Likelihood to Recommend When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review Pros Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account. Audiense also has great analytical tools like best time to tweet reports Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are. Read full review I can plan and publish content on social channels. Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content. It has a special price; it is pretty affordable. It has the possibility of integrating with other tools to improve its functions. Read full review Cons For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution. For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades. If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool. Read full review Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan. No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer. Read full review Likelihood to Renew I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review Usability The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review Reliability and Availability I have never had an issue.
Read full review Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review Performance I have never had an issue.
Read full review Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review Support Rating Any questions we had were promptly answered.
Read full review It really helped to my business to grow online. I was able to take actions mindfully as the analytics are damn good. Also used for managing clients social media accounts and it proved to be a best resource. Clients were really happy as they got high demand and growth on internet and the secret is Buffer. The user interface is really easy to understand and manage. Support is 24/7 available to help. Read full review Online Training Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review Implementation Rating Just a plug and play online tool
Read full review We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Read full review Alternatives Considered I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Read full review Scalability Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review Return on Investment Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group. Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable. Read full review It has saved money by allowing us to automate our social using one person It allows us to connect one channel at a time instead of wasting money on larger account management tools We are making money, because it has already delivered several clients Read full review ScreenShots