What users are saying about

Attentive vs Cordial

Attentive
20 Ratings
Cordial
7 Ratings

Attentive

20 Ratings
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Score 9 out of 100

Based on 20 reviews and ratings

Cordial

7 Ratings
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Score 6 out of 100

Based on 7 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    Attentive

    Feature Set Not Supported
    N/A
    7.4

    Cordial

    74%
    Cordial ranks higher in 9/9 features
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    4.0
    40%
    4 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Landing pages

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    8 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.3
    93%
    4 Ratings

    Reporting & Analytics

    Attentive

    Feature Set Not Supported
    N/A
    7.0

    Cordial

    70%
    Cordial ranks higher in 3/3 features
    Cordial ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Standard reports

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    5 Ratings

    Attribute Ratings

    • Attentive Mobile is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.7

    Attentive

    97%
    3 Ratings
    6.0

    Cordial

    60%
    5 Ratings

    Usability

    10.0

    Attentive

    100%
    1 Rating

    Cordial

    N/A
    0 Ratings

    Support Rating

    10.0

    Attentive

    100%
    1 Rating

    Cordial

    N/A
    0 Ratings

    Likelihood to Recommend

    Attentive

    Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 3 answers on this topic

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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    Berlynn Pierce | TrustRadius Reviewer
    Berlynn Pierce
    View all 5 answers on this topic

    Pros

    Attentive

    • Account management
    • Platform interface

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 3 answers on this topic

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.

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    Nichole Aramapakul | TrustRadius Reviewer
    Nichole Aramapakul
    View all 5 answers on this topic

    Cons

    Attentive

    • More communication on ways to improve
    • More structure on calls with our account manager
    • More clarity on insights and new ideas

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    Kathryn Clare-Salzler | TrustRadius Reviewer
    Kathryn Clare-Salzler
    View all 3 answers on this topic

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Pricing Details

    Attentive

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Cordial

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Usability

    Attentive

    Attentive 10.0
    Based on 1 answer
    Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.

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    Kathryn Clare-Salzler | TrustRadius Reviewer
    Kathryn Clare-Salzler
    View all 1 answers on this topic

    Cordial

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Attentive

    Attentive 10.0
    Based on 1 answer
    Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

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    Kathryn Clare-Salzler | TrustRadius Reviewer
    Kathryn Clare-Salzler
    View all 1 answers on this topic

    Cordial

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Attentive

    While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 3 answers on this topic

    Cordial

    Cordial by far has the best UI for simple navigation

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Return on Investment

    Attentive

    • Some clients seeing 50x ROAS (which plateaus eventually)
    • All clients making money

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 3 answers on this topic

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.

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    Mohammed Anzil | TrustRadius Reviewer
    Mohammed Anzil
    View all 5 answers on this topic

    Screenshots

    Attentive

    —

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