What users are saying about
2 Ratings
7 Ratings
2 Ratings
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Score 9.5 out of 100
7 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Attentive

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
John Laudisio | TrustRadius Reviewer

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Attentive
Cordial
7.4
WYSIWYG email editor
Attentive
Cordial
4.0
Dynamic content
Attentive
Cordial
6.3
Ability to test dynamic content
Attentive
Cordial
6.8
Landing pages
Attentive
Cordial
10.0
A/B testing
Attentive
Cordial
7.0
Mobile optimization
Attentive
Cordial
7.5
Email deliverability reporting
Attentive
Cordial
8.4
List management
Attentive
Cordial
7.5
Triggered drip sequences
Attentive
Cordial
9.3

Reporting & Analytics

Attentive
Cordial
7.0
Dashboards
Attentive
Cordial
8.5
Standard reports
Attentive
Cordial
6.5
Custom reports
Attentive
Cordial
6.0

Pros

Attentive

  • Great UI
  • Easy to use
  • Great ROI
Kathryn Clare-Salzler | TrustRadius Reviewer

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Cons

Attentive

  • Agency billing is a little messy
  • Reporting is all Excel based, not interactive
  • Occasional (rare) bugs in the UI
John Laudisio | TrustRadius Reviewer

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Usability

Attentive

Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
Kathryn Clare-Salzler | TrustRadius Reviewer

Cordial

No score
No answers yet
No answers on this topic

Support Rating

Attentive

Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Kathryn Clare-Salzler | TrustRadius Reviewer

Cordial

No score
No answers yet
No answers on this topic

Alternatives Considered

Attentive

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
John Laudisio | TrustRadius Reviewer

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Return on Investment

Attentive

  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money
John Laudisio | TrustRadius Reviewer

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Screenshots

Pricing Details

Attentive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Attentive
9.5
Cordial
8.0

Usability

Attentive
10.0
Cordial

Support Rating

Attentive
10.0
Cordial

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