20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 20 reviews and ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 6 reviews and ratings
Feature Set Ratings
Email & Online Marketing
Attentive
Feature Set Not Supported
N/A

9.5
MailUp
95%
MailUp ranks higher in 4/4 features
MailUp ranks higher in 4/4 features
WYSIWYG email editor
N/A
0 Ratings

10.0
100%
1 Rating
Dynamic content
N/A
0 Ratings

10.0
100%
1 Rating
Ability to test dynamic content
N/A
0 Ratings

8.0
80%
1 Rating
Mobile optimization
N/A
0 Ratings

10.0
100%
1 Rating
Attribute Ratings
- MailUp is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.8
Attentive
98%
3 Ratings

10.0
MailUp
100%
1 Rating
Usability
10.0
Attentive
100%
1 Rating

MailUp
N/A
0 Ratings
Support Rating
10.0
Attentive
100%
1 Rating

MailUp
N/A
0 Ratings
Likelihood to Recommend
Attentive
Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Graphic Designer, Digital
KVH Industries, Inc.Telecommunications, 501-1000 employees
Pros
Attentive
- Account management
- Platform interface

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 11-50 employeesMailUp
- Email marketing creation
- Email design
- HTML template creation
Graphic Designer, Digital
KVH Industries, Inc.Telecommunications, 501-1000 employees
Cons
Attentive
- More communication on ways to improve
- More structure on calls with our account manager
- More clarity on insights and new ideas

Verified User
Manager in Marketing
Cosmetics Company, 201-500 employeesMailUp
- Alt tag styling within the editor
Graphic Designer, Digital
KVH Industries, Inc.Telecommunications, 501-1000 employees
Pricing Details
Attentive
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—MailUp
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Usability
Attentive
Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.

Verified User
Manager in Marketing
Cosmetics Company, 201-500 employeesMailUp
No score
No answers yet
No answers on this topic
Support Rating
Attentive
Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

Verified User
Manager in Marketing
Cosmetics Company, 201-500 employeesMailUp
No score
No answers yet
No answers on this topic
Alternatives Considered
Attentive
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Graphic Designer, Digital
KVH Industries, Inc.Telecommunications, 501-1000 employees
Return on Investment
Attentive
- Some clients seeing 50x ROAS (which plateaus eventually)
- All clients making money
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
MailUp
- Faster email development
- More team members able to contribute to the email development process
- Better templates
Graphic Designer, Digital
KVH Industries, Inc.Telecommunications, 501-1000 employees