Piano Analytics vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Piano Analytics
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
$430
per server calls consumption
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
Piano AnalyticsWebtrends Optimize
Editions & Modules
Business
$430
per server calls consumption
Premium
Contact us
per server calls consumption
No answers on this topic
Offerings
Pricing Offerings
Piano AnalyticsWebtrends Optimize
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$430 per server calls consumptionNo setup fee
Additional Details—There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
Piano AnalyticsWebtrends Optimize
Top Pros
Top Cons
Features
Piano AnalyticsWebtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Piano Analytics
-
Ratings
Webtrends Optimize
8.3
1 Ratings
4% below category average
a/b experiment testing00 Ratings9.11 Ratings
Split URL testing00 Ratings8.21 Ratings
Multivariate testing00 Ratings8.21 Ratings
Multi-page/funnel testing00 Ratings8.21 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Mobile app testing00 Ratings8.21 Ratings
Test significance00 Ratings8.21 Ratings
Visual / WYSIWYG editor00 Ratings8.21 Ratings
Advanced code editor00 Ratings8.21 Ratings
Page surveys00 Ratings8.21 Ratings
Visitor recordings00 Ratings8.21 Ratings
Preview mode00 Ratings8.21 Ratings
Test duration calculator00 Ratings8.21 Ratings
Experiment scheduler00 Ratings8.21 Ratings
Experiment workflow and approval00 Ratings8.21 Ratings
Dynamic experiment activation00 Ratings8.21 Ratings
Client-side tests00 Ratings9.11 Ratings
Server-side tests00 Ratings8.21 Ratings
Mutually exclusive tests00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Piano Analytics
-
Ratings
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings8.21 Ratings
Traffic allocation control00 Ratings7.31 Ratings
Website personalization00 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Piano Analytics
-
Ratings
Webtrends Optimize
8.1
1 Ratings
5% below category average
Click analytics00 Ratings9.11 Ratings
Scroll maps00 Ratings7.31 Ratings
Form fill analysis00 Ratings7.31 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings8.21 Ratings
Results segmentation00 Ratings8.21 Ratings
CSV export00 Ratings8.21 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
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Piano AnalyticsWebtrends Optimize
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Score 9.5 out of 10
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Siteimprove
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Score 8.7 out of 10
Dynamic Yield
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Score 9.2 out of 10
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Quantum Metric
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Score 8.6 out of 10
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User Ratings
Piano AnalyticsWebtrends Optimize
Likelihood to Recommend
8.0
(120 ratings)
7.4
(17 ratings)
Likelihood to Renew
8.0
(18 ratings)
5.3
(5 ratings)
Usability
8.3
(8 ratings)
7.0
(2 ratings)
Availability
9.5
(8 ratings)
10.0
(1 ratings)
Performance
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
8.9
(98 ratings)
9.1
(2 ratings)
In-Person Training
5.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
7.0
(1 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Piano AnalyticsWebtrends Optimize
Likelihood to Recommend
Piano Software
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Piano Software
  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
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Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
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Cons
Piano Software
  • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
  • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
  • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
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Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Piano Software
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
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Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Piano Software
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
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Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Piano Software
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
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Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Piano Software
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
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Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Piano Software
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
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Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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In-Person Training
Piano Software
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
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Webtrends Optimize
No answers on this topic
Online Training
Piano Software
No online training
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Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Piano Software
The support team helps us to implement AT Internet.
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Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Piano Software
AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
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Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Scalability
Piano Software
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
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Webtrends Optimize
No answers on this topic
Return on Investment
Piano Software
  • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
  • You just have to know how to find the information and interpret it.
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Navigation

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings