Asodesk vs. Microsoft Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Asodesk
Score 8.7 out of 10
N/A
Asodesk is a platform for organic traffic monitoring, management and analysis, from the compnay of the same name in Moscow, designed to help mobile developers to increase organic traffic. Asodesk focus in keywords rankings tracking and analytics. The tool offers an app reviews service with Slack integration. Asodesk has 3 paid plans that goes from 100 to 1000 tracked keywords and 5 to 50 tracked apps.
$41.60
per month annual subscription
Microsoft Advertising
Score 3.7 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
Pricing
AsodeskMicrosoft Advertising
Editions & Modules
Startup ASO
$41.60
per month annual subscription
Pro ASO
$92.60
per month annual subscription
Business ASO
$254.10
per month annual subscription
No answers on this topic
Offerings
Pricing Offerings
AsodeskMicrosoft Advertising
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AsodeskMicrosoft Advertising
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Asodesk
-
Ratings
Microsoft Advertising
1.0
2 Ratings
90% below category average
Ad campaign creation00 Ratings1.02 Ratings
Ad deployment00 Ratings1.02 Ratings
Display advertising00 Ratings1.02 Ratings
Ad display and retargeting segmentation00 Ratings1.02 Ratings
Sequence targeting00 Ratings1.02 Ratings
Contextual advertising00 Ratings1.02 Ratings
Social advertising00 Ratings1.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Asodesk
-
Ratings
Microsoft Advertising
1.0
3 Ratings
86% below category average
Ad dashboards00 Ratings1.03 Ratings
Ad performance reports00 Ratings1.02 Ratings
Ad conversion tracking00 Ratings1.02 Ratings
Ad attribution reporting00 Ratings1.02 Ratings
Ad forecasting and optimization00 Ratings1.02 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Asodesk
-
Ratings
Microsoft Advertising
1.0
2 Ratings
0% above category average
Ad bidding00 Ratings1.02 Ratings
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AsodeskMicrosoft Advertising
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Smartlook
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Serpstat
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Score 9.3 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AsodeskMicrosoft Advertising
Likelihood to Recommend
9.0
(1 ratings)
1.1
(65 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(11 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AsodeskMicrosoft Advertising
Likelihood to Recommend
Asodesk, Inc
A one-stop-shop for your optimization and visibility when running a mobile business online; Asodesk can be great for finding many keywords and helping to shape the strategy going forward. The data provided is paramount for shaping future business planning and allows hands-on changes to be made as and when required
Read full review
Microsoft
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
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Pros
Asodesk, Inc
  • Competitor analysis overview
  • Clear user interface
  • Supportive team
Read full review
Microsoft
  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
Read full review
Cons
Asodesk, Inc
  • Speed of collating data
  • Increased requests for user feedback
  • Limited usage in less languages
Read full review
Microsoft
  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
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Likelihood to Renew
Asodesk, Inc
No answers on this topic
Microsoft
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
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Usability
Asodesk, Inc
No answers on this topic
Microsoft
Usability itself is all right, I just wish it looked better.
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Support Rating
Asodesk, Inc
No answers on this topic
Microsoft
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
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Alternatives Considered
Asodesk, Inc
I have only just started using Amplitude Analytics however Asodesk so far edges it, this is in so small part due to the user interface and responsiveness of the team there. The only area where I can see Asodesk falling down is its speed when running certain instances, so it is definitely one that I can recommend against others, despite my limited experience
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Microsoft
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
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Return on Investment
Asodesk, Inc
  • Rankings have improved ten fold
  • Market visibility has increased a great deal
  • Ability to react to changing market has improved in a real way, fast
Read full review
Microsoft
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
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ScreenShots

Asodesk Screenshots

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