ARInsights ARchitect vs. Insightpool Ads Optimization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ARchitect
Score 9.0 out of 10
N/A
ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.N/A
Insightpool Ads Optimization
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social…
$2,000
per month
Pricing
ARInsights ARchitectInsightpool Ads Optimization
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ARchitectInsightpool Ads Optimization
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ARInsights ARchitectInsightpool Ads Optimization
Top Pros
Top Cons
Best Alternatives
ARInsights ARchitectInsightpool Ads Optimization
Small Businesses
Mention
Mention
Score 9.4 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Meltwater
Meltwater
Score 6.6 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ARInsights ARchitectInsightpool Ads Optimization
Likelihood to Recommend
9.0
(11 ratings)
9.1
(1 ratings)
Likelihood to Renew
1.0
(1 ratings)
9.1
(1 ratings)
Usability
7.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(2 ratings)
-
(0 ratings)
User Testimonials
ARInsights ARchitectInsightpool Ads Optimization
Likelihood to Recommend
ARInsights
If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
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Insightpool
I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Pros
ARInsights
  • The Event Manager function is a great way plan, invite and send agendas to your analyst attendees.
  • Projects - although needing more work - is a great way to track progress during an evaluation.
  • Premium content is perfect for tracking mentions, sharing reports that are relevant to your constituents and reporting.
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Insightpool
  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Cons
ARInsights
  • We would like to see some project management functions to track RFI, log follow-up actions and assign tasks inside the team.
  • I'd be good to see email open state in the analyst interactions tab.
  • An easier way to report insights from interactions would be hugely useful.
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Insightpool
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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Likelihood to Renew
ARInsights
As a freelancer I am unlikely to have the budget to use ARchitect on a regular basis I would however look at it seriously if asked by a client or if I was working in an agency with a significant AR practice I would look at it seriously.
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Insightpool
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Usability
ARInsights
It's super easy to use, and anything that I cannot figure out, their team usually helps me within hours of my asking!
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Insightpool
No answers on this topic
Support Rating
ARInsights
In the instances I have had issues its been a little tricky to figure things out, some of the videos are helpful but getting email responses are not great compared to online chat and I have found that the response rates have been more than a day in some instances which is not as responsive as I would like compared to other platforms.I have seen ARInsights have made a number of new hires in the area of account management so I am sure that will have improved the support provided
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Insightpool
No answers on this topic
Alternatives Considered
ARInsights
Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does. 2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic. 3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
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Insightpool
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Return on Investment
ARInsights
  • The Event Module has taken days if not weeks out of the prep process for big events.
  • ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics.
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Insightpool
  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
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ScreenShots

ARchitect Screenshots

Screenshot of The database of 10,000+ contacts, where users can search for, discover, and gather information on industry analysts and other prominent B2B influencers.Screenshot of Interactions (inquiries, briefings, meetings, etc.) with analysts and B2B influencers, tracked and managed in a calendar view.Screenshot of A Content Summary that can be used to compare brand’s mentions with competitors’, with tools to identify, track, and analyze research reports, blogs, tweets, and media quotes by industry analysts and b2b influencers.Screenshot of ARchitect’s Emailer solution, with an email designer used segment target lists, schedule and execute campaigns, and report on results.Screenshot of Projects in ARchitect allow users to plan, organize and manage projects (such as vendor evaluations, product launches and analyst days), view progress and stay on track.Screenshot of Briefing books that include analyst bios, analyst research and media coverage, and prior interactions recorded in ARchitect, to prepare executives for their next analyst meeting.