AT Internet vs. Triblio ABM/ABX Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AT Internet
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
AT Internet provides digital analytics. Active for over 20 years, AT Internet's goal is helping customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, AT Internet's Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile…
$430
per server calls consumption
Triblio ABM/ABX Platform
Score 8.3 out of 10
N/A
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pricing
AT InternetTriblio ABM/ABX Platform
Editions & Modules
Business
$430
per server calls consumption
Premium
Contact us
per server calls consumption
No answers on this topic
Offerings
Pricing Offerings
AT InternetTriblio ABM/ABX Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
More Pricing Information
User Ratings
AT InternetTriblio ABM/ABX Platform
Likelihood to Recommend
8.0
(120 ratings)
8.3
(48 ratings)
Likelihood to Renew
8.0
(18 ratings)
9.4
(4 ratings)
Usability
8.3
(8 ratings)
8.6
(3 ratings)
Availability
9.5
(9 ratings)
10.0
(1 ratings)
Performance
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
8.7
(162 ratings)
8.9
(43 ratings)
In-Person Training
5.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
8.6
(2 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
8.0
(1 ratings)
9.0
(1 ratings)
Vendor post-sale
6.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AT InternetTriblio ABM/ABX Platform
Likelihood to Recommend
AT Internet
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
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Triblio
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Pros
AT Internet
  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
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Triblio
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Cons
AT Internet
  • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
  • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
  • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
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Triblio
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
AT Internet
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
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Triblio
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Usability
AT Internet
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
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Triblio
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Reliability and Availability
AT Internet
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
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Triblio
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
AT Internet
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
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Triblio
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
AT Internet
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
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Triblio
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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In-Person Training
AT Internet
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
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Triblio
No answers on this topic
Online Training
AT Internet
No online training
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Triblio
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
AT Internet
The support team helps us to implement AT Internet.
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Triblio
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
AT Internet
AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
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Triblio
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Scalability
AT Internet
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
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Triblio
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
AT Internet
  • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
  • You just have to know how to find the information and interpret it.
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Triblio
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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