What users are saying about
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47 Ratings
7 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
7 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Support Rating
  • Awario is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
9.4

Awario

94%
2 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

Awario

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

Awario

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Awario

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Awario

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
8.9

Awario

89%
4 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Awario

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Awario

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Awario

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Awario

  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Awario

  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Awario

Starting Price

$39 per month

Editions & Modules

Awario editions and modules pricing
EditionModules
Starter$39.001
Pro$119.002
Enterprise$399.003
CustomContact us4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Audiense

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Awario

No answers on this topic

Usability

Audiense

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Awario

No answers on this topic

Reliability and Availability

Audiense

I have never had an issue.
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Awario

No answers on this topic

Performance

Audiense

I have never had an issue.
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Awario

No answers on this topic

Support Rating

Audiense

Any questions we had were promptly answered.
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Awario

I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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Online Training

Audiense

Pretty simple to start using. Have to do some self-study to learn more advanced features
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Awario

No answers on this topic

Implementation Rating

Audiense

Just a plug and play online tool
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Awario

No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Awario

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
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Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Awario

  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
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Screenshots

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