What users are saying about

ARchitect

4 Ratings
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Score 8.9 out of 101

Insightpool Ads Optimization

1 Ratings
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Score 9.1 out of 101

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Likelihood to Recommend

ARchitect

Creating an institutional memory of all interactions with the analysts whether live, email, events, etc.
Carter Lusher profile photo

Insightpool Ads Optimization

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Pros

  • Effective user interface that makes finding information and using various functions fast
  • Analyst and firm database is updated on a continuous basis
  • Eliminates many emails between AR members because the information needed is quickly available through ARchitect
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  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Cons

  • For our use case, the isn't any functionality or changes needed. It has been fine -tuned for 14 years so it is incredibly robust.
Carter Lusher profile photo
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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Likelihood to Renew

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Insightpool Ads Optimization9.1
Based on 1 answer
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Alternatives Considered

There is no equivalent to ARchitect on the market. We, like many AR programs, used Excel spreadsheets and Word docs before getting ARchitect. Those general purpose tools are sub-optimal for AR management.
Carter Lusher profile photo
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Return on Investment

  • ARchitect is a "force multiplier" permitting a small AR team to handle many more analysts and many more products
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  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
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Pricing Details

ARchitect

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightpool Ads Optimization

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details