What users are saying about

Asana<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
739 Ratings

HubSpot<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
1294 Ratings

Asana<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
739 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

HubSpot<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
1294 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Asana

Overall, despite its drawbacks, Asana works really well for our team. I think this is an appropriate [tool] for a mid-sized digital marketing firm, like ourselves. A software development team is going to want something more robust, like JIRA. However, if you're just shopping for an easy-to-learn tool that will help you manage responsibilities without relying on email? Asana is perfect. Its flexibility also makes it a great fit for most work-flows in almost any industry. Asana is simple out-of-the-box, but it does have robust functionalities that will allow your team to ramp up if desired.
Elizabeth Remaklus profile photo

HubSpot

HubSpot Professional is suited to small to medium businesses looking to accelerate their business growth. It's especially useful for businesses just at that tipping point of getting too much business to manage on spreadsheets and word documents any more. If your team is growing it will help you to get more out of your existing people and slot new members in to the team with minimal training.
Chris Knowles profile photo

Feature Rating Comparison

Project Management

Asana
7.8
HubSpot
Task Management
Asana
9.0
HubSpot
Resource Management
Asana
8.2
HubSpot
Gantt Charts
Asana
6.5
HubSpot
Scheduling
Asana
8.5
HubSpot
Workflow Automation
Asana
7.8
HubSpot
Team Collaboration
Asana
8.9
HubSpot
Support for Agile Methodology
Asana
8.5
HubSpot
Support for Waterfall Methodology
Asana
8.5
HubSpot
Document Management
Asana
6.8
HubSpot
Email integration
Asana
7.2
HubSpot
Mobile Access
Asana
8.2
HubSpot
Timesheet Tracking
Asana
6.1
HubSpot
Change request and Case Management
Asana
8.4
HubSpot
Budget and Expense Management
Asana
7.3
HubSpot

Professional Services Automation

Asana
6.2
HubSpot
Project & financial reporting
Asana
5.5
HubSpot
Integration with accounting software
Asana
7.0
HubSpot

Email & Online Marketing

Asana
HubSpot
8.6
WYSIWYG email editor
Asana
HubSpot
8.1
Dynamic content
Asana
HubSpot
8.6
Ability to test dynamic content
Asana
HubSpot
8.5
Landing pages
Asana
HubSpot
8.9
A/B testing
Asana
HubSpot
8.5
Mobile optimization
Asana
HubSpot
8.5
Email deliverability
Asana
HubSpot
8.6
List management
Asana
HubSpot
8.8
Triggered drip sequences
Asana
HubSpot
9.0

Lead Management

Asana
HubSpot
8.6
Lead nurturing
Asana
HubSpot
8.9
Lead scoring and grading
Asana
HubSpot
8.3
Data quality management
Asana
HubSpot
8.2
Automated sales alerts and tasks
Asana
HubSpot
8.9

Campaign Management

Asana
HubSpot
8.0
Calendaring
Asana
HubSpot
7.9
Event/webinar marketing
Asana
HubSpot
8.2

Social Media Marketing

Asana
HubSpot
8.5
Social sharing and campaigns
Asana
HubSpot
8.6
Social profile integration
Asana
HubSpot
8.4

Reporting & Analytics

Asana
HubSpot
7.9
Dashboards
Asana
HubSpot
8.2
Standard reports
Asana
HubSpot
7.9
Custom reports
Asana
HubSpot
7.6

Platform & Infrastructure

Asana
HubSpot
8.3
API
Asana
HubSpot
8.5
Role-based workflow & approvals
Asana
HubSpot
8.5
Customizability
Asana
HubSpot
7.7
Integration with Salesforce.com
Asana
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Asana
HubSpot
8.6
Integration with SugarCRM
Asana
HubSpot
8.2

Pros

  • Fast: Unlike other PM platforms I've used, Asana is very fast. In fact, it's so fast that when you leave a comment on a task, anyone else looking at that task at the same time will actually see updates as you type. You can easily move tasks into different projects by dragging and dropping. There is no lag time between opening new projects and tasks. Everything seems to load instantaneously.
  • Intuitive: Asana doesn't have a steep learning curve. The default view is list-based. Your team will have no problem learning how to add new tasks, use the WYSIWYG editor, or assign tasks. Use familiar commands like "@" to tag a follower on a task.
  • Keyboard shortcuts: The keyboard shortcuts are incredibly helpful. Simply press enter to enter a new task, tab+backspace to delete, use familiar copy/paste and undo commands, and much more. PMs with a lot to juggle will appreciate the shortcuts.
  • My Tasks: The "my tasks" view provides a single, centralized location for you to see everything on your plate. Use section headings and drag and drop tasks to re-order. I use this to prioritize my week. It helps me focus on what's really important.
  • Searchability: The search in Asana is intuitive. Our task backlog dates back three years, and I can still almost always find what I'm looking for via a simple keyword search. Projects are archived, not deleted, so I always feel like my historical information is safe.
  • Flexibility: Projects can be set up as a waterfall/list view or as kanban. This product should work well for teams with different styles.
  • Integrations: Asana integrates with everything. There's a great Slack integration, but my favorite is the Instagantt integration. Using Instagantt in tandem with asana is a super easy way to create attractive digital project calendars.
Elizabeth Remaklus profile photo
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Cons

