What users are saying about

Asana

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Top Rated
801 Ratings

HubSpot

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Top Rated
1341 Ratings

Asana

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Top Rated
801 Ratings
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Score 8.3 out of 101

HubSpot

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Top Rated
1341 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Asana

I can not be happier. My team was using Basecamp but we outgrew it. We moved to Teamwork and clients stopped using it and so did my team. We were in Teamwork for just a month and decided we needed something better. We then found Asana and it has been a breeze since. My team was far happier and ready to use it and my clients started interacting with it again. It is simple to use, yet very powerful
Barbara Carneiro profile photo

HubSpot

It is ideal when implementing and executing an inbound marketing strategy where the purpose is to generate leads, nurture them and convert them to customers. It's less appropriate if you don't have the resources or the will to update your website and blog with new content in order to generate more leads.
Greg Markey profile photo

Feature Rating Comparison

Project Management

Asana
7.8
HubSpot
Task Management
Asana
9.1
HubSpot
Resource Management
Asana
7.8
HubSpot
Gantt Charts
Asana
6.5
HubSpot
Scheduling
Asana
8.5
HubSpot
Workflow Automation
Asana
7.5
HubSpot
Team Collaboration
Asana
9.0
HubSpot
Support for Agile Methodology
Asana
8.5
HubSpot
Support for Waterfall Methodology
Asana
8.5
HubSpot
Document Management
Asana
6.8
HubSpot
Email integration
Asana
7.4
HubSpot
Mobile Access
Asana
7.8
HubSpot
Timesheet Tracking
Asana
6.1
HubSpot
Change request and Case Management
Asana
8.4
HubSpot
Budget and Expense Management
Asana
7.0
HubSpot

Professional Services Automation

Asana
6.2
HubSpot
Project & financial reporting
Asana
5.5
HubSpot
Integration with accounting software
Asana
7.0
HubSpot

Email & Online Marketing

Asana
HubSpot
8.6
WYSIWYG email editor
Asana
HubSpot
8.1
Dynamic content
Asana
HubSpot
8.5
Ability to test dynamic content
Asana
HubSpot
8.5
Landing pages
Asana
HubSpot
8.8
A/B testing
Asana
HubSpot
8.7
Mobile optimization
Asana
HubSpot
8.7
Email deliverability
Asana
HubSpot
8.6
List management
Asana
HubSpot
8.8
Triggered drip sequences
Asana
HubSpot
9.0

Lead Management

Asana
HubSpot
8.6
Lead nurturing
Asana
HubSpot
9.0
Lead scoring and grading
Asana
HubSpot
8.4
Data quality management
Asana
HubSpot
8.2
Automated sales alerts and tasks
Asana
HubSpot
8.6

Campaign Management

Asana
HubSpot
8.1
Calendaring
Asana
HubSpot
7.8
Event/webinar marketing
Asana
HubSpot
8.3

Social Media Marketing

Asana
HubSpot
8.8
Social sharing and campaigns
Asana
HubSpot
8.9
Social profile integration
Asana
HubSpot
8.7

Reporting & Analytics

Asana
HubSpot
8.0
Dashboards
Asana
HubSpot
8.4
Standard reports
Asana
HubSpot
8.0
Custom reports
Asana
HubSpot
7.8

Platform & Infrastructure

Asana
HubSpot
8.5
API
Asana
HubSpot
8.5
Role-based workflow & approvals
Asana
HubSpot
8.5
Customizability
Asana
HubSpot
7.7
Integration with Salesforce.com
Asana
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Asana
HubSpot
8.6
Integration with SugarCRM
Asana
HubSpot
9.0

Pros

  • Simplicity of user interface without neglecting functionality
  • Timeline and calendar views are extremely useful
  • Templates for repeatable projects
Barbara Carneiro profile photo
  • Covers the entire circle: Identify, attract, convert, close, delight!
  • Marketing automation with the simplest user interface I have ever worked with.
  • Connects marketing and sales with marketing automation and CRM in one simple solution.
  • Lets you understand all your conversions and focus your attention where you get the most back!
  • Lead generation perfection - you will simply create, optimize and publish content so that you can create more leads.
  • With the new AD add-on, Hubspot really became complete.
Sara Larsen profile photo

Cons

  • Emails: Asana can lead to inbox-overload. By default, you are subscribed to updates on any task that you create or follow. Updates include someone marking a task complete, leaving a comment on a task, or adding a file to a task. This means that if your coworker adds a file, makes a comment, then assigns the task back to you, then marks the task complete, you're looking at 4 emails in 10 seconds. You can always unsubscribe from emails or write rules to categorize them in your inbox, but the default setting will leave you inundated.
  • Assigning responsibility to multiple team members: It is possible to assign a task to multiple members of your team, but I don't like the way asana handles this. Rather than assigning the one task to multiple people, asana creates DUPLICATES of the original task. This can be frustrating because it creates redundancy.
  • Dependencies: Assigning dependencies is a new feature for asana. While it's great that this is now possible, it's pretty clear that it's not a focus for the software. The dependencies don't show up clearly in the list view, though they are obvious within the task view.
  • Overwhelming: This is probably more of a governance issue for my team specifically, but our Asana has gotten overwhelming. I count the flexibility of Asana as a pro, but it does come with risk. The lack of rules and controls leads to a "wild west" situation where anyone can organize tasks, projects, templates, etc. anyway they want. We have some team members organizing all their tasks by team function, others organizing tasks by project, others using entirely separate Asana workspaces, etc.
Elizabeth Remaklus profile photo
  • CRM needs work still, especially with smaller deals in mind.
Sara Larsen profile photo

Likelihood to Renew

Asana10.0
Based on 32 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa profile photo
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Asana6.0
Based on 5 answers
This is the best task management App for teams I have used
Ronen Soreq profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

Asana8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Asana8.3
Based on 2 answers
They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).
No photo available
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.6
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

Asana Board is really awesome and assigning tasks is ultra easy. I can manage multiple projects without headaches.
Jestin Sebastian profile photo
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

Asana8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Increased employee efficiency. It has increased communication between employees on work matter by 100%.
  • Decreased emails. We are now able to work efficienctly due to fewer emails and meetings. Emails has reduced by 200%.
  • Faster project cycle.
No photo available
  • Increased lead conversion
  • Greater opportunities from organic leads
  • Increased efficiency with the automation abilities
Brianna Stauffer profile photo

Pricing Details

Asana

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*
1.  per user per month
Asana Editions & Modules
Asana
Additional Pricing Details
Asana is always free for teams of up to 15 people.

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details