Conga CPQ vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga CPQ
Score 7.9 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting capabilities that can…
$35
per month per user
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Conga CPQSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
Conga CPQSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Conga CPQSalesforce Sales Cloud
Considered Both Products
Conga CPQ
Chose Conga CPQ
The understanding and building of products is very easy compared to Salasforce CPQ. The Quoting process is much faster and easier. The functionalities provides for rules are much more compared to Salesforce CPQ. User friendly layouts is one of the best things about Conga CPQ. …
Chose Conga CPQ
It has been too long for me to remember all the various CPQ products we evaluated. But our short list came down to Salesforce CPQ and and Conga CPQ. At the time, we considered them both pretty close to equivalent solutions for meeting our needs, so negotiation mainly came …
Chose Conga CPQ
Steelbrick was not ready for enterprise customers and at the time was not the product that would work for us.
Chose Conga CPQ
We evaluated Configure Price Quote in 2015. At that time we evaluated Steel Brick & determined it could not easily handle our complex pricing rules. We also evaluated Big Machines and determined it was too much of a tool kit, requiring significantly more ongoing administrative …
Chose Conga CPQ
Oracle CPQ Cloud is similar in setup needs (heavy development) to Apttus. However, they come at you with that upfront and attempt to put your business in the fast lane on how to get using their product with guidance.

Salesforce CPQ is by far the superior product to the two, as …
Chose Conga CPQ
We used QuoteWerks which did not integrate well with Salesforce. It had no approval process and the price book lived on each person's computer. If they did not connect to the server they were quoting old pricing. It allowed them to create products on the fly.
Chose Conga CPQ
Apttus is a much more comprehensive solution that any other partner we reviewed.
Chose Conga CPQ
More robust than the competition from what I hear. I was not here when Steelbrick was installed.
Chose Conga CPQ
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as …
Chose Conga CPQ
At the time of selection, we assessed other configuration tools to include Selectica and Big Machine. We decided on Apttus because of it configuration flexibility and the fact that it was built on the Salesforce.com platform. That allowed us to configure and customize for our …
Chose Conga CPQ
When making the decision to purchase Apttus we elected to go with a vendor that was best of breed, similar to our decision in purchasing Salesforce.com and Marketo. Buying point solutions or products that were not scalable ensures that we only have to make this purchase …
Chose Conga CPQ
We didn't [try] any other options. Finding a product to work with Excel and Salesforce was difficult and our only solution was Xauthor from Apttus.
Chose Conga CPQ
Apttus had the best SFDC integration (force.com native) which was by far the biggest point. It also had key showcase customers and ample rules / pricing features for our use cases. Asset - based inclusion rules was a big positive. We were concerned with the business models of …
Chose Conga CPQ
The key determinate was level of integration with Salesforce and the ease of configuration. We needed a tool that we can evolve with. We view Apttus as a tool that will grow with us as we mature.
Chose Conga CPQ
X-Author is simply more powerful. I truly believe my biggest hurdle is my own imagination.
Chose Conga CPQ
Apttus blew the other competitors out of the water. Anything on Salesforce.com is your best bet -- it can be configured however you need it to be and is very versatile.
Chose Conga CPQ
I cannot recall the names of one other CRM that we reviewed. Apttus won because Upside went to an enterprise model and we no longer met their standards. Selectica was priced high if I can recall correctly and I think they did not have the Salesforce component at the time.
Salesforce Sales Cloud

No answer on this topic

Top Pros
Top Cons
Features
Conga CPQSalesforce Sales Cloud
CPQ
Comparison of CPQ features of Product A and Product B
Conga CPQ
7.6
32 Ratings
12% below category average
Salesforce Sales Cloud
-
Ratings
Quote sharing/sending7.930 Ratings00 Ratings
Product configuration7.132 Ratings00 Ratings
Configuration options8.632 Ratings00 Ratings
Pricing rules7.731 Ratings00 Ratings
Price adjustment6.931 Ratings00 Ratings
Purchase history and open contracts6.226 Ratings00 Ratings
Guided selling/Sales portal7.025 Ratings00 Ratings
CPQ reporting & analytics5.628 Ratings00 Ratings
CPQ-CRM integration8.830 Ratings00 Ratings
Attachments to quotes9.331 Ratings00 Ratings
Order capturing8.08 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.8
242 Ratings
1% above category average
Customer data management / contact management00 Ratings8.6242 Ratings
Workflow management00 Ratings7.9233 Ratings
Territory management00 Ratings7.5186 Ratings
Opportunity management00 Ratings8.5236 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.5221 Ratings
Contract management00 Ratings7.2193 Ratings
Quote & order management00 Ratings7.5176 Ratings
Interaction tracking00 Ratings7.6207 Ratings
Channel / partner relationship management00 Ratings7.7168 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.4
84 Ratings
1% below category average
Case management00 Ratings7.884 Ratings
Call center management00 Ratings7.366 Ratings
Help desk management00 Ratings7.268 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.7
221 Ratings
2% above category average
Lead management00 Ratings7.9216 Ratings
Email marketing00 Ratings7.5185 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.5
224 Ratings
1% below category average
Task management00 Ratings7.5213 Ratings
Billing and invoicing management00 Ratings7.260 Ratings
Reporting00 Ratings7.9177 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.8
237 Ratings
2% above category average
Forecasting00 Ratings7.4206 Ratings
Pipeline visualization00 Ratings7.8225 Ratings
Customizable reports00 Ratings8.2234 Ratings
Customization
Comparison of Customization features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
8.1
228 Ratings
7% above category average
Custom fields00 Ratings8.2226 Ratings
Custom objects00 Ratings8.1216 Ratings
Scripting environment00 Ratings8.0160 Ratings
API for custom integration00 Ratings8.2189 Ratings
Security
Comparison of Security features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
8.7
230 Ratings
5% above category average
Single sign-on capability00 Ratings8.8197 Ratings
Role-based user permissions00 Ratings8.6203 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.5
145 Ratings
3% above category average
Social data00 Ratings7.6144 Ratings
Social engagement00 Ratings7.5141 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.8
197 Ratings
9% above category average
Marketing automation00 Ratings7.8193 Ratings
Compensation management00 Ratings7.8130 Ratings
Platform
Comparison of Platform features of Product A and Product B
Conga CPQ
-
Ratings
Salesforce Sales Cloud
7.2
208 Ratings
4% below category average
Mobile access00 Ratings7.2208 Ratings
Best Alternatives
Conga CPQSalesforce Sales Cloud
Small Businesses
QuoteWerks
QuoteWerks
Score 9.2 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
QuoteWerks
QuoteWerks
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Conga CPQSalesforce Sales Cloud
Likelihood to Recommend
8.0
(46 ratings)
8.4
(374 ratings)
Likelihood to Renew
9.8
(9 ratings)
9.0
(56 ratings)
Usability
8.0
(3 ratings)
7.6
(120 ratings)
Availability
10.0
(2 ratings)
9.8
(27 ratings)
Performance
10.0
(2 ratings)
9.0
(18 ratings)
Support Rating
6.0
(4 ratings)
5.7
(91 ratings)
In-Person Training
-
(0 ratings)
7.9
(11 ratings)
Online Training
7.0
(1 ratings)
9.1
(15 ratings)
Implementation Rating
1.0
(3 ratings)
1.0
(18 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Product Scalability
-
(0 ratings)
8.7
(33 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
User Testimonials
Conga CPQSalesforce Sales Cloud
Likelihood to Recommend
Conga
I think the case when I would recommend Conga CPQ is in a legacy org. In that case, the older style and configuration might be more useful, and you are less likely to find yourself forced to upgrade to lightning. If you are already using lightning, or migrating to lightning, then I would only recommend Conga CPQ if the alternative does not support the features you need.
Read full review
Salesforce
Sales Cloud is very well suited for the daily leads and opportunity pipeline management as well as user management. Sales process automation are very helpful for repetitive tasks. It integrates well with other platforms. It's easy to customize and report on data. Sales Cloud can be pricey so is only open to larger org's that need complex CRM. User adoption is slow to any new users that have no prior experience.
Read full review
Pros
Conga
  • The perceived power strength is that it is supposed to contain CPQ, Contract Management, Document generation and template manipulation, and cash/invoice process all in one wrapped package.
  • It was developed on the Force.com platform.
  • They provide multiple releases of their product per year.
Read full review
Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Cons
Conga
  • Apttus has not completely transitioned from a product suite to a product platform vendor. Upgrades of certain products can have interoperability issues with other products in the Apttus stack. Our pain point here was attempting to use Apttus Xauthor for Excel to get around product line limitations in the Apttus CPQ shopping cart. The ultimate resolution was for us to upgrade and leverage the latest version of CPQ, where pricing callback limitations were addressed by client side processing, rather than the hybrid Xauthor process we tried to use.
  • Upgrades in general require significant testing to ensure no unanticipated issues occur. We have a complete Salesforce sandbox dedicated to providing an environment for testing any modifications or upgrades.
  • Apttus support model almost requires you to purchase premium support. Given the CPQ system is complex, the level of skilled support available through basic support require you to escalate several times before getting to a resource that can address your issue.
Read full review
Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
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Likelihood to Renew
Conga
It is critical to our sales process. We are not satisfied with all aspects of the product and have gone through many tough experiences with their PS, support, and PD teams -- but we're not unhappy enough to re-build what we're already built
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Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Conga
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
Conga
I have not heard of any issue
Read full review
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Read full review
Performance
Conga
No answers on this topic
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Conga
Tier1/tier 2 support can only handle native functionality. Customizations have to be escalated to developers which aren’t included in the support program.

I go ahead and copy the people I directly worked with on implementation for assistance. I would rate them an 8 for support assistance.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Conga
No answers on this topic
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Conga
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Conga
Be iterative. Take the opportunity to build a catalog based on how Apttus works well. Learn the tool yourself or use an SI. Take the time to build a configuration / pricing migration tool with X-Author for Excel or roll your own. Stick with OOTB Apttus as any customization will cost you every time a new version is released
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Conga
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as standard functionalty rather than a customization was a material difference between the platforms.
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Salesforce
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better visual understanding of sales pipeline and contains more useful data across the customer journey.
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Contract Terms and Pricing Model
Conga
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Conga
No answers on this topic
Salesforce
I don't think there is a limit to Sales Cloud's scalability; at least, I haven't encountered one or heard of one. My data is not enormous, so perhaps some companies might encounter lags, but nothing from my end. I think I'll be able to use Sales Cloud from now until infinity.
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Professional Services
Conga
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Conga
  • The ability to generate engineered configurations that is right by construction has reduced the cycle time of the customer engagement. The fact that we are able to guide the process and end up with a validated bill of material reduces the iterations with the customers.
  • As long as the validations rules are correct the generated bill of material is accurate. We are now looking at using Apttus to perform quality checks in our product rules since the tool is able to test different configurations quickly and efficiently.
  • Configuration that use to take weeks and consumed valuable engineering resources has been transformed to become a customer facing application that is simple enough for customer to self-service.
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Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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ScreenShots

Conga CPQ Screenshots

Screenshot of Unlimited Product Capability - Can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of Model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​Screenshot of Simple to complex product & pricing configurations​Screenshot of Helps sellers to quote accurately and spend less time selling, no matter how complex a business becomes.

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of