2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.5 out of 100
Based on 2 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 7 reviews and ratings
Likelihood to Recommend
Attentive
Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Feature Rating Comparison
Email & Online Marketing
Attentive
—
Cordial
7.4
WYSIWYG email editor
Attentive
—
Cordial
4.0
Dynamic content
Attentive
—
Cordial
6.3
Ability to test dynamic content
Attentive
—
Cordial
6.8
Landing pages
Attentive
—
Cordial
10.0
A/B testing
Attentive
—
Cordial
7.0
Mobile optimization
Attentive
—
Cordial
7.5
Email deliverability reporting
Attentive
—
Cordial
8.4
List management
Attentive
—
Cordial
7.5
Triggered drip sequences
Attentive
—
Cordial
9.3
Reporting & Analytics
Attentive
—
Cordial
7.0
Dashboards
Attentive
—
Cordial
8.5
Standard reports
Attentive
—
Cordial
6.5
Custom reports
Attentive
—
Cordial
6.0
Pros
Attentive
- Great UI
- Easy to use
- Great ROI
Digital Marketing Manager
Astral BrandsCosmetics, 201-500 employees
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Cons
Attentive
- Agency billing is a little messy
- Reporting is all Excel based, not interactive
- Occasional (rare) bugs in the UI
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesUsability
Attentive
Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
Digital Marketing Manager
Astral BrandsCosmetics, 201-500 employees
Cordial
No score
No answers yet
No answers on this topic
Support Rating
Attentive
Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Digital Marketing Manager
Astral BrandsCosmetics, 201-500 employees
Cordial
No score
No answers yet
No answers on this topic
Alternatives Considered
Attentive
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesReturn on Investment
Attentive
- Some clients seeing 50x ROAS (which plateaus eventually)
- All clients making money
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Screenshots
Pricing Details
Attentive
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No