ARchitect vs Olapic

• ARchitect allows us to capture all interactions with the analyst community on a daily basis and for our big events. This information is shared across the team.
• ARchitect allows us to capture data from each individual interaction on the key items discussed, follow-up items and we are able to attach ppts, reports, or any document used during the interactions.
• ARchitect Event Manager allows us to build out our 1:1 agendas for big events, the system provided avoids conflicts for spokespeople as well as analysts. This module also allows us to print our complete agendas for the analysts. We are also able to send Outlook meeting planners to both internal and external 1:1 participants.

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• With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
• Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
• Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.

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• It would be great if ARcitect was able to add a field for staffers for event 1:1s, having this as a separate field would be helpful.

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• It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
• The revenue analytics are not very reliable.
• Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.

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• ARchitect has enabled us to track and report back (with minimum effort) client references from the market analysts. Our ability to demonstrate direct sales support provides validation for the analyst relations program -- especially for those who have a hard time understanding the value of the program.
• ARchitect has enabled us to provide real-time, customized reporting back to the business - demonstrating the efficacy of our program management.
• At the most basic level, the ARchitect contract has paid for itself many times in person-hours. Having a centralized system means team members do not need to manually track their own activities in a spreadsheet. In addition, the time it would take to consolidate reports, or customize reports by topic, analyst, etc.

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• In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
• We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
• Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.

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