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5 Ratings
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Score 8.9 out of 101
1 Ratings
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Score 9.1 out of 101

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Likelihood to Recommend

ARchitect

If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
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Insightpool Ads Optimization

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Pros

  • Consolidation of coverage. ARchitect's Premium Content is an ideal tool. Analyst coverage is centralized in ARchitect -- saving the step of visiting multiple analyst websites to track coverage. We are also able to run customized coverage reports.
  • Interaction creation and maintenance. ARchitect's Interactions allow us to track our interactions with analysts, collaborate on interactions, and keep have a record of everything we've worked on. We can run interaction reports (which can be provided to the business) and briefing documents to keep executives up-to-date on how we've engaged analysts.
  • Projects for project management. ARchitect's Projects enables us to track analyst major reviews (very complex interactions) that can take several months to complete. We can easily look at the status and results of all major reviews -- in addition to keeping track of any red-flag situations.
  • Customization. Interaction, Article (part of Premium Content) and Project entry forms can be customized. Additional details outside of the standard form can be tracked.
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  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Cons

  • The ability to clone articles. Since we use this tool heavily for knowledge/content management, we are often creating several entries against the same report.
  • Get the sort feature working on the column headers in grid views.
  • Remove the duplicate status field in Projects (ARchitect has been in touch with me about this already).
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  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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Likelihood to Renew

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Insightpool Ads Optimization9.1
Based on 1 answer
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Alternatives Considered

Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does.2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic.3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
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We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Return on Investment

  • The Event Module has taken days if not weeks out of the prep process for big events.
  • ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics.
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  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
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Pricing Details

ARchitect

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightpool Ads Optimization

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details