AskNicely vs Hotjar

AskNicely

AskNicely is perfect for an SMB who truly wants to begin building a formal Customer Experience program but does not have the internal resources to get started. With AskNicely, you can quickly not only measure NOS but take action like your larger competitors. It really is a difference maker.

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Jim Ford

CEO (Chief Experience Officer), ASBC

LTC Customer Experience ConsultingNon-Profit Organization Management, 51-200 employees

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Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.

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Verified User

Employee in Other

Computer Software Company, 201-500 employees

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Feature Rating Comparison

AskNicely

8.2

Hotjar

—

Survey templates

8.6

—

Themes

7.8

—

Custom logo/branding

8.3

—

AskNicely

8.7

Hotjar

—

Changes to live survey

8.9

—

Question design help

8.7

—

Multiple question types

8.4

—

AskNicely

7.9

Hotjar

—

Survey logic flexibility

7.9

—

AskNicely

8.4

Hotjar

—

Response tracking

8.9

—

Data export

8.6

—

Standard reports

8.4

—

Custom reports

7.8

—

Analytics

8.5

—

AskNicely

8.8

Hotjar

—

Access controls

8.9

—

Compliance

8.7

—

AskNicely

8.3

Hotjar

—

Vendor-offered crowdsourcing

8.2

—

Respondent restrictions

8.5

—

Pros

Easily and accurately measure NPS
Amazingly easy to “close the loop” with customers who respond to the NPS question
Share results with entire organization
Capture customer verbatim for use in marketing material and employee training programs

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Jim Ford

CEO (Chief Experience Officer), ASBC

LTC Customer Experience ConsultingNon-Profit Organization Management, 51-200 employees

View all 26 answers on this topic

Hotjar is a very "visual" application. This made it easy to show our data to other colleagues in order to discuss the future of the website.
The application makes you see the website through the eyes of an unknowing consumer. This souds a bit cheeky, but it's easy to make false assumptions about a project you have been working on for a long time.
The 'heatmap' really shows what's important on your website and what needs improvement. For example we had a large front page but we noticed people stopped scrolling after a while. We decided to make the page smaller in order to make the page load faster.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 501-1000 employees

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Cons

There are a couple of different places where various settings can be found which can make it difficult to find something but this is a minor issue.

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Nick Lampp

Applications Development Manager

SPM AssetsFacilities Services, 11-50 employees

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While the data is really interesting, the amount of data can get huge over time. If you don't prepare this you'll be stuck with a big load of heatmaps and videos that all look a little bit different.
It's quite hard to organize the aquired data. There is no easy way to leave notes or integration with organisational applications.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 501-1000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

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Hotjar5.1

Based on 2 answers

For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.

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Verified User

Vice-President in Corporate

Internet Company, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

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Hotjar7.0

Based on 2 answers

It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!

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Verified User

Vice-President in Corporate

Internet Company, 1-10 employees

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Alternatives Considered

We previously used a consulting company to survey a batch of customers which meant we had an influx of feedback to deal with and work through at one point in time rather than an on-going, steady stream of feedback.

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Nick Lampp

Applications Development Manager

SPM AssetsFacilities Services, 11-50 employees

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There aren't many competitors that provide this kind of accurate data. I have listed two other applications that gained my interest due to the cheap pricing point, but I'm definately glad my manager approved the purchase of Hotjar

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Verified User

Employee in Marketing

Marketing and Advertising Company, 501-1000 employees

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Return on Investment

Our Google search listing has moved forward 3 pages since beginning the automated email for online reviews. We have generated a significant increase in calls/requests just from this alone.
We have been able to gather some excellent customer testimonials for use on our website and in print distribution to help increase customer retention and trust.

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Brad Winters

Independent Insurance Agent

Winters Financial NetworkInsurance, 11-50 employees

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It's hard to measure a direct ROI on website improvements. It's better to say that it's an improvement for the user experience, so people will be more likely to purchase or engage with your content.
It had a postive impact on my visual presentations about website-performance. My manager was quite impressed with the data we could collect.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 501-1000 employees

View all 31 answers on this topic

Pricing Details

AskNicely

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

AskNicely Editions & Modules

AskNicely

—

Additional Pricing Details

—

Hotjar

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Hotjar Editions & Modules

Hotjar

Edition

Basic

$01

Pro

$292

Business

$893

1. 2k pageviews per day

2. per month; 10k pageviews per day

3. per month; 20k pageviews per day

Additional Pricing Details

—

Rating Summary

AskNicely<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Hotjar<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

AskNicely<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Hotjar<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Add comparison

Likelihood to Recommend

AskNicely

Hotjar

Feature Rating Comparison

Survey templates

Themes

Custom logo/branding

Changes to live survey

Question design help

Multiple question types

Survey logic flexibility

Response tracking

Data export

Standard reports

Custom reports

Analytics

Access controls

Compliance

Vendor-offered crowdsourcing

Respondent restrictions

Pros

Cons

Likelihood to Renew

Usability

Alternatives Considered

Return on Investment

Pricing Details

AskNicely

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

AskNicely Editions & Modules

Additional Pricing Details

Hotjar

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Hotjar Editions & Modules

Edition

Additional Pricing Details

Rating Summary