What users are saying about
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Top Rated
1015 Ratings
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Top Rated
1479 Ratings

Asana

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Top Rated
1015 Ratings
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Score 8.4 out of 101

HubSpot

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Top Rated
1479 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Asana

If you are working with a cross-functional team with multiple projects on the go regularly, Asana is a lifesaver. Everything can be shared in one place. Delegation is a breeze. Communication happens in real-time.If you and your employees all have unchanging duties daily, this probably isn't something you need in your organization. You could adapt it and use it as a "checklist software" but I wouldn't see much value in paying for it if you won't use it to manage projects.
Adam Lumley profile photo

HubSpot

HubSpot is perfect for small to medium-sized businesses. It can be applicable for some larger businesses, but maybe not used in the same way. It does marketing really well which is the part some other systems are missing, so larger companies I've seen tend to use Salesforce and HubSpot together. HubSpot's CRM isn't as robust as other platforms, but it is also free. For small and medium businesses it is perfect because it provides many free tools and then you pay for what you need. The different levels are very helpful and fairly budget-friendly compared to many other systems. Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
Heather Robinette, MBA profile photo

Feature Rating Comparison

Project Management

Asana
7.8
HubSpot
Task Management
Asana
9.3
HubSpot
Resource Management
Asana
7.5
HubSpot
Gantt Charts
Asana
6.5
HubSpot
Scheduling
Asana
8.3
HubSpot
Workflow Automation
Asana
7.7
HubSpot
Team Collaboration
Asana
9.0
HubSpot
Support for Agile Methodology
Asana
8.5
HubSpot
Support for Waterfall Methodology
Asana
8.5
HubSpot
Document Management
Asana
7.4
HubSpot
Email integration
Asana
7.5
HubSpot
Mobile Access
Asana
8.0
HubSpot
Timesheet Tracking
Asana
6.1
HubSpot
Change request and Case Management
Asana
8.4
HubSpot
Budget and Expense Management
Asana
6.9
HubSpot

Professional Services Automation

Asana
6.8
HubSpot
Project & financial reporting
Asana
5.5
HubSpot
Integration with accounting software
Asana
8.2
HubSpot

Email & Online Marketing

Asana
HubSpot
8.4
WYSIWYG email editor
Asana
HubSpot
8.2
Dynamic content
Asana
HubSpot
8.1
Ability to test dynamic content
Asana
HubSpot
8.1
Landing pages
Asana
HubSpot
8.7
A/B testing
Asana
HubSpot
8.1
Mobile optimization
Asana
HubSpot
8.2
Email deliverability
Asana
HubSpot
8.8
List management
Asana
HubSpot
8.4
Triggered drip sequences
Asana
HubSpot
8.9

Lead Management

Asana
HubSpot
8.2
Lead nurturing
Asana
HubSpot
8.7
Lead scoring and grading
Asana
HubSpot
8.3
Data quality management
Asana
HubSpot
7.6
Automated sales alerts and tasks
Asana
HubSpot
8.2

Campaign Management

Asana
HubSpot
8.0
Calendaring
Asana
HubSpot
8.0
Event/webinar marketing
Asana
HubSpot
8.0

Social Media Marketing

Asana
HubSpot
8.2
Social sharing and campaigns
Asana
HubSpot
8.2
Social profile integration
Asana
HubSpot
8.2

Reporting & Analytics

Asana
HubSpot
8.2
Dashboards
Asana
HubSpot
8.0
Standard reports
Asana
HubSpot
8.3
Custom reports
Asana
HubSpot
8.4

Platform & Infrastructure

Asana
HubSpot
7.8
API
Asana
HubSpot
7.9
Role-based workflow & approvals
Asana
HubSpot
8.3
Customizability
Asana
HubSpot
8.1
Integration with Salesforce.com
Asana
HubSpot
8.0
Integration with Microsoft Dynamics CRM
Asana
HubSpot
7.4
Integration with SugarCRM
Asana
HubSpot
7.1

Pros

Asana

  • The best tools of Asana are found once we start a project, since the calendar that is integrated into our mail is super easy to use and we use it as a small agenda.
  • The management of projects is incredible, the monitoring provided is one of the best in its category, since it facilitates group work.
  • The creation and assignment of tasks, notifications and that each person can enter to work no matter where it is since it has a good mobile and web interface.
Jeniriana Rodriguez profile photo

HubSpot

  • Simple, intuitive interface.
  • Great support and learning resources.
  • Marketing best practices are built into the product.
  • HubSpot makes it easy to learn marketing automation.
  • HubSpot's methodology helps marketers keep it human.
  • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
Sean Dunshee profile photo

Cons

Asana

  • I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
  • I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
  • I'd like for more aspects of the interface to be customizable.
Debbie Gillum profile photo

HubSpot

  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

Asana

Asana 9.8
Based on 33 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa profile photo

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

Asana

Asana 9.0
Based on 23 answers
Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.
María Lucía Santagata profile photo

HubSpot

HubSpot 9.4
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust profile photo

Reliability and Availability

Asana

Asana 8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Asana

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Asana

Asana 7.9
Based on 39 answers
The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages
JATIN GUPTA profile photo

HubSpot

HubSpot 9.9
Based on 79 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

Asana

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Asana

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

Asana

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

Asana

There were a combination of factors that led us to decide on Asana, including ease of use and external system integrations, but primarily we could use it across geographically distributed offices successfully and incorporate a variety of end user work flows based on global geography, team constitution, and market focus
Kirk Brote profile photo

HubSpot

HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn). HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.
Fes Askari profile photo

Scalability

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

Asana

  • We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
  • Less opportunity for missed tasks or confusion.
  • Progress checking always available and easy to use (for our clients)
Barbara Carneiro profile photo

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen profile photo

Pricing Details

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*

* per user per month

Asana Editions & Modules

Additional Pricing Details
Asana is always free for teams of up to 15 people.

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Add comparison