What users are saying about
Top Rated
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
161 Ratings
Top Rated
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101

Hotjar

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
161 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

AskNicely

AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Nikhil George profile photo

Hotjar

Hotjar is suitable for tracking data. If you know a certain page isn't being visited on a site, Hotjar may provide extra insight into how many users are clicking CTAs to that page for instance. So Hotjar is a good tool to know the 'why' if something is going wrong on your website.Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.
Sarah O'Donnell profile photo

Feature Rating Comparison

Survey Format & Appearance

AskNicely
8.2
Hotjar
Survey templates
AskNicely
8.6
Hotjar
Themes
AskNicely
7.9
Hotjar
Custom logo/branding
AskNicely
8.3
Hotjar

Survey Content

AskNicely
8.7
Hotjar
Changes to live survey
AskNicely
8.9
Hotjar
Question design help
AskNicely
8.6
Hotjar
Multiple question types
AskNicely
8.5
Hotjar

Survey Logic

AskNicely
7.8
Hotjar
Survey logic flexibility
AskNicely
7.8
Hotjar

Survey Reporting & Analytics

AskNicely
8.4
Hotjar
Response tracking
AskNicely
8.9
Hotjar
Data export
AskNicely
8.5
Hotjar
Standard reports
AskNicely
8.3
Hotjar
Custom reports
AskNicely
7.9
Hotjar
Analytics
AskNicely
8.4
Hotjar

Survey Administration & Security

AskNicely
8.8
Hotjar
Access controls
AskNicely
8.9
Hotjar
Compliance
AskNicely
8.7
Hotjar

Survey Distribution

AskNicely
8.3
Hotjar
Vendor-offered crowdsourcing
AskNicely
8.1
Hotjar
Respondent restrictions
AskNicely
8.5
Hotjar

Pros

AskNicely

  • NPS Surveys - Easy to access and use and branded for our company.
  • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
  • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
Joel DeWitt profile photo

Hotjar

  • User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
  • Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
  • Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.
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Cons

AskNicely

  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
Jim Ford profile photo

Hotjar

  • The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
  • Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
  • Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
Santiago Valdés profile photo

Likelihood to Renew

AskNicely

No score
No answers yet
No answers on this topic

Hotjar

Hotjar 5.1
Based on 2 answers
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Patrick Eng profile photo

Usability

AskNicely

No score
No answers yet
No answers on this topic

Hotjar

Hotjar 7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

Alternatives Considered

AskNicely

We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
Art Taylor profile photo

Hotjar

No other solution offers the full suite of visitor recording, heatmapping and scroll mapping, polls, surveys, and funnel tracking at such a reasonable price point. Every other solution compromises either on features or price, with many sacrificing on both - fewer features and higher cost. Additionally, Hotjar's support is exceptional in comparison to alternatives, ferreting out bugs and recommending solutions for specific isolated issues on live chat or within 24 hours via email.
J.P. VanderLinden profile photo

Return on Investment

AskNicely

  • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
  • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
  • Ask Nicely is a great way to follow up with all customers who have not had a good experience
No photo available

Hotjar

  • User Testing Alternative - Instead of hiring UX testers, we can leverage our actual customers to determine how they use our website. This has helped frame website redesign discussions on several occasions.
  • Landing Page Design - We've designed our landing pages based on user feedback from heatmaps we've gathered from Hotjar. Understanding where to place CTAs and other pieces based on user interaction has helped us streamline our landing page design.
  • Device Usage - Part of the data provided by Hotjar includes which device a user is visiting from. This helps us understand how mobile users work differently than desktop users.
Sasha Fritzel profile photo

Pricing Details

AskNicely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AskNicely Editions & Modules

Additional Pricing Details

Hotjar

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hotjar Editions & Modules

Edition
Basic$01
Pro$292
Business$893
  1. 2k pageviews per day
  2. per month; 10k pageviews per day
  3. per month; 20k pageviews per day
Additional Pricing Details

Rating Summary

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