AspireIQ is an influencer marketing platform that is built for scale, according to the vendor. It aims to streamline influencer discovery, management, and analytics. The vendor's goal is to make it easy for users to build authentic…
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BuzzSumo
Score 8.6 out of 10
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BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
Highly recommend AspireIQ over any influencer platform. Communication, content approval/edits and payment can all be done throughout the platform. For anyone juggling multiple things in the social media world, AspireIQ is easy to navigate and makes my job easier. The reporting once a campaign is done is nice to be able to show executives and key partners who want to know how well a campaign performed. We have used AspireIQ for several years now and have no plan to switch to any other platform in the near future. The employees and talent in the database are what makes us stay using AspireIQ!
The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuitestands out.
While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of