Aspire.io vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aspire.io
Score 5.4 out of 10
N/A
Aspire.io (formerly AspireIQ) is an influencer marketing platform empowering ecommerce brands to build and cultivate influential communities of influencers, ambassadors, affiliates, and customers. Brands using Aspire can discover authentic partners, streamline relationships, scale their programs, and measure business impact.N/A
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
Aspire.ioOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aspire.ioOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Aspire.ioOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
Aspire.io
-
Ratings
Olapic
6.6
4 Ratings
19% below category average
Ideation00 Ratings6.33 Ratings
Approval workflows00 Ratings5.44 Ratings
Content collaboration00 Ratings7.12 Ratings
Content calendar00 Ratings7.01 Ratings
Network for content licensing/production00 Ratings7.43 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Aspire.io
-
Ratings
Olapic
6.7
4 Ratings
19% below category average
Content hub00 Ratings6.13 Ratings
Forms / Gated content00 Ratings6.12 Ratings
Embedded CTAs00 Ratings6.73 Ratings
Content distribution00 Ratings7.23 Ratings
Content promotion00 Ratings7.02 Ratings
Content automation00 Ratings7.43 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Aspire.io
-
Ratings
Olapic
6.3
4 Ratings
21% below category average
Audience profiling and targeting00 Ratings6.02 Ratings
Closed-loop tracking and reporting00 Ratings5.22 Ratings
Content performance analytics00 Ratings6.13 Ratings
Campaign optimization dashboard00 Ratings7.02 Ratings
Competitive analytics00 Ratings7.02 Ratings
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Aspire.ioOlapic
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Score 9.4 out of 10
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Medium-sized Companies
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Score 9.4 out of 10
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Score 8.7 out of 10
Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
Aspire.ioOlapic
Likelihood to Recommend
2.5
(3 ratings)
5.6
(4 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aspire.ioOlapic
Likelihood to Recommend
AspireIQ
I used Aspire to find influencers for my fashion business and most of the influencers who signed up for my project were unreliable and did not fulfill their contract terms. For example, of 5 influencers I sent products to, only one completed the work that was agreed upon under the Terms. The others received a $195 product and disappeared, even though we signed a contract called Terms that is monitored by Aspire. The main downfall with Aspire is that it doesn't have a system in place to control this. For instance, they don't have a way for brands to leave a review for influencers and they don't block bad influencers (many just want free product) from applying for future projects. Aspire doesn't take responsibility for anything. What is the point of paying money to Aspire if they don't vet their influencers and control the quality of influencers who use their platform?
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Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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Pros
AspireIQ
  • Account Reps are personable and easy to work with!
  • Wide-range of database of influencers
  • Easy navigate in platform
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Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons
AspireIQ
  • Filtering Messages - things seem to get cluttered easily
  • "Deleting" people in campaigns you don't want to work with instead of dismissing
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Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Support Rating
AspireIQ
I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.
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Monotype
No answers on this topic
Alternatives Considered
AspireIQ
We used to use TapInfluence but we found the selection of influencers to choose from to be limited - we could not manage conversations in the platform
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Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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Return on Investment
AspireIQ
  • Making our brand more fun!
  • While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of
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Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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ScreenShots