What users are saying about

AskNicely<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
46 Ratings

Hotjar<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

110 Ratings

AskNicely<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
46 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Hotjar<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

110 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

AskNicely

AskNicely is perfect for an SMB who truly wants to begin building a formal Customer Experience program but does not have the internal resources to get started. With AskNicely, you can quickly not only measure NOS but take action like your larger competitors. It really is a difference maker.
Jim Ford profile photo

Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.
No photo available

Feature Rating Comparison

Survey Format & Appearance

AskNicely
8.2
Hotjar
Survey templates
AskNicely
8.6
Hotjar
Themes
AskNicely
7.8
Hotjar
Custom logo/branding
AskNicely
8.3
Hotjar

Survey Content

AskNicely
8.7
Hotjar
Changes to live survey
AskNicely
8.9
Hotjar
Question design help
AskNicely
8.7
Hotjar
Multiple question types
AskNicely
8.4
Hotjar

Survey Logic

AskNicely
7.9
Hotjar
Survey logic flexibility
AskNicely
7.9
Hotjar

Survey Reporting & Analytics

AskNicely
8.4
Hotjar
Response tracking
AskNicely
8.9
Hotjar
Data export
AskNicely
8.6
Hotjar
Standard reports
AskNicely
8.4
Hotjar
Custom reports
AskNicely
7.8
Hotjar
Analytics
AskNicely
8.5
Hotjar

Survey Administration & Security

AskNicely
8.8
Hotjar
Access controls
AskNicely
8.9
Hotjar
Compliance
AskNicely
8.7
Hotjar

Survey Distribution

AskNicely
8.3
Hotjar
Vendor-offered crowdsourcing
AskNicely
8.2
Hotjar
Respondent restrictions
AskNicely
8.5
Hotjar

Pros

  • Easily and accurately measure NPS
  • Amazingly easy to “close the loop” with customers who respond to the NPS question
  • Share results with entire organization
  • Capture customer verbatim for use in marketing material and employee training programs
Jim Ford profile photo
  • Hotjar is a very "visual" application. This made it easy to show our data to other colleagues in order to discuss the future of the website.
  • The application makes you see the website through the eyes of an unknowing consumer. This souds a bit cheeky, but it's easy to make false assumptions about a project you have been working on for a long time.
  • The 'heatmap' really shows what's important on your website and what needs improvement. For example we had a large front page but we noticed people stopped scrolling after a while. We decided to make the page smaller in order to make the page load faster.
No photo available

Cons

  • There are a couple of different places where various settings can be found which can make it difficult to find something but this is a minor issue.
Nick Lampp profile photo
  • While the data is really interesting, the amount of data can get huge over time. If you don't prepare this you'll be stuck with a big load of heatmaps and videos that all look a little bit different.
  • It's quite hard to organize the aquired data. There is no easy way to leave notes or integration with organisational applications.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

Usability

No score
No answers yet
No answers on this topic
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

Alternatives Considered

We previously used a consulting company to survey a batch of customers which meant we had an influx of feedback to deal with and work through at one point in time rather than an on-going, steady stream of feedback.
Nick Lampp profile photo
There aren't many competitors that provide this kind of accurate data. I have listed two other applications that gained my interest due to the cheap pricing point, but I'm definately glad my manager approved the purchase of Hotjar
No photo available

Return on Investment

  • Our Google search listing has moved forward 3 pages since beginning the automated email for online reviews. We have generated a significant increase in calls/requests just from this alone.
  • We have been able to gather some excellent customer testimonials for use on our website and in print distribution to help increase customer retention and trust.
Brad Winters profile photo
  • It's hard to measure a direct ROI on website improvements. It's better to say that it's an improvement for the user experience, so people will be more likely to purchase or engage with your content.
  • It had a postive impact on my visual presentations about website-performance. My manager was quite impressed with the data we could collect.
No photo available

Pricing Details

AskNicely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AskNicely Editions & Modules
AskNicely
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details