Arts People vs. Blackbaud Target Analytics

Arts People is one of the best business decisions our theatre has ever made. It relieves staff of some of the tedious, time-consuming tasks while increasing the ease of selling tickets and subscriptions. That's our goal--to sell tickets easily, in a user-friendly manner at a reasonable cost. That's what Arts People allows us to do. It works for tiny venues (to greet each guest personally) as well as huge venues (ticket scanning solution). It is less appropriate for a one-time event. An Arts People user should have an ongoing series of events to take advantage of all the features (it even has a membership feature) and the time for training.

Incentivized

ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.

Incentivized

• Their customer service is unsurpassed. Sometimes several folks will be working on different aspects of a complicated request, to address all the details. Once things are exactly the way I want it, as in season subscription package sales, a representative checks in to make sure we're satisfied. Only then is the ticket closed.
• They have a very comprehensive, full featured ticketing system for all types of events and venues. Their dynamic door list is our favorite feature--no static printed door lists for us. That helps us greet each patron with up-to-date information and check them off the list. While my box officers are doing that, I can be at a remote location and see in real time who has arrived. We can make collaborative decisions about, for instance, holding the curtain for a critics arrival or adding a chair for an unexpected guest of a ticket-holder. We can keep a couple of tickets on hold for box officer discretion to address those unforeseen ticket window requests. Great flexibility which allows us to be efficient while giving good customer service to our patrons.
• Even though the system is full-featured, it is not beyond the skills of those who considers themselves non-technical. Two sessions of training will get a box officer up-and-running. Because there are different levels of access, we don't have to worry about someone changing essential programming while they are checking in patrons.
• They made their ticket landing page look like our website, so people don't even realize that they have been taken somewhere else. Plus, the patron can easily navigate back to our actual site, seamlessly.

Incentivized

• Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
• Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
• Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.

• Anything I've asked for, I've gotten so I don't see any need for improvement at the moment.

Incentivized

• Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
• Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
• With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).

Incentivized

While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well

Incentivized

• Eventbrite is better for single, one-time events but isn't as full-featured as Arts People.
• Brown Paper Tickets is clunky to use and harder to change globally when an event changes or adds shows.
• Vendini--never used it because when I researched 10 different ticketing companies, they were the least helpful. They didn't listen to our needs, and instead told us what we should have. They were much more expensive than Arts People as well.
• Constant Contact is truly great as a marketing tool. But their events feature was awkward and the payment method was Paypal. However, since it's integrated with Arts People, we can use Arts People for sales and Constant Contact for marketing.

Incentivized

Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.

• Positive - Our online vs phone call or in-person sales have increased steadily over the past 4 years since using Arts People. Less labor for us, more sales.
• Positive - People are buying their tickets earlier than they used to - to reserve a coveted seat in a possible sold-out performance. That makes planning our marketing easier--whether to offer HotTix or special coded offers for shows that have fewer sales.
• Negative - Some older folks still have problems with redeeming their subscription tickets for individual tickets without our personal assistance. We've been trying to pinpoint what that is--and Arts People helped us make a few adjustments. Sometimes people don't like to log in. That's one of the challenges of an integrated system. If the patron's profile changes in a way that impacts their subscription links, we need to step in. However, the overall time it has saved us in managing subscriptions is immeasurable.

Incentivized

• Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
• Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
• Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.