Bronto Marketing Platform (discontinued) vs. Oracle Commerce

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.

Incentivized

Oracle CX Commerce (formerly Oracle Commerce Cloud) is very well suited for B2B commerce transactions. The wonderful thing about this software is its ability to regularly update on an automatic basis, and keep up with upgrades. Oracle CX Commerce provides my organization with greater flexibility and quick integration processes. I would recommend this to any organization trying to set up their own storefront.

Incentivized

• It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
• It's logically organized, which can't be said of all ESP's.
• It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!

Incentivized

• It uses an effective algorithm to provide users with product recommendations based on other products they’ve previously viewed.
• It comes with a decent support platform, where Oracle is attentive and provides help diagnosing issues that may arise within the environment.
• Oracle CX Commerce comes with a developer tool known as the DCU Tool, which is very helpful when it comes to pushing changes from environment to environment. The DCU Tool is also a good resource to use for source control.

Incentivized

• Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
• Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
• Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.

Incentivized

• Customer experience - Oracle CX is already a leader and I bet they'll make it even better surpassing all expectations.
• They've [been] the best eCommerce model solution for any kind of business at least for book publishing and logistics management - thus can't complain here either.

Incentivized

Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.

Incentivized

Oracle Commerce Cloud is definitely not my favorite platform to use, however our company has gotten very comfortable with the way our website operates using it so I do not see us switching to a different product any time soon. Over time, I’ve grown to have a love/hate relationship with this product, but as I learn more about what it offers I come to appreciate its functionality more

Incentivized

Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.

I never experienced any downtime.

No issues.

They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.

Incentivized

They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform

Easy to set up.

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.

Incentivized

The upgrade cycle of OCC and the subscription model ensure we are always on the latest and greatest version of the platform. The responsive design makes it easier for small departments to provide an optimum mobile experience. The stability of the platform is far superior to our on-prem solution.

Incentivized

• Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
• A/B split testing lets us try different things. Try this and that.
• Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.

Incentivized

• We were able to drive sales for one of our clients up by 50% over the course of a 6 month window by revamping their online web store with Oracle ATG.
• Sharing data and communication improved greatly between legal/finance and marketing.

Incentivized