What users are saying about
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47 Ratings
Top Rated
369 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
Top Rated
369 Ratings
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Score 8 out of 100

Feature Set Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    7.9

    Buffer

    79%
    Buffer ranks higher in 3/3 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.8
    88%
    64 Ratings

    Content optimization

    N/A
    0 Ratings
    7.1
    71%
    57 Ratings

    Workflow management

    N/A
    0 Ratings
    7.8
    78%
    53 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    7.8

    Buffer

    78%
    Buffer ranks higher in 1/1 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    59 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Buffer

    81%
    Buffer ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    7.7
    77%
    49 Ratings

    Mobile access

    N/A
    0 Ratings
    8.4
    84%
    59 Ratings

    Attribute Ratings

    • Audiense is rated higher in 2 areas: Support Rating, Implementation Rating
    • Buffer is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability
    • Audiense and Buffer are tied in 1 area: Performance

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    8.2

    Buffer

    82%
    84 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    8.0

    Buffer

    80%
    14 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    8.4

    Buffer

    84%
    23 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    8.2

    Buffer

    82%
    4 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    8.0

    Buffer

    80%
    4 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    8.2

    Buffer

    82%
    27 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    Buffer

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    8.0

    Buffer

    80%
    3 Ratings

    Configurability

    Audiense

    N/A
    0 Ratings
    10.0

    Buffer

    100%
    1 Rating

    Product Scalability

    Audiense

    N/A
    0 Ratings
    8.6

    Buffer

    86%
    2 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Read full review

    Buffer

    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review

    Buffer

    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Read full review

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Read full review

    Buffer

    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Read full review

    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Buffer

    Starting Price

    $15 per month

    Editions & Modules

    Buffer editions and modules pricing
    EditionModules
    Publish Pro151
    Publish Premium652
    Publish Business993
    Analyze Pro354
    Analyze Premium505

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Buffer

    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Read full review

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Buffer

    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Read full review

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Buffer

    Buffer is always on hand and very reliable, their software suite rarely has outages
    Read full review

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Buffer

    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Read full review

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Buffer

    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Buffer

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Buffer

    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Read full review

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Buffer

    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Read full review

    Scalability

    Audiense

    No answers on this topic

    Buffer

    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Read full review

    Buffer

    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Read full review

    Screenshots

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