Audiense vs. Buffer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.8 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Buffer
Score 8.6 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$15
per month
Pricing
AudienseBuffer
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Publish Pro
$15
per month
Analyze Pro
$35
per month
Analyze Premium
$50
per month
Publish Premium
$65
per month
Publish Business
$99
per month
Offerings
Pricing Offerings
AudienseBuffer
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsHere are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.
More Pricing Information
Features
AudienseBuffer
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
Buffer
8.5
68 Ratings
3% above category average
Content planning and scheduling00 Ratings9.068 Ratings
Content optimization00 Ratings7.961 Ratings
Workflow management00 Ratings8.757 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
Buffer
8.2
63 Ratings
4% above category average
Campaign success analytics00 Ratings8.263 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
Buffer
9.0
65 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings8.952 Ratings
Mobile access00 Ratings9.062 Ratings
Best Alternatives
AudienseBuffer
Small Businesses
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.8 out of 10
Conte.ai
Conte.ai
Score 1.1 out of 10
Medium-sized Companies
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseBuffer
Likelihood to Recommend
7.3
(23 ratings)
8.7
(88 ratings)
Likelihood to Renew
5.8
(4 ratings)
8.0
(14 ratings)
Usability
8.0
(1 ratings)
8.9
(24 ratings)
Availability
8.0
(1 ratings)
8.2
(2 ratings)
Performance
8.0
(1 ratings)
8.0
(2 ratings)
Support Rating
9.5
(2 ratings)
6.2
(23 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
8.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
User Testimonials
AudienseBuffer
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Reliability and Availability
Audiense
I have never had an issue.
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Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Performance
Audiense
I have never had an issue.
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Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Support Rating
Audiense
Any questions we had were promptly answered.
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Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Buffer
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Scalability
Audiense
No answers on this topic
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics