What users are saying about
12 Ratings
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Score 8.8 out of 101
1 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

ARchitect

If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
Deborah Filer profile photo

Insightpool Ads Optimization

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Pros

ARchitect

  • Intuitive information fields capture the things that AR practitioners must archive
  • Easy to use reporting makes the dissemination of information to key stakeholders efficient
  • The customer support is second to none
Brenda Celeste profile photo

Insightpool Ads Optimization

  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Cons

ARchitect

  • Use of the finder feature is a little cumbersome
  • The email editor is better but still a little fiddly compared to the likes of Mailchimp
  • Adding in new contacts is a little tedious process
  • Removing analysts no longer with an organisation - in transit is a little onerous
Marc Duke profile photo

Insightpool Ads Optimization

  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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Likelihood to Renew

ARchitect

No score
No answers yet
No answers on this topic

Insightpool Ads Optimization

Insightpool Ads Optimization 9.1
Based on 1 answer
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Usability

ARchitect

ARchitect 10.0
Based on 1 answer
It's super easy to use, and anything that I cannot figure out, their team usually helps me within hours of my asking!
Nicole Silacci profile photo

Insightpool Ads Optimization

No score
No answers yet
No answers on this topic

Support

ARchitect

ARchitect 7.5
Based on 2 answers
In the instances I have had issues its been a little tricky to figure things out, some of the videos are helpful but getting email responses are not great compared to online chat and I have found that the response rates have been more than a day in some instances which is not as responsive as I would like compared to other platforms
Marc Duke profile photo

Insightpool Ads Optimization

No score
No answers yet
No answers on this topic

Alternatives Considered

ARchitect

Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does.2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic.3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
Kara Lira profile photo

Insightpool Ads Optimization

We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Return on Investment

ARchitect

  • This is difficult to say, but a higher ROI would be demonstrated when there's more overlap in analyst foci, i.e. when more than one analyst relations manager deals with the same analyst
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Insightpool Ads Optimization

  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
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Pricing Details

ARchitect

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Insightpool Ads Optimization

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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