What users are saying about

AskNicely

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Top Rated
46 Ratings
3 Ratings

AskNicely

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Top Rated
46 Ratings
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Score 9 out of 101
3 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

AskNicely

AskNicely is perfect for an SMB who truly wants to begin building a formal Customer Experience program but does not have the internal resources to get started. With AskNicely, you can quickly not only measure NOS but take action like your larger competitors. It really is a difference maker.
Jim Ford profile photo

Usabilla

Usabilla is great for a site that gets a lot of traffic. Very few people submit feedback when asked (passive and active), so before getting this tool, be sure to measure site traffic and decide if this tool is worth the investment. I would recommend this tool for any site that is ecommerce, simply for a post-purchase survey as soon as a purchase is complete (rather than waiting to send an email).
No photo available

Feature Rating Comparison

Survey Format & Appearance

AskNicely
8.2
Usabilla
8.7
Survey templates
AskNicely
8.6
Usabilla
9.0
Themes
AskNicely
7.8
Usabilla
8.0
Custom logo/branding
AskNicely
8.3
Usabilla
9.0

Survey Content

AskNicely
8.7
Usabilla
7.0
Changes to live survey
AskNicely
8.9
Usabilla
9.0
Question design help
AskNicely
8.7
Usabilla
6.0
Multiple question types
AskNicely
8.4
Usabilla
6.0

Survey Logic

AskNicely
7.9
Usabilla
5.0
Survey logic flexibility
AskNicely
7.9
Usabilla
5.0

Survey Reporting & Analytics

AskNicely
8.4
Usabilla
9.5
Response tracking
AskNicely
8.9
Usabilla
10.0
Data export
AskNicely
8.6
Usabilla
10.0
Standard reports
AskNicely
8.4
Usabilla
10.0
Custom reports
AskNicely
7.8
Usabilla
Analytics
AskNicely
8.5
Usabilla
8.0

Survey Administration & Security

AskNicely
8.8
Usabilla
9.5
Access controls
AskNicely
8.9
Usabilla
9.0
Compliance
AskNicely
8.7
Usabilla
10.0

Survey Distribution

AskNicely
8.3
Usabilla
Vendor-offered crowdsourcing
AskNicely
8.2
Usabilla
Respondent restrictions
AskNicely
8.5
Usabilla

Pros

  • Easily and accurately measure NPS
  • Amazingly easy to “close the loop” with customers who respond to the NPS question
  • Share results with entire organization
  • Capture customer verbatim for use in marketing material and employee training programs
Jim Ford profile photo
  • Reporting - well designed, clear to all users regardless of level of knowledge.
  • Two options for feedback - passive and active (pop-ups).
  • Clean UI & easy to use platform.
No photo available

Cons

  • The filters in the analytics can be limiting. They work only on pre-defined variables.
  • The ability to manage contacts feels a little difficult at times, again, nothing outrageous, just that the limitations on how you load and manage contacts seems arbitrary.
  • The fact that you have to pay the premium monthly price to get some of the integrations is a disservice to AskNicely. They have an overall higher price point than some of their competitors, tie that with the required higher pricing to get some of the integrations you may need and it can be a blocker to choosing AskNicely. At the end of the day we still found it to be worth it, but it's something to consider when evaluating your needs for an NPS provider.
Joel DeWitt profile photo
  • It'd be nice to be able to customize the passive feedback questionnaires more.
  • It would be great to have more case studies/informational articles on how to encourage more feedback from users. Not many people chose to interact with the tool during the time that I used it.
  • Provide more styling options for the passive feedback button - very limited in size/shape.
No photo available

Alternatives Considered

When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
Joel DeWitt profile photo
No answers on this topic

Return on Investment

  • We have only recently implemented the product so don't have any figures relating to an ROI at this point, however, it has definitely helped identify some customers that may have been at risk of churning.
Nick Lampp profile photo
  • Positive - gave us more insight into our user's journey post purchase.
  • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
  • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
No photo available

Pricing Details

AskNicely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Usabilla

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details