AskNicely vs Hotjar

AskNicely

AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.

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Nikhil George

Product Manager

Spotlight ReportingComputer Software, 11-50 employees

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Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.

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Verified User

Employee in Other

Computer Software Company, 201-500 employees

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Feature Rating Comparison

AskNicely

8.2

Hotjar

—

Survey templates

8.6

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Themes

7.8

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Custom logo/branding

8.3

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AskNicely

8.7

Hotjar

—

Changes to live survey

8.9

—

Question design help

8.7

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Multiple question types

8.4

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AskNicely

7.9

Hotjar

—

Survey logic flexibility

7.9

—

AskNicely

8.4

Hotjar

—

Response tracking

8.9

—

Data export

8.6

—

Standard reports

8.4

—

Custom reports

7.8

—

Analytics

8.5

—

AskNicely

8.8

Hotjar

—

Access controls

8.9

—

Compliance

8.7

—

AskNicely

8.3

Hotjar

—

Vendor-offered crowdsourcing

8.2

—

Respondent restrictions

8.5

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Pros

Simple to use, giving us the ability to tailor the questions around our company's focusing points.
Once it's all set up, it's all automatic, sending out feedback forms to 10 different customers on a daily basis.
If we receive either great or not so good feedback, a personalized email is sent out to our clients, which saves us so much time and allows us to properly take a look at issues at hand.

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Gavin Bratty

Software Support Specialist

SPM AssetsFacilities Services, 11-50 employees

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Heat maps - the ability to see where users not only click but the areas they hover their mouse are great insights on the design and offers of the website.
Video recordings - amazing tool to watch an anonymous user on your site. Real use user testing by just having your site online.
Easy setup - Hotjar setup couldn't be simpler. Recently they made it even better too. You used to have to add the code to your website, then view your homepage, and THEN verify. Now you just add it to your website and click verify. Turning on and setting up any of the tools are super easy too once the Hotjar code is active on a site.

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Verified User

Professional in Other

Internet Company, 11-50 employees

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Cons

Hard to complain about the service, but the only thing I'd like to be able to do *better* is collect and digest NPS on an account level vs. user level!

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Jacob Pitcher

Product Manager

HeyOrca!Internet, 11-50 employees

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It would be really interesting to see Hotjar interact with other analytic software so they have the ability to gather further data the software currently lacks. For example, having Hotjar integrate with HubSpot so pages you're editing have the heat maps generated within the page performance.
It would be nice if there was an easy way to see heat maps or mouse movement behaviors of popups. As the only real way you can view dynamic events like this is through the session feedback.
Would really love to see Hotjar incorporate A/B testing and some analytics along with it, I think that would really help give people the ability to get a more robust understanding of what works best on their websites for users in combination with the tools Hotjar already has.

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Christine Austin

Creative Lead, Marketing Team

Impact Branding & Design LLCMarketing and Advertising, 11-50 employees

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Likelihood to Renew

No score

No answers yet

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Ask the community to sound off

Hotjar5.1

Based on 2 answers

For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.

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Verified User

Vice-President in Corporate

Internet Company, 1-10 employees

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Usability

No score

No answers yet

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Hotjar7.0

Based on 2 answers

It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!

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Verified User

Vice-President in Corporate

Internet Company, 1-10 employees

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Alternatives Considered

We previously used a consulting company to survey a batch of customers which meant we had an influx of feedback to deal with and work through at one point in time rather than an on-going, steady stream of feedback.

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Nick Lampp

Applications Development Manager

SPM AssetsFacilities Services, 11-50 employees

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I prefer Hotjar to the competition for two reasons.1) Hotjar combines all of the most useful tools for gathering qualitative and behavioral data from users and visitors into a single tool.2) Hotjar has achieved a balance of functionality to usability that is almost ideally suited to my needs. Other, more specialized, tools have more features, but they are more difficult to use for that very reason.

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