Likelihood to Recommend I used Aspire to find influencers for my fashion business and most of the influencers who signed up for my project were unreliable and did not fulfill their contract terms. For example, of 5 influencers I sent products to, only one completed the work that was agreed upon under the Terms. The others received a $195 product and disappeared, even though we signed a contract called Terms that is monitored by Aspire. The main downfall with Aspire is that it doesn't have a system in place to control this. For instance, they don't have a way for brands to leave a review for influencers and they don't block bad influencers (many just want free product) from applying for future projects. Aspire doesn't take responsibility for anything. What is the point of paying money to Aspire if they don't vet their influencers and control the quality of influencers who use their platform?
Read full review I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
Read full review Pros Account Reps are personable and easy to work with! Wide-range of database of influencers Easy navigate in platform Read full review Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts). It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR). You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets. Read full review Cons Filtering Messages - things seem to get cluttered easily "Deleting" people in campaigns you don't want to work with instead of dismissing Read full review Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard. Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless! Better plans. This is a small issue, but I wish the lower plans has some basic reporting. Read full review Performance Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
Read full review Support Rating I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.
Read full review Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Read full review Alternatives Considered We used to use
TapInfluence but we found the selection of influencers to choose from to be limited - we could not manage conversations in the platform
Read full review Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
Read full review Return on Investment Making our brand more fun! While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of Read full review Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day! Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic! The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time. Read full review ScreenShots