Attendify is an event management software system offered by Attendify.
N/A
Meta Business Suite
Score 7.5 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
I already recommended Attendify to a colleague in another department and he ended up using it! I give a rating of a 9 because it's a stellar product, especially for the price. It's great that you can even start building your virtual experience before you even purchase it. This helps visual learners like myself to see what it could potentially be like, work out for the desired use, etc. Overall, the platform is great for combining pre-recorded videos with live sessions. It helps provide a robust experience for attendees.
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
Attendify's best quality is the ease of use. It sets up very quickly and with little knowledge of coding. You can be up and running for your event in half an hour.
Attendify has the best app for the best price. The app is designed to allow for ease of use with great social media applications. You can broadcast messages and even assign points for usage.
Attendify did an amazing job with developing a virtual event platform. You can use Attendify for everything or blend Zoom and other platforms in with Attendify. The end users just goes to the Attendify website or app and everything else is embedded in the platform. We have used it for multiple events and it has performed amazingly.
Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Personalized Agendas - I do wish that when exporting a personalized agenda document that it would also include the group.
Social Wall - I would like if the social wall could include external social media inputs using a specific hashtag.
Attendees Groupings - It would be nice if attendee groupings could be updated through document import even after an attendee has logged into their profile.
The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
The constant emails from their sales team to "help you improve" your results are a little much.
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
Hopin's main benefit was a "keynote/livestream stage" that had a great feel, but the product was incredibly expensive. I also didn't like how they performed their product demos. I used Guidebook for years. They're great! But their software is not as engaging and unless it's changed due to COVID-19, they used to not be able to feature live sessions. It was more of a platform to utilize while you were at the live conference/event. It's my understanding that this was also how Attendify used to look, but it seems that they reimagined their product and invested resources to make it into what it is today.
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
Attendify has kept me in budget. As I have worked on multiple virtual events and with multiple apps, I find that much of my discretionary budget can be spent on apps or websites but Attendify has allowed me to save much of that budget and use it to enhance my offerings to my clients.
I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
