Attentive vs MailUp

Likelihood to Recommend

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Great for marketing teams looking to quickly deploy emails without the need for HTML coding.

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Tory Reiff

Graphic Designer, Digital

KVH Industries, Inc.Telecommunications, 501-1000 employees

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Feature Rating Comparison

Attentive

MailUp

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Mobile optimization

Pros

Great UI
Easy to use
Great ROI

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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Email marketing creation
Email design
HTML template creation

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Tory Reiff

Graphic Designer, Digital

KVH Industries, Inc.Telecommunications, 501-1000 employees

View all 1 answers on this topic

Cons

Agency billing is a little messy
Reporting is all Excel based, not interactive
Occasional (rare) bugs in the UI

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

View all 2 answers on this topic

Alt tag styling within the editor

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Tory Reiff

Graphic Designer, Digital

KVH Industries, Inc.Telecommunications, 501-1000 employees

View all 1 answers on this topic

Usability

Attentive 10.0

Based on 1 answer

Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Attentive 10.0

Based on 1 answer

Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

View all 2 answers on this topic

Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!

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Tory Reiff

Graphic Designer, Digital

KVH Industries, Inc.Telecommunications, 501-1000 employees

View all 1 answers on this topic

Return on Investment

Some clients seeing 50x ROAS (which plateaus eventually)
All clients making money

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

View all 2 answers on this topic

Faster email development
More team members able to contribute to the email development process
Better templates

Read full review

Tory Reiff

Graphic Designer, Digital

KVH Industries, Inc.Telecommunications, 501-1000 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Rating Summary

Attentive

MailUp

Attentive

MailUp

Attentive

MailUp

Attentive

MailUp

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Mobile optimization

Pros

Cons

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Usability

Support Rating

Add comparison