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5 Ratings
6 Ratings
5 Ratings
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Score 8.9 out of 101
6 Ratings
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Score 6.5 out of 101

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Likelihood to Recommend

ARchitect

If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
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Olapic

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Timothy Lakin profile photo

Feature Rating Comparison

Content Creation

ARchitect
Olapic
7.0
Ideation
ARchitect
Olapic
6.0
Approval workflows
ARchitect
Olapic
6.2
Content collaboration
ARchitect
Olapic
7.5
Content calendar
ARchitect
Olapic
7.0
Network for content licensing/production
ARchitect
Olapic
8.3

Content Publishing

ARchitect
Olapic
7.1
Content hub
ARchitect
Olapic
6.6
Forms / Gated content
ARchitect
Olapic
6.5
Embedded CTAs
ARchitect
Olapic
7.0
Content distribution
ARchitect
Olapic
7.7
Content promotion
ARchitect
Olapic
7.0
Content automation
ARchitect
Olapic
8.0

Content Reporting & Analytics

ARchitect
Olapic
6.5
Audience profiling and targeting
ARchitect
Olapic
6.0
Closed-loop tracking and reporting
ARchitect
Olapic
6.0
Content performance analytics
ARchitect
Olapic
6.3
Campaign optimization dashboard
ARchitect
Olapic
7.0
Competitive analytics
ARchitect
Olapic
7.0

Pros

  • ARchitect allows us to capture all interactions with the analyst community on a daily basis and for our big events. This information is shared across the team.
  • ARchitect allows us to capture data from each individual interaction on the key items discussed, follow-up items and we are able to attach ppts, reports, or any document used during the interactions.
  • ARchitect Event Manager allows us to build out our 1:1 agendas for big events, the system provided avoids conflicts for spokespeople as well as analysts. This module also allows us to print our complete agendas for the analysts. We are also able to send Outlook meeting planners to both internal and external 1:1 participants.
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  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons

  • It would be great if ARcitect was able to add a field for staffers for event 1:1s, having this as a separate field would be helpful.
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  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Alternatives Considered

Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does.2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic.3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
Kara Lira profile photo
We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.
Timothy Lakin profile photo

Return on Investment

  • ARchitect has enabled us to track and report back (with minimum effort) client references from the market analysts. Our ability to demonstrate direct sales support provides validation for the analyst relations program -- especially for those who have a hard time understanding the value of the program.
  • ARchitect has enabled us to provide real-time, customized reporting back to the business - demonstrating the efficacy of our program management.
  • At the most basic level, the ARchitect contract has paid for itself many times in person-hours. Having a centralized system means team members do not need to manually track their own activities in a spreadsheet. In addition, the time it would take to consolidate reports, or customize reports by topic, analyst, etc.
Kara Lira profile photo
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
Timothy Lakin profile photo

Pricing Details

ARchitect

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Olapic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details