AskNicely vs. Hotjar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Hotjar
Score 8.3 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Pricing
AskNicelyHotjar
Editions & Modules
No answers on this topic
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Offerings
Pricing Offerings
AskNicelyHotjar
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Features
AskNicelyHotjar
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
26 Ratings
5% above category average
Hotjar
-
Ratings
Survey templates8.526 Ratings00 Ratings
Themes7.921 Ratings00 Ratings
Custom logo/branding8.324 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
24 Ratings
2% above category average
Hotjar
-
Ratings
Changes to live survey8.819 Ratings00 Ratings
Question design help8.721 Ratings00 Ratings
Multiple question types8.514 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
19 Ratings
3% below category average
Hotjar
-
Ratings
Survey logic flexibility7.919 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
25 Ratings
3% above category average
Hotjar
-
Ratings
Response tracking8.925 Ratings00 Ratings
Data export8.522 Ratings00 Ratings
Standard reports8.323 Ratings00 Ratings
Custom reports7.918 Ratings00 Ratings
Analytics8.420 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
20 Ratings
3% above category average
Hotjar
-
Ratings
Access controls8.918 Ratings00 Ratings
Compliance8.715 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
14 Ratings
3% above category average
Hotjar
-
Ratings
Vendor-offered crowdsourcing8.15 Ratings00 Ratings
Respondent restrictions8.613 Ratings00 Ratings
Best Alternatives
AskNicelyHotjar
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.9 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Square 9 Softworks
Square 9 Softworks
Score 9.9 out of 10
Siteimprove
Siteimprove
Score 8.9 out of 10
Enterprises
DocuWare
DocuWare
Score 9.2 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AskNicelyHotjar
Likelihood to Recommend
8.9
(26 ratings)
9.3
(104 ratings)
Likelihood to Renew
-
(0 ratings)
5.1
(2 ratings)
Usability
-
(0 ratings)
9.7
(6 ratings)
Support Rating
-
(0 ratings)
9.6
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AskNicelyHotjar
Likelihood to Recommend
AskNicely
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Read full review
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review
Pros
AskNicely
  • NPS Surveys - Easy to access and use and branded for our company.
  • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
  • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
Read full review
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
Cons
AskNicely
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
Read full review
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Read full review
Likelihood to Renew
AskNicely
No answers on this topic
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Read full review
Usability
AskNicely
No answers on this topic
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Read full review
Support Rating
AskNicely
No answers on this topic
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Read full review
Alternatives Considered
AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
Read full review
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
Read full review
Return on Investment
AskNicely
  • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
  • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
  • Ask Nicely is a great way to follow up with all customers who have not had a good experience
Read full review
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
Read full review
ScreenShots