54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 54 reviews and ratings
Hotjar
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Top Rated
302 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 302 reviews and ratings
Feature Set Ratings
Survey Format & Appearance
8.2
AskNicely
82%
Hotjar
Feature Set Not Supported
N/A
AskNicely ranks higher in 3/3 features
AskNicely ranks higher in 3/3 features
Survey templates
8.5
85%
26 Ratings
N/A
0 Ratings
Themes
7.9
79%
21 Ratings
N/A
0 Ratings
Custom logo/branding
8.3
83%
24 Ratings
N/A
0 Ratings
Survey Content
8.7
AskNicely
87%
Hotjar
Feature Set Not Supported
N/A
AskNicely ranks higher in 3/3 features
AskNicely ranks higher in 3/3 features
Changes to live survey
8.8
88%
19 Ratings
N/A
0 Ratings
Question design help
8.7
87%
21 Ratings
N/A
0 Ratings
Multiple question types
8.5
85%
14 Ratings
N/A
0 Ratings
Survey Logic
7.9
AskNicely
79%
Hotjar
Feature Set Not Supported
N/A
AskNicely ranks higher in 1/1 features
AskNicely ranks higher in 1/1 features
Survey logic flexibility
7.9
79%
19 Ratings
N/A
0 Ratings
Survey Reporting & Analytics
8.4
AskNicely
84%
Hotjar
Feature Set Not Supported
N/A
AskNicely ranks higher in 5/5 features
AskNicely ranks higher in 5/5 features
Response tracking
8.9
89%
25 Ratings
N/A
0 Ratings
Data export
8.5
85%
22 Ratings
N/A
0 Ratings
Standard reports
8.3
83%
23 Ratings
N/A
0 Ratings
Custom reports
7.9
79%
18 Ratings
N/A
0 Ratings
Analytics
8.4
84%
20 Ratings
N/A
0 Ratings
Survey Administration & Security
8.8
AskNicely
88%
Hotjar
Feature Set Not Supported
N/A
AskNicely ranks higher in 2/2 features
AskNicely ranks higher in 2/2 features
Access controls
8.9
89%
18 Ratings
N/A
0 Ratings
Compliance
8.7
87%
15 Ratings
N/A
0 Ratings
Survey Distribution
8.4
AskNicely
84%
Hotjar
Feature Set Not Supported
N/A
AskNicely ranks higher in 2/2 features
AskNicely ranks higher in 2/2 features
Vendor-offered crowdsourcing
8.1
81%
5 Ratings
N/A
0 Ratings
Respondent restrictions
8.6
86%
13 Ratings
N/A
0 Ratings
Attribute Ratings
- AskNicely is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.9
AskNicely
89%
26 Ratings
8.8
Hotjar
88%
104 Ratings
Likelihood to Renew
AskNicely
N/A
0 Ratings
5.1
Hotjar
51%
2 Ratings
Usability
AskNicely
N/A
0 Ratings
9.6
Hotjar
96%
6 Ratings
Support Rating
AskNicely
N/A
0 Ratings
9.6
Hotjar
96%
4 Ratings
Likelihood to Recommend
AskNicely
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Product Manager
Spotlight ReportingComputer Software, 11-50 employees
Hotjar
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Lead UX Researcher
HelloFreshFood & Beverages, 10,001+ employees
Pros
AskNicely
- NPS Surveys - Easy to access and use and branded for our company.
- Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
- Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
Director of Customer Success
Imprev, Inc.Computer Software, 11-50 employees
Hotjar
- Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
- Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
- Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
- Hotjar has a poll function, so you can have polls on your website.
UX & CRO Executive
Epiphany SearchMarketing and Advertising, 51-200 employees
Cons
AskNicely
- Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
- I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
- More, not fewer plan options
CEO (Chief Experience Officer), ASBC
LTC Customer Experience ConsultingNon-Profit Organization Management, 51-200 employees
Hotjar
- Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
- I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
- Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Director, Digital Innovation
Kin + CartaMarketing and Advertising, 1001-5000 employees
Pricing Details
AskNicely
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—AskNicely Editions & Modules
—
Additional Pricing Details
—Hotjar
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 2k pageviews/per day
Hotjar Editions & Modules
Edition
Basic | $01 |
---|---|
Plus | 39.002 |
Business | $993 |
- 2k pageviews/per day
- 10k pageviews per day/per month
- 20k pageviews per day/per month
Additional Pricing Details
—Likelihood to Renew
AskNicely
No score
No answers yet
No answers on this topic
Hotjar
Hotjar 5.1
Based on 2 answers
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Marketing Technologist
Direct Development, Inc.Marketing and Advertising, 11-50 employees
Usability
AskNicely
No score
No answers yet
No answers on this topic
Hotjar
Hotjar 9.6
Based on 6 answers
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Digital Optimisation Lead
Pets at HomeRetail, 10,001+ employees
Support Rating
AskNicely
No score
No answers yet
No answers on this topic
Hotjar
Hotjar 9.6
Based on 4 answers
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Director, Digital Innovation
Kin + CartaMarketing and Advertising, 1001-5000 employees
Alternatives Considered
AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
Manager, Customer Advocacy
MagViewInformation Technology and Services, 51-200 employees
Hotjar
HotJar was selected for a few reasons:
- Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
- User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
- Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.

Verified User
Employee in Other
Computer Software Company, 201-500 employeesReturn on Investment
AskNicely
- Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
- Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
- Ask Nicely is a great way to follow up with all customers who have not had a good experience

Verified User
Representative in Customer Service
Design Company, 11-50 employeesHotjar
- We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
- Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees