What users are saying about

Oracle ATG

100 Ratings

Custora

1 Ratings

Oracle ATG

100 Ratings
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Score 6.9 out of 101

Custora

1 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Oracle ATG

I would say that Oracle ATG Web Commerce is most likely better suited for companies that have a wide selection of products online as well as a customer base that is robust enough to justify this software. We were managing several stores and so we needed this software to create an atmosphere of quick and efficient searching from customers as well as some sort of guidance for products that they would like based on their searches
Joseph R. Sweeney profile photo

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
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Feature Rating Comparison

Online Storefront

Oracle ATG
6.8
Custora
Product catalog & listings
Oracle ATG
7.7
Custora
Product management
Oracle ATG
8.5
Custora
Bulk product upload
Oracle ATG
5.9
Custora
Branding
Oracle ATG
7.0
Custora
Mobile storefront
Oracle ATG
5.9
Custora
Product variations
Oracle ATG
7.7
Custora
Website integration
Oracle ATG
6.4
Custora
Visual customization
Oracle ATG
7.4
Custora
CMS
Oracle ATG
4.9
Custora

Online Shopping Cart

Oracle ATG
5.1
Custora
Abandoned cart recovery
Oracle ATG
4.4
Custora
Checkout user experience
Oracle ATG
5.8
Custora

Online Payment System

Oracle ATG
4.7
Custora
eCommerce security
Oracle ATG
4.7
Custora

eCommerce Marketing

Oracle ATG
5.5
Custora
Promotions & discounts
Oracle ATG
7.3
Custora
Personalized recommendations
Oracle ATG
4.3
Custora
SEO
Oracle ATG
4.8
Custora

eCommerce Business Management

Oracle ATG
5.3
Custora
Multi-site management
Oracle ATG
7.3
Custora
Order processing
Oracle ATG
6.1
Custora
Inventory management
Oracle ATG
4.0
Custora
Shipping
Oracle ATG
4.4
Custora
Custom functionality
Oracle ATG
4.9
Custora

Sales Force Automation

Oracle ATG
Custora
8.5
Customer data management / contact management
Oracle ATG
Custora
9.0
Workflow management
Oracle ATG
Custora
8.0
Territory management
Oracle ATG
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
Oracle ATG
Custora
9.0

Customization

Oracle ATG
Custora
9.0
Custom fields
Oracle ATG
Custora
9.0
Custom objects
Oracle ATG
Custora
9.0
API for custom integration
Oracle ATG
Custora
9.0

Integrations with 3rd-party Software

Oracle ATG
Custora
9.0
Marketing automation
Oracle ATG
Custora
9.0

Pros

  • Easily customizable dashboards that are versatile and fit the needs of different departments within a company.
  • Search tool is unparalleled and provides multiple parameters for narrowing down your query in a jiffy.
  • Customer service is always available and can be accessed through both email and phone around the clock.
Joseph R. Sweeney profile photo
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
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Cons

  • The schema design within ATG is poor. It does not follow accepted standards. For example, column naming is inconsistent and generalized, with multiple (unrelated) tables using column names like "ID" as primary/foreign keys. This is a barrier to an intuitive understanding of the schema. Out of the box, the schema is missing many important foreign key relationships. In fact, the publishing schema explicitly prohibits FK relationships, causing data inconsistencies when ATG's black-box algorithms fail. We've built an impressive arsenal of custom scripts specifically for handling the many exceptions and orphan conditions that arise from this design practice.
  • The job scheduler is poorly designed. It uses a database table to manage message queueing. The processes flows as follows: Messages are inserted into a table. Then, a scheduled process selects messages, applies them, updates the message row on success/failure, then goes back and looks for messages that are "complete" in order to delete them. It performs this in a serialized loop that is inefficient and heavy on database resources. There are far better ways for processing message queues than trying to leverage a database.
Sean Scott profile photo
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
No photo available

Alternatives Considered

We're married to Oracle ATG Web Commerce for the time being, and have been users for about six years now. We are slowly moving auxiliary features out of ATG and into custom in house solutions that give us purpose built, more responsive, and more appropriate functionality. Eventually, ATG will serve only core features like catalog management and order processing. All other activities will be handled externally as microservices that we control, rather than relying on the black box of ATG.
Sean Scott profile photo
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
No photo available

Return on Investment

  • We've been on ATG for several years so it's difficult to quantify its impact on AOV and conversion compared to other products.
  • Mobile in ATG is not the greatest. We chose to abandon ATG's native mobile offering in favor of a more flexible and fluid mobile engine built in house at less expense and requiring lower maintenance.
Sean Scott profile photo
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
No photo available

Pricing Details

Oracle ATG

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Custora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details