AtomicWriter vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
AtomicWriterOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AtomicWriterOptimizely Content Management System
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AtomicWriterOptimizely Content Management System
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
1 Ratings
21% above category average
Optimizely Content Management System
-
Ratings
Ideation10.01 Ratings00 Ratings
Approval workflows10.01 Ratings00 Ratings
Content collaboration10.01 Ratings00 Ratings
Content calendar10.01 Ratings00 Ratings
Network for content licensing/production10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
1 Ratings
15% above category average
Optimizely Content Management System
-
Ratings
Content hub10.01 Ratings00 Ratings
Forms / Gated content10.01 Ratings00 Ratings
Embedded CTAs10.01 Ratings00 Ratings
Content distribution9.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
1 Ratings
5% above category average
Optimizely Content Management System
-
Ratings
Audience profiling and targeting7.01 Ratings00 Ratings
Closed-loop tracking and reporting9.01 Ratings00 Ratings
Content performance analytics8.01 Ratings00 Ratings
Campaign optimization dashboard9.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
AtomicWriter
-
Ratings
Optimizely Content Management System
8.5
122 Ratings
6% above category average
Role-based user permissions00 Ratings8.5122 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AtomicWriter
-
Ratings
Optimizely Content Management System
8.1
120 Ratings
5% above category average
API00 Ratings7.9115 Ratings
Internationalization / multi-language00 Ratings8.289 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
AtomicWriter
-
Ratings
Optimizely Content Management System
7.6
138 Ratings
0% below category average
WYSIWYG editor00 Ratings7.7128 Ratings
Code quality / cleanliness00 Ratings7.8117 Ratings
Admin section00 Ratings7.9126 Ratings
Page templates00 Ratings8.0126 Ratings
Library of website themes00 Ratings6.664 Ratings
Mobile optimization / responsive design00 Ratings7.9121 Ratings
Publishing workflow00 Ratings8.1125 Ratings
Form generator00 Ratings6.990 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
AtomicWriter
-
Ratings
Optimizely Content Management System
7.6
129 Ratings
4% above category average
Content taxonomy00 Ratings8.1119 Ratings
SEO support00 Ratings7.6120 Ratings
Bulk management00 Ratings7.099 Ratings
Availability / breadth of extensions00 Ratings7.8103 Ratings
Community / comment management00 Ratings7.883 Ratings
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AtomicWriterOptimizely Content Management System
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Image Relay
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Score 9.5 out of 10
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User Ratings
AtomicWriterOptimizely Content Management System
Likelihood to Recommend
10.0
(1 ratings)
8.7
(163 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(30 ratings)
Usability
-
(0 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
AtomicWriterOptimizely Content Management System
Likelihood to Recommend
Atomic Reach
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Read full review
Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
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Pros
Atomic Reach
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Read full review
Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
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Cons
Atomic Reach
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Read full review
Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Atomic Reach
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Atomic Reach
No answers on this topic
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Atomic Reach
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Atomic Reach
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Atomic Reach
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Atomic Reach
No answers on this topic
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
Atomic Reach
No answers on this topic
Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Return on Investment
Atomic Reach
  • Nothing at all
  • -
  • -
Read full review
Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of SaaS CMS edit view: A drag-and-drop UI authoring and on-page editing lets marketers and content creators build content experiences.Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of Screenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.