Atlassian Jira vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Atlassian Jira
Score 8.3 out of 10
N/A
Atlassian Jira is a project management tool, featuring an interactive timeline for mapping work items, dependencies, and releases, Scrum boards for agile teams, and out-of-the-box reports and dashboards.
$9
per month per user
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$15
per month per seat
Pricing
Atlassian JiraHubSpot Marketing Hub
Editions & Modules
Standard
$9
per month per user
Premium
$17
per month per user
Enterprise
Contact Sales
per year
Marketing Hub Starter
$15
per month per seat
Marketing Hub Professional
$890
per month Includes 3 Core Seats (Additional Core Seats start at $50)
Marketing Hub Enterprise
Starts at $3,600
per month Includes 5 Core Seats (Additional Core Seats start at $75)
Offerings
Pricing Offerings
Atlassian JiraHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsHigher volume teams may qualify buyers for a discount.
More Pricing Information
Community Pulse
Atlassian JiraHubSpot Marketing Hub
Considered Both Products
Atlassian Jira
Chose Atlassian Jira
I've only ever used JIRA, so I can't speak to the competitors.
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
It looked more complete than Mailchimp and Pipedrive is only CRM (Sales), so we didn't have much options at that moment. I'd now consider Mautic maybe, or I'd need to spend a lot of time on doing the courses and learning how to master HubSpot so I could use it better than I do …
Chose HubSpot Marketing Hub
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
Chose HubSpot Marketing Hub
HubSpot competitors don't stand a chance against them. The immense amount of integrations the platform offers, the full circle marketing efforts it offers in the software, and its continuous improvements make it a worthwhile product. I'd suggest doing your research before …
Chose HubSpot Marketing Hub
I prefer HubSpot over a "Marketo/Salesforce" stack because it's all encompassing, easy to use, cleanly designed, and if I ever am stumped on something, I can easily reach their support team with a question. HubSpot support is second to none — their staff is always patient, …
Features
Atlassian JiraHubSpot Marketing Hub
Project Management
Comparison of Project Management features of Product A and Product B
Atlassian Jira
7.8
35 Ratings
1% above category average
HubSpot Marketing Hub
-
Ratings
Task Management8.834 Ratings00 Ratings
Resource Management7.833 Ratings00 Ratings
Gantt Charts7.225 Ratings00 Ratings
Scheduling7.832 Ratings00 Ratings
Workflow Automation8.133 Ratings00 Ratings
Team Collaboration8.534 Ratings00 Ratings
Support for Agile Methodology8.935 Ratings00 Ratings
Support for Waterfall Methodology7.929 Ratings00 Ratings
Document Management6.929 Ratings00 Ratings
Email integration8.030 Ratings00 Ratings
Mobile Access7.125 Ratings00 Ratings
Timesheet Tracking7.626 Ratings00 Ratings
Change request and Case Management8.026 Ratings00 Ratings
Budget and Expense Management7.019 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Atlassian Jira
7.5
20 Ratings
3% below category average
HubSpot Marketing Hub
-
Ratings
Quotes/estimates7.517 Ratings00 Ratings
Invoicing7.813 Ratings00 Ratings
Project & financial reporting7.218 Ratings00 Ratings
Integration with accounting software7.516 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Atlassian Jira
-
Ratings
HubSpot Marketing Hub
8.0
383 Ratings
5% above category average
WYSIWYG email editor00 Ratings8.2346 Ratings
Dynamic content00 Ratings7.9346 Ratings
Ability to test dynamic content00 Ratings8.1321 Ratings
Landing pages00 Ratings8.3374 Ratings
A/B testing00 Ratings6.7298 Ratings
Mobile optimization00 Ratings7.9369 Ratings
Email deliverability reporting00 Ratings7.9377 Ratings
List management00 Ratings8.8378 Ratings
Triggered drip sequences00 Ratings8.5290 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Atlassian Jira
-
Ratings
HubSpot Marketing Hub
8.3
374 Ratings
6% above category average
Lead nurturing automation00 Ratings8.1369 Ratings
Lead scoring and grading00 Ratings7.9336 Ratings
Data quality management00 Ratings8.1344 Ratings
Automated sales alerts and tasks00 Ratings9.0313 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Atlassian Jira
-
Ratings
HubSpot Marketing Hub
7.1
334 Ratings
4% below category average
Calendaring00 Ratings7.3318 Ratings
Event/webinar marketing00 Ratings7.0262 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Atlassian Jira
-
Ratings
HubSpot Marketing Hub
7.3
358 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.0354 Ratings
Social profile integration00 Ratings7.6343 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Atlassian Jira
-
Ratings
HubSpot Marketing Hub
8.2
383 Ratings
11% above category average
Dashboards00 Ratings8.3380 Ratings
Standard reports00 Ratings8.1376 Ratings
Custom reports00 Ratings8.0338 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Atlassian Jira
-
Ratings
HubSpot Marketing Hub
7.6
355 Ratings
2% above category average
API00 Ratings7.9263 Ratings
Role-based workflow & approvals00 Ratings7.8294 Ratings
Customizability00 Ratings8.2316 Ratings
Integration with Salesforce.com00 Ratings7.6235 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.4103 Ratings
Integration with SugarCRM00 Ratings7.093 Ratings
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Atlassian JiraHubSpot Marketing Hub
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User Ratings
Atlassian JiraHubSpot Marketing Hub
Likelihood to Recommend
8.3
(221 ratings)
8.0
(668 ratings)
Likelihood to Renew
8.5
(37 ratings)
6.0
(372 ratings)
Usability
7.8
(62 ratings)
8.0
(119 ratings)
Availability
8.0
(4 ratings)
9.1
(25 ratings)
Performance
8.0
(2 ratings)
8.9
(17 ratings)
Support Rating
8.0
(24 ratings)
8.4
(88 ratings)
In-Person Training
8.0
(1 ratings)
9.1
(8 ratings)