  • A complete lack of even the most basic reporting is a source of ongoing disappointment and frustration. I would like to know, at the very least, how many unarchived projects I have. It would be extremely helpful to know how many incomplete tasks there are, how many tasks are being completed per day or week, or any of those things. Asana doesn't tell you anything at all about what is going on inside of it. Even the filter dropdown, which shows a number of matching tasks for each tag filter includes both completed and incompleted tasks even if you have completed tasks hidden in that view. We have been on Asana for over a year-and-a-half with absolutely no reporting whatsoever beyond what we tracked manually in spreadsheets. This is without a doubt the single most annoying thing about using Asana.
  • The project list is an unmitigated, unsortable disaster if you have a large number of projects. Going through it is an hours-long chore of scrolling down, clicking "More Projects..." scrolling down and repeating over and over. To make matter worse, the most recently entered projects always appear at the bottom, so if you have any open but delayed/stalled projects, you'll have to scroll past them to get to the items you can actually get completed. Since projects have no defining characteristics unto themselves that allow any sorting options, you are ever at the mercy of the search box to find anything in any reasonable amount of time, and that search box carries its own set of tiny migraine-inducers.
  • The search box is fast enough to function, but not fast enough that you can actually click on things before the results change again as it searches through more items that match your terms. No less than twenty times a day do I search for a tag or project, then click (or arrow key down and hit enter) on the tag or project I am looking for in the results list just as it re-orders itself, causing me to have clicked on the wrong result. Then I have to type my search all over again. The search feature does not work for archived projects, either, so the only ways to find them are to search for a tag you know might be on that project, or scroll all the way down to the archived projects list at the bottom of the main projects list and then patiently hunt-and-peck for them as you scroll further still.
  • The API for integration, unlike the web app itself, is painfully slow. I don't know if it is because it wants to pull down every project every time (including archived ones) instead of just the ones you are looking to access or what, but our dev team has had one heck of a time getting it to stay online and functioning. Our integration breaks down regularly, and that affects our photography dispatch report, our automated generation of new tasks when a sale comes in, and our fledgling reporting system (which seems to return only zeroes and ones). Some of this is on our dev team to fix, but I have to blame a cumbersome API for most of the speed issues.
No photo available
  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Likelihood to Renew

Asana10.0
Based on 32 answers
Asana is great for how I end up using it. When a new project launches and I get busy, I can easily pick it up and begin using it again and as I get more time (or the project completes) I can drop it again. It seems to morph better than any other application to exactly what project I'm working on, what I need to track, etc. It simply fits into my life extremely well and I'll end up using it again every time I start a new project.
Andrew Comstock profile photo
HubSpot9.4
Based on 370 answers
We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.
Erin Harris profile photo

Usability

Asana6.0
Based on 5 answers
This is the best task management App for teams I have used
Ronen Soreq profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

Asana8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Asana8.3
Based on 2 answers
They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).
No photo available
HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.3
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
They stick with you, even if you're a smaller company. They do their best to resolve any issues, follow up, and get in touch when needed.
Karen Rust profile photo

Alternatives Considered

Asana was developed with a very specific function in mind. Assigning and tracking tasks and projects. It does this very very well and doesn't really do a whole lot yes, which is perfectly fine. The only alternatives I could think of would be some sort of Dropbox or Google Drive document keeping track of task assignment. While, this might work, it's definitely not as feature-packed as Asana. And you'll still use either Dropbox or Google Drive for document collaboration.
Dylan Edwards profile photo
All of these other products have elements of what HubSpot has, but I find that none bring together all of HubSpot's features. What really convinced us to sign on with HubSpot (and stay with them) is the support they provide. Their team is amazing and you always get a live person on the phone with very little wait.
Kathleen Slattery Booth profile photo

Scalability

Asana8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Asana has allowed us to free ourselves from the periodic chaos of email and focus on the tasks that are automatically set for follow up.
Jason Hatfield profile photo
  • Employee education
  • Higher lead generation
  • Increased employee productivity
  • Better customer service
Carah Counts profile photo

Pricing Details

Asana

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*
1.  per user per month
Asana Editions & Modules
Asana
Additional Pricing Details
Asana is always free for teams of up to 15 people.

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details