Stride, from Atlassian (discontinued) vs Opal

• Stride is great as a chat tool with your team members online.
• Stride allows us to share documents and files with one another.

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• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

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• Dark theme would be nice
• Better integrations to 1 on 1 chats, some software only works in group/room chat
• Platform is going away in a few months, so letting it run longer would be nice.

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• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

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• Stride helps with keeping your email inbox cleaner and more organized. More conversational messages can be done through Stride leaving our emails less cluttered and finding emails easier.
• Stride assists with keeping a record of all your past conversations with all team members. Referring to previous communications help us keep track of current statuses of projects.
• Stride helps us keep track of documents we've shared in the past with the team and retrieve them if we need to refer back to them later.

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• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

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