AspireIQ vs. BuzzSumo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AspireIQ
Score 8.5 out of 10
N/A
AspireIQ is an influencer marketing platform that is built for scale, according to the vendor. It aims to streamline influencer discovery, management, and analytics. The vendor's goal is to make it easy for users to build authentic…N/A
BuzzSumo
Score 8.6 out of 10
N/A
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$99
per month
Pricing
AspireIQBuzzSumo
Editions & Modules
No answers on this topic
Pro (5 users)
$99
per month
Plus (10 users)
$179
per month
Large (15 users)
$299
per month
Enterprise (30+ users)
499+
per month
Offerings
Pricing Offerings
AspireIQBuzzSumo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
User Ratings
AspireIQBuzzSumo
Likelihood to Recommend
9.0
(2 ratings)
8.8
(34 ratings)
Usability
-
(0 ratings)
9.0
(6 ratings)
Support Rating
10.0
(2 ratings)
8.4
(9 ratings)
User Testimonials
AspireIQBuzzSumo
Likelihood to Recommend
AspireIQ
Highly recommend AspireIQ over any influencer platform. Communication, content approval/edits and payment can all be done throughout the platform. For anyone juggling multiple things in the social media world, AspireIQ is easy to navigate and makes my job easier. The reporting once a campaign is done is nice to be able to show executives and key partners who want to know how well a campaign performed. We have used AspireIQ for several years now and have no plan to switch to any other platform in the near future. The employees and talent in the database are what makes us stay using AspireIQ!
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Cision
Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
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Pros
AspireIQ
  • Conversation management through using automated messaging.
  • Collaboration organization by putting influencers in the correct stage/status they currently are at.
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Cision
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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Cons
AspireIQ
  • Filtering Messages - things seem to get cluttered easily
  • "Deleting" people in campaigns you don't want to work with instead of dismissing
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Cision
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Usability
AspireIQ
No answers on this topic
Cision
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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Support Rating
AspireIQ
I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.
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Cision
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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Alternatives Considered
AspireIQ
We used to use TapInfluence but we found the selection of influencers to choose from to be limited - we could not manage conversations in the platform
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Cision
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
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Return on Investment
AspireIQ
  • Making our brand more fun!
  • While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of
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Cision
  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
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