What users are saying about

ARchitect

3 Ratings

Marketwired

9 Ratings

ARchitect

3 Ratings
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Score 8.8 out of 101

Marketwired

9 Ratings
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Score 6.6 out of 101

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Likelihood to Recommend

ARchitect

Creating an institutional memory of all interactions with the analysts whether live, email, events, etc.
Carter Lusher profile photo

Marketwired

If you want to guarantee 5-8 pieces of online coverage for a news story, then Marketwired is worth using. It's cost-effective and the news often appears on news syndication sites that wouldn't otherwise feature it (Yahoo Finance, Canadian Business, Bloomsberg etc.).If you want to get news coverage on the radio, in print, and on TV, then you're still better emailing it directly to the news outlet and picking up the phone. It's much more time-intensive, but a lot more effective.
Charlotte Gilmour (nee Sherry) profile photo

Pros

  • Effective user interface that makes finding information and using various functions fast
  • Analyst and firm database is updated on a continuous basis
  • Eliminates many emails between AR members because the information needed is quickly available through ARchitect
Carter Lusher profile photo
  • It allowed me to get coverage on online websites that I could pitch via telephone or email.
  • I almost always got 5-8 pieces of coverage for each story distributed. Sometimes it would get picked up via a newspaper and go much wider.
  • Getting online coverage helps my clients with SEO.
Charlotte Gilmour (nee Sherry) profile photo

Cons

  • For our use case, the isn't any functionality or changes needed. It has been fine -tuned for 14 years so it is incredibly robust.
Carter Lusher profile photo
  • Marketwired has recently changed its online platform. It is more complex than necessary. I used it many times and still often had to call the help desk for advice. Sometimes there would be 'bugs' in the system that were out of my control and even the help desk struggled to resolve it.
  • I used to simply email the news release & photos to the help desk and they'd get it out for me on time. It was effective and I appreciated the excellent customer service. Now the help desk are no longer allowed to distribute on a client's behalf, which is frustrating - even if you struggle using the online system.
  • The section of the online platform I found most confusing was around which media a news story would be distributed too. There are a lot of choices and it wasn't obvious to me as to how they were sub-divided. I often had to check with the help desk to ensure I'd made the best selection for the news story.
  • The level of customer service has declined. My account manager who previously provided excellent service was moved to another role as part of an internal restructure. Many team members at my agency voiced frustrations with the level of customer care.
Charlotte Gilmour (nee Sherry) profile photo

Alternatives Considered

There is no equivalent to ARchitect on the market. We, like many AR programs, used Excel spreadsheets and Word docs before getting ARchitect. Those general purpose tools are sub-optimal for AR management.
Carter Lusher profile photo
Marketwired tends to be the best priced for the level of return. Marketwired is very reasonably priced and tends to be cheaper than other services. However, there are fewer options for distribution networks with Marketwired than there are with some other services. That being said, we very infrequently need a hyper-targeted list, and as such, the service is our
Nathan Illsley profile photo

Return on Investment

  • ARchitect is a "force multiplier" permitting a small AR team to handle many more analysts and many more products
Carter Lusher profile photo
  • Getting online news coverage is the ROI from using Marketwired.
  • It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.
Charlotte Gilmour (nee Sherry) profile photo

Pricing Details

ARchitect

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marketwired

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details