AskNicely vs Pendo.io

AskNicely

AskNicely is perfect for an SMB who truly wants to begin building a formal Customer Experience program but does not have the internal resources to get started. With AskNicely, you can quickly not only measure NOS but take action like your larger competitors. It really is a difference maker.

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Jim Ford

CEO (Chief Experience Officer), ASBC

LTC Customer Experience ConsultingNon-Profit Organization Management, 51-200 employees

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Pendo.io

Pendo is a complete solution for both product analytics and user guides. Depending on your needs, it may be overkill in some areas and individual point solutions may be more helpful. It's amazing for companies 50-1000 employees and they're actively developing features to go up even higher in the market. If you have a healthy business and departments within that business, it's likely a really good fit. If your organization is a mess, it may be more difficult to find complete success with this tool. There's a lot of cross-departmental wins this tool allows for.

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Shaun VanWeelden

Senior Success Engineer

EngagioComputer Software, 11-50 employees

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Feature Rating Comparison

AskNicely

8.2

Pendo.io

—

Survey templates

8.6

—

Themes

7.8

—

Custom logo/branding

8.3

—

AskNicely

8.7

Pendo.io

—

Changes to live survey

8.9

—

Question design help

8.7

—

Multiple question types

8.4

—

AskNicely

7.9

Pendo.io

—

Survey logic flexibility

7.9

—

AskNicely

8.4

Pendo.io

—

Response tracking

8.9

—

Data export

8.6

—

Standard reports

8.4

—

Custom reports

7.8

—

Analytics

8.5

—

AskNicely

8.8

Pendo.io

—

Access controls

8.9

—

Compliance

8.7

—

AskNicely

8.3

Pendo.io

—

Vendor-offered crowdsourcing

8.2

—

Respondent restrictions

8.5

—

Pros

Easily and accurately measure NPS
Amazingly easy to “close the loop” with customers who respond to the NPS question
Share results with entire organization
Capture customer verbatim for use in marketing material and employee training programs

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Jim Ford

CEO (Chief Experience Officer), ASBC

LTC Customer Experience ConsultingNon-Profit Organization Management, 51-200 employees

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User Segmentation is amazing, we combine our SFDC data with Pendo's usage data and filters to answer super specific questions like "What C-level executives have used our filtering features in the past 14 days at least 5 times"
You have full creative control over walkthroughs, tooltips, and surveys and it uses a combination of templates, merge fields, and access to the raw HTML, CSS, and JS to give you complete control.
Pendo just works, there's seldom a bug we've come across and its user experience is second to none. It's great for both technical and non-technical people alike.

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Shaun VanWeelden

Senior Success Engineer

EngagioComputer Software, 11-50 employees

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Cons

Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
More, not fewer plan options

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Jim Ford

CEO (Chief Experience Officer), ASBC

LTC Customer Experience ConsultingNon-Profit Organization Management, 51-200 employees

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Pendo's main dashboard section is still pretty static with limited ways to get at specific sets of data to share with other users.
Checking out an individual user's path through the site is possible in Pendo today, but the view is hard to break down and get actionable insights from.

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Shaun VanWeelden

Senior Success Engineer

EngagioComputer Software, 11-50 employees

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Likelihood to Renew

No score

No answers yet

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Pendo.io9.0

Based on 1 answer

Key business-facing software with room to grow, but waiting on mobile support

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Verified User

Project Manager in Product Management

Computer Software Company, 51-200 employees

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Usability

No score

No answers yet

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Pendo.io9.0

Based on 1 answer

Pendo is easy to use, but you still need to know what you're tracking. Until then, it will show a lot of information that you may not know how to leverage.

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Verified User

Project Manager in Product Management

Computer Software Company, 51-200 employees

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Support

No score

No answers yet

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Pendo.io10.0

Based on 1 answer

Support is fast, knowledgeable, and goes out of their way to find solutions. Our particular question had to do with Segment integration, and was resolved immediately

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Verified User

Project Manager in Product Management

Computer Software Company, 51-200 employees

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Implementation

No score

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Pendo.io9.0

Based on 1 answer

Use Segment to install and cut developers out of the work cycle!

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Verified User

Project Manager in Product Management

Computer Software Company, 51-200 employees

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Alternatives Considered

We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.

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Art Taylor

Manager, Customer Advocacy

MagViewInformation Technology and Services, 51-200 employees

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We felt for our needs Pendo had a better fit for onboarding and ease of use by groups outside of Product. I think this still holds true and it's been easy for us to onboard into our product code

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Gareth Bradley

Vice President of Product Management

SpigitComputer Software, 51-200 employees

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Return on Investment

The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.

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Art Taylor

Manager, Customer Advocacy

MagViewInformation Technology and Services, 51-200 employees

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We've seen a marked decrease in "how do I" type requests from users after deploying Pendo, which has allowed us to scale our customer base without the need to add additional client support resources.

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Brian O'Connor

Vice President, Product & Customer Solutions

LotameInternet, 51-200 employees

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