AspireIQ vs. BuzzSumo

Highly recommend AspireIQ over any influencer platform. Communication, content approval/edits and payment can all be done throughout the platform. For anyone juggling multiple things in the social media world, AspireIQ is easy to navigate and makes my job easier. The reporting once a campaign is done is nice to be able to show executives and key partners who want to know how well a campaign performed. We have used AspireIQ for several years now and have no plan to switch to any other platform in the near future. The employees and talent in the database are what makes us stay using AspireIQ!

Pros

• The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).

Cons

• The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.

• Conversation management through using automated messaging.
• Collaboration organization by putting influencers in the correct stage/status they currently are at.

• Monitors for client PR placements and notifies via email and Slack alerts
• Helps us research potential journalists writing about the topics relevant to our clients
• Displays trending web and social content clearly with relevant metrics
• Allows us to view what's working for our clients' competitors in the media

• Filtering Messages - things seem to get cluttered easily
• "Deleting" people in campaigns you don't want to work with instead of dismissing

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

We used to use TapInfluence but we found the selection of influencers to choose from to be limited - we could not manage conversations in the platform

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.

• Making our brand more fun!
• While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.