AtomicWriter vs. Kapost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Kapost
Score 7.1 out of 10
N/A
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.N/A
Pricing
AtomicWriterKapost
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterKapost
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AtomicWriterKapost
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AtomicWriterKapost
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
1 Ratings
21% above category average
Kapost
8.2
9 Ratings
2% above category average
Ideation10.01 Ratings8.07 Ratings
Approval workflows10.01 Ratings8.09 Ratings
Content collaboration10.01 Ratings8.09 Ratings
Content calendar10.01 Ratings8.09 Ratings
Network for content licensing/production10.01 Ratings9.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
1 Ratings
15% above category average
Kapost
8.0
9 Ratings
1% below category average
Content hub10.01 Ratings7.18 Ratings
Forms / Gated content10.01 Ratings8.05 Ratings
Embedded CTAs10.01 Ratings7.93 Ratings
Content distribution9.01 Ratings9.07 Ratings
Content automation8.01 Ratings8.05 Ratings
Content promotion00 Ratings8.34 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
1 Ratings
5% above category average
Kapost
8.0
7 Ratings
2% above category average
Audience profiling and targeting7.01 Ratings8.05 Ratings
Closed-loop tracking and reporting9.01 Ratings8.06 Ratings
Content performance analytics8.01 Ratings8.07 Ratings
Campaign optimization dashboard9.01 Ratings8.05 Ratings
Competitive analytics8.01 Ratings7.92 Ratings
Best Alternatives
AtomicWriterKapost
Small Businesses
Vyond
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Score 8.7 out of 10
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Score 8.7 out of 10
Medium-sized Companies
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Score 8.7 out of 10
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Score 8.7 out of 10
Enterprises
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Score 8.7 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
AtomicWriterKapost
Likelihood to Recommend
10.0
(1 ratings)
7.0
(12 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AtomicWriterKapost
Likelihood to Recommend
Atomic Reach
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Read full review
Upland Software
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
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Pros
Atomic Reach
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Read full review
Upland Software
  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
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Cons
Atomic Reach
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Read full review
Upland Software
  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
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Likelihood to Renew
Atomic Reach
No answers on this topic
Upland Software
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
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Usability
Atomic Reach
No answers on this topic
Upland Software
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
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Support Rating
Atomic Reach
No answers on this topic
Upland Software
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
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Alternatives Considered
Atomic Reach
No answers on this topic
Upland Software
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
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Scalability
Atomic Reach
No answers on this topic
Upland Software
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
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Return on Investment
Atomic Reach
  • Nothing at all
  • -
  • -
Read full review
Upland Software
  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
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ScreenShots