Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AspireIQ
Score 8.5 out of 10
N/A
AspireIQ is an influencer marketing platform that is built for scale, according to the vendor. It aims to streamline influencer discovery, management, and analytics. The vendor's goal is to make it easy for users to build authentic…N/A
GRIN
Score 8.9 out of 10
N/A
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes &…N/A
Pricing
AspireIQGRIN
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AspireIQGRIN
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AspireIQGRIN
Considered Both Products
AspireIQ

No answer on this topic

GRIN
Chose GRIN
GRIN is not an opt-in network like AspireIQ and CreatorIQ, which means the database is full of millions of potential influencers on each social platform. This also helps because influencers aren't all looking for tons of payment, and often times just require a product for a …
Chose GRIN
GRIN has the most features and while AspireIQ has an influencer marketplace (which I'd love to see GRIN have one day) GRIN's functionality is better than any other software out there!
Chose GRIN
I've used AspireIQ and Mavrck before - AspireIQ doesn't connect to email and has a limited number of influencers to work with. GRIN can source anyone on the internet vs. AspireIQ which influencers have to sign up to be a part of. Mavrck is most similar to Grin, but it is much …
Chose GRIN
The user experience is much better on GRIN. It is much easier to learn and operate than other platforms.
Chose GRIN
We've been very happy with the Grin experience as it lets us invest in own our influencer relationships. We can always tap outside agencies for quick support and additional amplifications within their community, but our North Star is to create the best authentic 1-1 …
Chose GRIN
We chose GRIN because we were recommended by many other happy customers. It has the largest list of influencers we would have access to, which was a huge benefit for us as we are trying to scale our program. It is expensive for a small business like us, but the cost has been …
Chose GRIN
GRIN's ability to pay through its platform and relieve the tax liability on the brand is huge. Also, it is able to integrate or track analytics from many more networks than the others.
Top Pros
Top Cons
Best Alternatives
AspireIQGRIN
Small Businesses
Mention
Mention
Score 9.0 out of 10
Mention
Mention
Score 9.0 out of 10
Medium-sized Companies
Mention
Mention
Score 9.0 out of 10
Mention
Mention
Score 9.0 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AspireIQGRIN
Likelihood to Recommend
9.0
(2 ratings)
9.0
(70 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(9 ratings)
Usability
-
(0 ratings)
7.5
(4 ratings)
Support Rating
10.0
(2 ratings)
9.3
(6 ratings)
Implementation Rating
-
(0 ratings)
8.5
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AspireIQGRIN
Likelihood to Recommend
AspireIQ
Highly recommend AspireIQ over any influencer platform. Communication, content approval/edits and payment can all be done throughout the platform. For anyone juggling multiple things in the social media world, AspireIQ is easy to navigate and makes my job easier. The reporting once a campaign is done is nice to be able to show executives and key partners who want to know how well a campaign performed. We have used AspireIQ for several years now and have no plan to switch to any other platform in the near future. The employees and talent in the database are what makes us stay using AspireIQ!
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GRIN
GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program. GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.
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Pros
AspireIQ
  • Conversation management through using automated messaging.
  • Collaboration organization by putting influencers in the correct stage/status they currently are at.
Read full review
GRIN
  • customer service on all levels
  • streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
  • The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
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Cons
AspireIQ
  • Filtering Messages - things seem to get cluttered easily
  • "Deleting" people in campaigns you don't want to work with instead of dismissing
Read full review
GRIN
  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
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Likelihood to Renew
AspireIQ
No answers on this topic
GRIN
I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
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Usability
AspireIQ
No answers on this topic
GRIN
The user interface of the platform is very well designed and extremely intuitive. You almost don't need an onboarding process because the workflow is so straightforward. The only item I would mention as a downside is the reporting. In order to get comprehensive reports, you need to go into each individual campaign. There is no aggregated report with all conversions.
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Support Rating
AspireIQ
I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.
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GRIN
We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up
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Implementation Rating
AspireIQ
No answers on this topic
GRIN
I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
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Alternatives Considered
AspireIQ
We used to use TapInfluence but we found the selection of influencers to choose from to be limited - we could not manage conversations in the platform
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GRIN
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
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Return on Investment
AspireIQ
  • Making our brand more fun!
  • While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of
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GRIN
  • We are just getting moving with Grin but I am excited to grow our overall program.
  • The Grin community has provided a wealth of insights that we have been able to implement.
  • The addition of EMV data has been great for tracking success.
Read full review
ScreenShots

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on Performance