Online Training
8.0
(2 ratings)
9.1
(26 ratings)
Implementation Rating
9.0
(1 ratings)
7.3
(48 ratings)
Configurability
8.0
(1 ratings)
7.3
(2 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(9 ratings)
8.9
(5 ratings)
Product Scalability
8.0
(1 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
Atlassian JiraHubSpot Marketing Hub
Likelihood to Recommend
Atlassian
Jira facilitates software development, bug tracking, and sprints. It's ideal for structured workflows, issue management, and customer communication. However, more straightforward tools might be more efficient for highly creative, unstructured tasks or tiny, agile teams with quick visual overviews. Jira's complexity can be overkill for basic task lists.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
Atlassian
  • Integration of tools like Bitbucket, Github, etc., has made it easier to track the code changes, pull requests, and branches linked to the respective ticket.
  • The detailed tracking system in JIRA has helped the teams prioritize and understand the project tasks and issues.
  • JIRA's project tracking board helps you keep track of the project, its flow, and expectations in a structured format.
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Atlassian
  • The interface is not intuitive to learn for new users
  • JQL is similarly challenging for newbies
  • It's possible to accidentally move issues from one sprint to another without realizing your mistake
  • Certain issue attributes aren't available in certain view (e.g. story points from the epic overview)
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
Atlassian
This is because Jira Software generates a huge profit for an affordable price. Having a tool that makes team management transparent and effective is very valuable.
In addition, the renewal of Jira Software and all Atlassian tools is predictable and clear, as the prices are published on the Atlassian website and there is no pyramid of intermediaries.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Atlassian
The interface is simple and easy to use if you have some experience with it. Configuration is also logical most of the time. However, less experienced users tend to find themselves lost in some tasks - usually complex project configuration- but sometimes simple things, such as seeing why a user can't move issues in a workflow. Jira configuration requires a good amount of experience - and even experienced users often resort to documentation. It's a tool that's easy to use if you know what you're doing and where to find the proper documentation, but novice users tend to find it challenging.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
Atlassian
Did not face any issues and whenever they plan maintanance they update all of us very well in advance also so in that view we are good with the product stability.
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Performance
Atlassian
Performance is really good though it holds lot of data it loads quickly especially search operation also get the results very quickly as needed hence its good
Read full review
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Atlassian
I have not had a chance to contact JIRA's customer support. It does offer extensive documentation, although it often feels too technical for me. There is also a JIRA training app that lets you take little lessons and quizzes on different areas (e.g., JIRA basics, agile). I did find it a helpful way to teach myself.
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
Atlassian
Had received training from our own internal user so it was good and also very easy to understand topics and many tasks in the UI are self explanatory and we can do by our own
Read full review
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Atlassian
One of their strong points i stheir documentation. Almost all of the basic set up needed within JIRA is available online through atlassian and its easy to find and very precise. The more critical issues need to be addressed as well and hence the rating of 8 instead of a 9.
Read full review
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Atlassian
Take your time implementing Jira. Make sure you understand how you want to handle your projects and workflows. Investing more time in the implementation can pay off in a long run. It basically took us 5 days to define and implement correctly, but that meant smooth sailing later on.
Read full review
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
Atlassian
monday.com cannot be integrated with CI/CD tools, whereas Atlassian Jira integrates with CI/CD tools seamlessly. Atlassian Jira has strong Agile and Scrum support. Coming to monday.com, it has basic agile functionality. But Atlassian Jira has a complex UI, and monday.com has an intuitive, drag-and-drop interface. Overall, Atlassian Jira provides features like Agile project management, DevOps integration, and customizable workflows.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Contract Terms and Pricing Model
Atlassian
Product is rellay good but pricing part I am not aware
Read full review
HubSpot
No answers on this topic
Scalability
Atlassian
Atlassian Jira is highly stable and good with its performance and its has all the required scalability features as business needs
Read full review
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Atlassian
  • Atlassian Jira's robust workflow automation has boosted team efficiency, shortening delivery cycles and driving a positive ROI through improved project management.
  • Its advanced reporting and integration capabilities have enabled data-driven decisions, aligning operations with key business objectives.
  • However, the steep learning curve can delay adoption, potentially hindering short-term ROI.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.