquared
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
Conga
  • The perceived power strength is that it is supposed to contain CPQ, Contract Management, Document generation and template manipulation, and cash/invoice process all in one wrapped package.
  • It was developed on the Force.com platform.
  • They provide multiple releases of their product per year.
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
Conga
  • Apttus has not completely transitioned from a product suite to a product platform vendor. Upgrades of certain products can have interoperability issues with other products in the Apttus stack. Our pain point here was attempting to use Apttus Xauthor for Excel to get around product line limitations in the Apttus CPQ shopping cart. The ultimate resolution was for us to upgrade and leverage the latest version of CPQ, where pricing callback limitations were addressed by client side processing, rather than the hybrid Xauthor process we tried to use.
  • Upgrades in general require significant testing to ensure no unanticipated issues occur. We have a complete Salesforce sandbox dedicated to providing an environment for testing any modifications or upgrades.
  • Apttus support model almost requires you to purchase premium support. Given the CPQ system is complex, the level of skilled support available through basic support require you to escalate several times before getting to a resource that can address your issue.
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
Conga
It is critical to our sales process. We are not satisfied with all aspects of the product and have gone through many tough experiences with their PS, support, and PD teams -- but we're not unhappy enough to re-build what we're already built
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LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Conga
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Reliability and Availability
Conga
I have not heard of any issue
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LeadSquared
No answers on this topic
Support Rating
Conga
Tier1/tier 2 support can only handle native functionality. Customizations have to be escalated to developers which aren’t included in the support program.

I go ahead and copy the people I directly worked with on implementation for assistance. I would rate them an 8 for support assistance.
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LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Online Training
Conga
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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LeadSquared
No answers on this topic
Implementation Rating
Conga
Be iterative. Take the opportunity to build a catalog based on how Apttus works well. Learn the tool yourself or use an SI. Take the time to build a configuration / pricing migration tool with X-Author for Excel or roll your own. Stick with OOTB Apttus as any customization will cost you every time a new version is released
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LeadSquared
No answers on this topic
Alternatives Considered
Conga
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as standard functionalty rather than a customization was a material difference between the platforms.
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LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Return on Investment
Conga
  • The ability to generate engineered configurations that is right by construction has reduced the cycle time of the customer engagement. The fact that we are able to guide the process and end up with a validated bill of material reduces the iterations with the customers.
  • As long as the validations rules are correct the generated bill of material is accurate. We are now looking at using Apttus to perform quality checks in our product rules since the tool is able to test different configurations quickly and efficiently.
  • Configuration that use to take weeks and consumed valuable engineering resources has been transformed to become a customer facing application that is simple enough for customer to self-service.
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LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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ScreenShots

Conga CPQ Screenshots

Screenshot of Unlimited Product Capability - Can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of Model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​Screenshot of Simple to complex product & pricing configurations​Screenshot of Helps sellers to quote accurately and spend less time selling, no matter how complex a business becomes.

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation